Pardot

What is Pardot?

Pardot Marketing Automation is a cloud-based solution that shows your sales team exactly where to spend its time in order to maximize ROI. Advanced micro-level web analytics allows Pardot to capture all relevant prospect activities, both on and off your site, and help you determine who is showing the most buying signals.

How will Pardot improve my business?

Pardot's automatically scoring leads based on their activity on your website provides hard, objective data in an otherwise subjective sales process. At a glance, your sales rep can look at their list of leads, quickly prioritize them based on score, and follow up with those that are most likely to become opportunities.

Pardot allows you to place your non-sales ready leads into nuturing tracks. You can then ensure that your marketing efforts periodically "touch" them via automated, timed, one-to-one advertising such as email or direct mail.

Pardot Features

• Prospect Tracking and Analytics
• Connectors
• Lead Scoring
• Closed Loop ROI Reporting
• Search Features
• Landing Pages
• Automation
• Email Marketing
• CRM Integration
• Real-time Sales Alerts