How Can You Easily Increase Your Marketing Without Increasing Your Staff?

The easiest way to increase your marketing activity is to use technology wisely. There are myriad of vendors that offer email marketing and marketing automation solutions. The question is, which one is right for you? We have compiled a list of 3 email marketing vendors that can help you bridge the gap between your CRM and email marketing and marketing automation. Having a solution that is integrated with your CRM is critical in decreasing the work necessary to pull-off successful campaigns. In determining our picks, we chose great vendors that won’t break the bank.

Come join us as we have each vendor present their solution and see which one will best help you increase your marketing efficiency.

To make this simple for you, all webinars are 1 hour in duration and are held on Thursdays at the same time.

All of these solutions let you create emails, send scheduled emails and track the effectiveness of the emails with scoring metrics. Nurture marketing is the latest rage and very necessary to stay in front of your customers and prospects. Additionally, all of these vendors have solutions for nurture (aka drip) marketing campaigns. If you haven’t done an automated nurture marketing campaign, you have not fully explored the power of automated marketing. An example of a nurture marketing campaign is

• Day 1 – send an introduction email
• Day 5 – send a white paper
• Day 13 – send a blog link
• Day 22 – send a follow-up email
• Month 2 – stay in touch
• Month 3 – stay in touch

Act-On – Thursday, March 22, 2012 1:00pm CST

Act-On touts that their solution is easy to use without sacrificing functionality. Act-On helps manage new leads using forms and also helps track your website traffic. Nurture campaigns can be based on field values and lead scoring. Beyond email marketing and nurture marketing, Act-On helps you amplify your marketing reach with content syndication to your field sales reps and channel partners. Act-On is the only candidate that integrates with WebEx. Act-On has CRM integration with Salesforce.com, SugarCRM, Microsoft Dynamics and Data.com.

Register here to see Act-On in action

Pardot – Thursday, March 1, 2012 1:00pm CST

Pardot goes further than just email marketing. Pardot can help manage landing pages and forms, as well as track conversion rates for those items. Pardot integrates natively with Salesforce.com, SugarCRM, NetSuite and Microsoft Dynamics CRM. The Pardot landing page and form builder has nice features such as form abandonment, custom fields, free or invalid email address blocking, and progressive profiling.

Swiftpage – Thursday, February 16, 2012 1:00pm CST

Easily and effectively manage your small business marketing in one place with Swiftpage. Swiftpage has great integration with ACT!, SalesLogix and SageCRM. Swiftpage's features include, but are not limited to, email blasting, contact qualification, surveys and forms, and social sharing. Swiftpage’s campaign center allows you to build very targeted campaigns which can be keyed off of fields in your CRM database.