January 17, 2020
Sam interviews Craig Charlton, Chief Executive Officer at SugarCRM. Listen to this Podcast
December 26, 2019
Sam and Steve demystify CRM AI. Listen to this Podcast
November 25, 2019
Reasons for our absence—long vacations, Public Service Power Shutoffs and parasites. bpm’online becomes Creatio. More Salesforce acquisition rumors. Dreamforce ’19 report. Video outreach. Observations on Gartner Magic Quadrants. CRM industry maturity and commoditization. Accelerated release cycles by CRM vendors. Vendors increasingly aligning their offerings around analysts’ “three pillar” expectations. Listen to this Podcast
June 28, 2019
Rich Green is Chief Product Officer and CTO at SugarCRM. Rich leads SugarCRM’s engineering and product management teams and is responsible for the product vision and global strategy of the award-winning Sugar platform. In this episode, Sam and Steve ask Rich for his perspectives on and his vision for CRM. Listen to this Podcast
May 18, 2019
Massive Salesforce outage, multi-tenant vs. single tenant hosted CRM databases, SugarCRM acquires Collabspot and Salesfusion, Sugar’s new quoting module, Sage sunsets SageCRM Online, Creatio's (formerly bpm’online) low code no code, citizen developers. Listen to this Podcast
March 31, 2019
Sam & Steve talk to Max Altschuler, Vice President of Marketing at Outreach, about sales engagement and how Outreach facilitates multi-channel sales communication with prospects. Listen to this Podcast
February 27, 2019
A discussion with Greg Martinelli about CRM in the agricultural business. Greg is an ag sales trainer, coach and speaker. Listen to this Podcast
January 29, 2019
The deep freeze hits Chicago just in time for the bpm'online conference. Sam previews his talk at the conference. Listen to this Podcast
January 9, 2019
Sam’s latest wine club, when & why Infor CRM wins, a look back at 2018 acquisitions, ContactOut Chrome extension, Wix gets into CRM, “CX” in 2019, CRM in email client sidebars, CRM AI in 2019, 5 CRM trends for 2019, bot backlash. Listen to this Podcast
November 15, 2018
Instead of show notes for this episode, we’d like to use this real estate to provide information about options for making a donation to victims of the Camp Fire. The Red Cross and AT&T Text CAWILDFIRES to 90999 to make a $10 donation. Listen to this Podcast

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About the Hosts

Sam Biardo

Sam founded Technology Advisors in 1991 to help businesses improve sales, marketing and customer service performance. Representing some of the top CRM products in the world, Technology Advisors has since grown to include the full range of CRM services--business advisory, implementation, customization, training and support. Sam’s 35 years of experience in both the business and technical sides of Customer Relationship Management make him a proven expert in this field. Sam the co-author of “Getting Started with SugarCRM”. He is on the partner advisory board for both Infor CRM, Act-On and SugarCRM.

Steve Chipman

Steve has been working with CRM technologies since 1999. He and the team at his previous company helped hundreds of companies across a wide range of industries find success with a number of CRM applications, including SalesLogix, Microsoft Dynamics CRM, Sage CRM, and Salesforce. In 2013, Steve shifted his focus, co-founding a vendor neutral consulting practice called CRM Switch. CRM Switch helps companies become more successful with sales, marketing, and customer service technologies, no matter which vendor they ultimately select. Steve is the primary author of the blog at CRMSwitch.com, which was rated a “Top 20 CRM Blog for 2015” by CRM Buyer.