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Unlike other comprehensive marketing automation solutions, Act-On is designed to meet the needs of the small and mid-sized business, and the smaller marketing teams often working inside big enterprises. The Act-On platform is loaded with powerful cutting-edge capabilities, can be implemented in days rather than weeks, and is managed and scaled without relying on your IT department. You can quickly and easily integrate other tools you use, giving you the leverage of an integrated suite tailored to your unique marketing needs. And, the first-class Customer Success team is with you every step of the way, giving you personalized, dedicated support that never expires.
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Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation without the complexity imposed by big enterprise systems. 

  • Unlimited Support
  • Customized Training
  • Consulting & Production
  • Email & Reputation Guidance
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Act-On Resources

Ten Things B2B Companies Should Be Doing on LinkedIn

LinkedIn isn’t just a social network for job seekers and recruiters anymore. Over the past few years, it’s evolved into a powerful lead generation tool for many businesses. Its features, like Publisher and Groups, lend themselves well to connecting businesses with prospects.

The Five Most Common Digital Marketing Mistakes and How to Fix Them

If you’ve been working in sales, marketing, or communications for long, you already know many of the best practices around digital marketing. But, it’s always a good idea to take a fresh look at your own habits now and then. We decided to explore the five most common mistakes people make in digital marketing and how to fix those mistakes. 

Conducting a Successful Social Media Audit

Trends in social media marketing are always changing. Tactics that worked six months ago may no longer yield positive results. Best practices and the effectiveness of different social channels will continue to change over time. Your marketing strategy needs to respond to these changes.

Content Authoring

Use any web-based CMS to embed calls-to-action in a website page using images, landing pages, and forms from the Act-On media library.

Social Publishing

Whether you’re publishing directly to Twitter, or using an aggregator like Hootsuite, you’ll be able to pull multimedia and links from the Act-On media library directly into a post or comment.

SEO Auditing

Access Act-On’s powerful SEO functionality right from the web browser to optimize content while creating it. You can run SEO audits on any web page and gain immediate access to action-oriented SEO reports.

Act-On Insight in your CRM

Pair Act-On Anywhere with any web-based CRM to get an immediate view of a contact’s full engagement timeline, including website visits, emails opened, webinars attended, and assets downloaded.

LinkedIn Prospecting

Get an engagement timeline for any contact you find on LinkedIn, or any other site. Act-On Anywhere searches for email addresses on the pages you browse, and pulls up an activity history showing any prior interaction they might have already had with your business. You’ll see everything from web page visits to email opens, and get a more complete picture of that prospect.

Better Gmail Communication

Optimize interactions on Gmail by using Act-On’s pre-built email templates within the mail app. You can also opt-in your communications for tracking, and get alerted when a prospect interacts with your email.

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Find out more from our software experts

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