It comes as no surprise that CRM systems are fantastic platforms for organizing and storing customer information. But these days, they need to be so much more. Machine learning and AI applications are the new must-have CRM features. Many of the top CRM providers are offering these capabilities pre-baked into their solutions.
For example, SugarCRM’s Hint data enrichment tool scans the internet to fill in the blanks on customer information, schedule real-time alerts for emails and push notifications, and deliver actionable intelligence for recognizing upsell and cross-sell opportunities. With just a name and email entered in the CRM, Hint can find the contact’s company, social media pages, annual revenue, recent news articles, and more.