Complimentary Educational Webinar Series

Change Management and User Adoption Challenges with CRM

Whether you are implementing CRM for the first time, or just trying to get users to log into an existing CRM system, change management and user adoption are issues that need to be considered and addressed for CRM to be successful in your organization. Let's face it, you've made a big investment to implement, but it's not worth anything unless it's being used. Join us to learn more about strategies you can use to make CRM a success for your company.

Webinar Overview

Change management and user adoption strategies for your CRM implementation:

• Improved concept of executive ownership
• Improved concept of how CRM can actually benefit users
• Increased internal user acceptance
• Strategize for future updates to your CRM system

What You Learned?

• Why CRM implementations fail
• The strategy and structure needed in a CRM change management program
• Tactical elements should be included for an effective CRM change management program

Who Attended?

• Executives who are concerned about their CRM investment
• Marketing and Sales management who interact with the CRM system
  
  
  

About the Speaker

Brett Friell is the Director of Training and a Business Analyst at Technology Advisors, Inc.