Which CRM Implementation Methodology is Right for Your Organization?

Why is Implementation Methodology Important?

Studies have shown that organizations using a defined methodology appropriate to their culture and to the complexity of the CRM implementation have a much higher success rate. Success, in this case is defined by the CRM system meeting agreed to business objectives. Also, that the CRM solution is accepted by the users as beneficial to their workflow, fostering user adoption of the new solution.

There Are So Many Methodologies; Won't It Be Hard To Choose The Right One?

While there are many described methodologies, three classes have proven to work best when implementing CRM solutions. Each class has a couple of variations to fit specific situations. Narrowing the list of methodologies presented in this white paper will make selection easier while providing enough flexibility to ensure success.

What Are The Decision Points I Need To Consider When Selecting A Methodology?

A variety of factors play a role in methodology selection. This white paper presents the most important factors based on experience. Some researchers have concluded that the main criterion for success is selecting a methodology that you will use -- other selection criteria being a distant second.

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