Why Your CRM is Like a Puppy

During a recent chat with one of our CRM consultants, he mentioned concerns about customer perceptions of CRM. “Sometimes I worry they don’t see the full picture,” he said. “CRM is an ongoing investment. As a business grows, the CRM must grow too. They assume once the CRM is purchased and the team knows how to use it, the software journey is over; but there’s a lot more to it.”

5 Quick Tips for CRM User Adoption

Less than 40% of businesses have a CRM adoption rate over 90%. What is the point of having a CRM software if you’re not going to use it? Even with CRM’s array of tools and automated processes, businesses still struggle to get their employees on board. So, how can you effectively promote CRM user adoption? Keep these five quick tips in mind to maximize your CRM user adoption rates.

WARNING: Avoid Too Much CRM Customization

CRM customization can be a beautiful thing. It allows businesses to capture more ROI from an out-of-the-box (OOTB) system by streamlining the fields, functions, and data points relevant to their needs. These differentiators can make-or-break your competitive advantage, especially when nearly 91% of companies are using a CRM. In an ideal world, your customizations will deepen insights and help you react faster than the other guy.

CRM companies tout their customizable features and infinite options  – but can a plethora of customizations be too much of a good thing?

CRM Customization Benefits

A good customization is one that is well thought out, useful for multiple individuals, and relevant to your business processes. The best customizations will:

Manufacturing CRM: What to Look For

Customer relationship management is applicable to every industry, including the manufacturing sector. There is often a misconception that CRM software is meant primarily for sales departments and/or B2C companies, but this is simply not true. While all CRMs have functions across sales, services, marketing, and distribution; industry-specific systems like manufacturing CRM take those functions a step further. Manufacturing CRM is built for what manufacturers care about, with capabilities for achieving the accurate forecasting, long-term relationships, and streamlined production these companies need most.


GDPR is fast approaching, and as companies prepare, they are assessing not only their own data, but the systems that house that data. One of the biggest software investments for companies across all industries is CRM. In the next few weeks, we’ll look at some of the major CRM systems and how they are preparing their products for GDPR compliance — starting with SugarCRM. Here’s what we know about Sugar’s plans for GDPR compliance.

SugarCRM’s Spring release (version 8.0) will include data privacy functionality for data controllers complying with GDPR. The release will be accessible to all product users, whether they use the on-premises or Cloud version of the software. While the company cautions that the final Spring release may be altered at their discretion, they are currently citing some major changes which include:

Six Ways CRM and ERP Integration Saves Money

It’s undeniable that CRM and ERP are game-changing software investments. Individually, CRM shines for front-office transparency while ERP opens new insights into back-office operations. Many organizations know that CRM and ERP integrate, but they don’t invest in the crossover.


Best Practices for Tracking Lost Sales in Your CRM

When a sales rep closes an opportunity, she should always indicate the reason for the lost sale in the CRM system. Why? Management can help teams fill gaps and ultimately improve win rates by properly addressing the underlying issues behind these lost sales. Let’s look at some best practices for tracking lost sales in your CRM.

The Who, What, and Why of CRM

Why CRM? What does it do and why do businesses choose to implement it? Customer Relationship Management (CRM) is a holistic approach to managing a business’s interactions with current and potential customers. In principle, it uses your data to help you improve customer relationships, streamline processes, and increase profitability. Read on to learn who CRM is for, what it can do, and why it matters.