LinkedIn isn’t just a social network for job seekers and recruiters anymore. Over the past few years, it’s evolved into a powerful lead generation tool for many businesses. Its features, like Publisher and Groups, lend themselves well to connecting businesses with prospects.
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation without the complexity imposed by big enterprise systems.
- Unlimited Support
- Customized Training
- Consulting & Production
- Email & Reputation Guidance
Ten Things B2B Companies Should Be Doing on LinkedIn
The Five Most Common Digital Marketing Mistakes and How to Fix Them
If you’ve been working in sales, marketing, or communications for long, you already know many of the best practices around digital marketing. But, it’s always a good idea to take a fresh look at your own habits now and then. We decided to explore the five most common mistakes people make in digital marketing and how to fix those mistakes.
Conducting a Successful Social Media Audit
Trends in social media marketing are always changing. Tactics that worked six months ago may no longer yield positive results. Best practices and the effectiveness of different social channels will continue to change over time. Your marketing strategy needs to respond to these changes.
Use any web-based CMS to embed calls-to-action in a website page using images, landing pages, and forms from the Act-On media library.
Act-On Insight in your CRM
Better Gmail Communication
Optimize interactions on Gmail by using Act-On’s pre-built email templates within the mail app. You can also opt-in your communications for tracking, and get alerted when a prospect interacts with your email.