How CRM Benefits Hospitality

Profile Guests
Manage Loyalty
Improve Customer Service
Automate Communication
Automate Billing
Omnichannel Guest Experiences
Virtual Concierge Services
Centralized Customer Data
Visualized Data Analysis
Telephony Integration
Chat Accessibility
Marketing & Sales Alignment
Mobile Accessibility

The Challenges of Hospitality

Competition with Home Rentals

Services like Airbnb capture massive quantities of guest data through bookings, reviews, and search histories. CRM solutions centralize data from multiple touchpoints to create more insightful guest profiles and keep you competitive.

Omnichannel Experiences

Whether guests are looking for no-contact check-in, chatbot answers during offline hours, or a mobile app for concierge services, it is essential for today’s hotels to provide multiple touchpoints. CRM helps facilitate these experiences and track their effectiveness.

Reputation Management

Online reviews and social media exchanges are often how potential guests evaluate a hospitality provider. CRM helps manage and analyze these channels so teams can communicate more effectively and build more personalized guest experiences.

Changing Marketing Dynamics

Gone are the days of newspaper ads and word of mouth recommendations. Travelers and business elites turn to digital channels for research and booking. Digital marketing must be adaptable and reportable in the CRM to understand its connection to sales and profits.

Personalized Customer Experiences

Many hospitality groups manage multiple locations across the country or world. Without a centralized network of information, it’s impossible to build complete customer profiles. As a result, customer experience suffers and upsell/cross-sell opportunities diminish. CRM creates a single source of truth to offer true data accessibility across the entire organization.

What Customers Say About Us

Technology Advisors has helped us to transform our data into from one CRM to another without any interruption. They have helped us every step of the way to successfully integrate to fit our business needs.
Brianna Sibley, Burrus Seed
I have worked with TAI for over 15 yrs. with my past two organizations and look forward to continuing our relationship for many years to come. Working with TAI has proven to be a one stop shop for my organization from all phases of CRM support and technology review to quality and cost analysis and product review. This has ensured we have had the latest technology at a fair price for our organization with amazing support from TAI.
Linda Stanko, Recept Pharmacy
We have been working with Technology Advisors since 2013 and we will continue this great relationship. Their knowledge of SugarCRM is second to none and together we are able to tackle many difficult software integrations to shape Sugar to best fit our needs.
Jean-Paul Lupori, Captive Resources, LLC
One of the things that stood out from the start was the transparency and the helpfulness of being able to guide us along the paths that were the best for us. Technology Advisors always did their best to make sure that we are on the same page with all the new ideas and initiatives that we come up with.
Tim Ryan, Hershey's Ice Cream
Throughout the past 4 years, TAI has not only become an extension of our team, but a crucial asset. We truly appreciate their attention to detail & their ability to bring our out-of-the-box CRM needs to fruition.
Tara Cowling, AEM
We’ve been working with Technology Advisors for over 3 years. With their guidance, we’ve been able to innovate and create business processes that enable us to be more efficient with our time and money.
Dan Johnson, BASYS
We have partnered with Technology Advisors for the past six years and consider them an essential part of our team. From complicated migrations between CRMs to custom development to marketing automation support, they consistently deliver nothing short of the highest standard work product and remain caring and communicative throughout. We couldn't ask for more from TAI!
Tanja LeMotte, Corvus Holdings, LLC
Technology Advisors has been at the heart of our CRM program’s success. If you can articulate your vision for how to leverage CRM to support rapid sales growth, the Technology Advisors team will make it happen quickly and in a manner which your organization can easily embrace. Kudos!
Todd Olson, Amsted Rail
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