How CRM Benefits the Technology Industry
The Challenges of the Tech Industry
Automated processes and AI-informed predictions improve worker productivity, allowing skilled teams to work smarter instead of harder. Management can focus less on hiring additional talent and more on improving the utilization of the current staff.
Data Governance, Security, & Privacy
Mature organizations have rules for who can see and change data, as well as guidelines for how that data can be used. CRM has been built since its inception to support all types of data encryption and advanced security models. Business processes can be put in place to maintain governance, and data augmentation tools are available to keep your information accurate.
Cloud Networking Issues
Traditionally, technology companies have been challenged to not only produce a product but also manage their cloud infrastructure. Many CRM products are now switching to Cloud infrastructure providers to allow a greater focus on the product. Those infrastructure providers enhance the experience with features like AI, BI, and data redundancy.
Implementing Regulated Privacy Protection
Many countries are concerned with protecting an individual's privacy. To respond, many have created laws such as CASL and GDPR to protect consumers. Most CRMs natively support the laws to comply with ever-changing regulations.
Managing and Forecasting Subscriptions
With the switch to software-as-a-service (SaaS), technology companies are challenged with managing subscriptions and renewals. Many CRMs now have modules to manage SaaS and renewals.
Anticipating Market Demand
When deploying a new technology product, it's difficult to determine demand. By using a combination of direct market, affiliate, and social media advertising, one can determine product interest through click through rates and lead scoring mechanisms. These features come standard in most CRMs.
Technology Case Study
Much of EXILE’s accounting process relies on a legacy JD Edwards application and only three out of the four CRM solutions they evaluated came equipped with a standard out-of-the-box integration. To truly achieve their vision – to enable the support staff to satisfy their customers’ demands and to empower the sales team to cross and upsell clients appropriately – any solution they obtained needed to integrate with this ordering system. Technology Advisors, Inc. (TAI) was the only partner of the several vetted with a strong history and experience in integrating ERP solutions.
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