How CRM Benefits Medical Manufacturing
The Challenges of Medical Manufacturing
Regulations & Compliance
Automated processes and customer journey tracking can ensure the same process is being followed consistently throughout your organization. This reduces compliance issues and ensures regulations are being met.
Product Quality
In the medical industry, product quality is life or death. Customer service modules are designed to track issues and find defects quickly, reducing the effects of any product quality issues.
Recalls
When a product is determined to be defective, software can help track devices and determine the replacement quickly. It also ensures that no defective devices are left operating in the field.
Transition to Value-Based Pricing
The initial cost of the product offering has skyrocketed. The market price cannot be tied to cost, but rather to value. CRM features like competitive product analysis and advanced forecasting can determine demand and establish a value-based price.
Localization of Medical Devices
Every country has its own regulations around medical devices. CRM can help manage the different regulations as they affect sales and service. BPM can ensure local standards are being met.
Security
Government regulations ensure the privacy of personal medical information. CRM has advanced security to help protect any patient related data.
Medical Manufacturing Case Study
Prior to their implementation of SugarCRM, LabSource had their data spread across 4 different databases. Each subsidiary’s sales team maintained their own records and often sold over each other, which put the relationships they had with their client base at risk. After reviewing their current situation, Technology Advisors recommended the solution, which they then used to house all the data formally spread across their disparate systems.
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