3 ways to use CRM to Enhance Your Marketing

You may not think of CRM as a marketing tool, but the information it provides can be extremely useful to a marketer. You could be utilizing some great features of CRM not only to enhance your marketing, but also make your life a little simpler – and goodness knows we all could use a little more simplicity! Here are 3 ways to use CRM to enhance your marketing:

The Future of CRM is Process-Driven

Traditional CRM systems are born data-driven. The user enters information into standard modules that represent data types like accounts, leads, or opportunities, and then figures out the necessary processes later. However, process-driven CRM, while lesser-known, is starting to gain traction in the market; and if the theories it’s based on are correct, the future of CRM could see a great demand for it.

Use CRM Data to Measure Your KPI's

Key Performance Indicators (KPI's) are metrics used to evaluate your business success. The data compiled by Customer Relationship Management (CRM) software can help you assess KPI’s for each of your departments. So how do you use CRM data to measure your KPI's? What information should you be looking for and which questions will your data answer? Below, we’ve listed six of the most commonly assessed areas and the KPI metrics you should look at for each.

What About Small Data?

With all the hubbub about Big Data and the Internet of Things (IoT), the value of Small Data has been pushed to the wayside. Big Data analytics teaches us about trends and hidden patterns, but Small Data pulls out the specifics of the current state of business. Why is this short-term thinking helpful?

3 Reasons Why We Love Gamification for CRM

GAMIFICATION: Applying game elements such as point scoring, competition with others, rules, etc. in a business setting to encourage engagement with a product or service. Gamification promotes competition, accountability, strategic thinking, and most importantly - results. If done correctly, it can be a powerful motivational tool. However, if you don’t set clear objectives and pre-determine the right approach, it will fail. Here are three reasons why we love the concept of gamification for CRM:

GUEST POST: How 311 Call Centers are Transforming Municipal Emergency Responses

When 311 call centers were initially launched more than 15 years ago, many municipalities welcomed them as a channel to off load a huge influx of non-emergency calls that were flooding 911 dispatch centers. The 311/non-emergency call centers have been successful in meeting that objective. Based on the more than 50 311 projects in which I have worked over the past 10+ years, we have seen a drop in 911 calls of 20-40% when 311 or a non-emergency call center has been introduced. However, call off loading was low hanging fruit. The 311 call centers are playing a much more pivotal role in supporting communities when emergencies occur. Let’s look at some examples.

CRM Talk Podcast Pilot Episode

In the pilot episode of the new podcast CRM Talk, Technology Advisors Co-Founder Sam Biardo joins Steve Chipman of Lexnet Consulting Group in a discussion about the latest CRM news and implementation best practices. Available for free on the iTunes Store, listen in as Sam and Steve discuss a host of topics:

How to Rescue a Failed CRM Implementation

Over the past decade many studies have highlighted CRM implementation failures. Depending on whom you've asked, and when you've asked them, CRM implementation failure rates have ranged between 18-70%.

In most studies, failure simply means falling short of expectations.

Michael Krigsman, CEO of Asuret, and expert on IT system failures, highlights three big reasons CRM implementations go wrong on his popular ZDNet blog.

Failure #1: Installing technology without a business strategy.

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