With the arrival of 2012, our Marketing goals have been set and now it is time to get down to business. One of our major goals for 2012 is to have 12 webinars, which will be a major feat considering we only had 2 in 2011! Why 12 webinars? We figure one a month will be plenty to swallow. One of our biggest struggles to having webinars was just having a formula in place.

As I have been reading and planning, I ran across this great article: Webinar Promotion that Delivers: Use Email, Social, Viral Referrals and Video to Boost Attendance, Drive Lead Gen.

This article was great because it showed...

• The ability to measure traffic
• Advertising webinars using banner ads on your own site
• The creation of a "Webinar Alert" mailing list which had an average open rate of 42.6% and accounted for 39% of registrations
• The "Refer a Friend" promotion in registration confirmations
    The page includes 4 fields:
  
  •      Registrant's name
  •      Registrant's email address
  •      Friend's email address
  •      Text box to write a personal note about the event
• The importance of removing registered users from the promotions for the same event - this may be evident but many companies mess this up and just keep promoting and banging people in the head
• Automated event reminders - both one day and one hour before
• Webinar exit polls - Love these!
• The posting of newsletters to your website to continue to drive traffic