Paribus, from the Latin “All Things Equal”, delivers the ability to identify matching data within your Customer Relationship Management system, or between virtually any two data sets. You can compare the records within your database to each other to identify duplicates, or you can compare a newly imported list of leads to immediately mark duplicates for removal – or often more importantly – to mark the HOT new clean leads for immediate follow-up.
If you're not running data matching processes, you're wasting money. Matching data increases costs and degrades customer and market perceptions. It limits the extent to which you can integrate your systems and it limits your productivity by making it difficult for your staff to find data. Paribus's data matching processes help you find and remove duplicate data so you can be more efficient, more cost effective and more able to meet your business objectives.