We’re all swimming in a sea of email overload. Because of this, we’ve learned to filter. I, for example, like to go through all my emails right when I get into the office and immediately delete ones I don’t care to read, then go back in and read the ones that are more important to me. But how does a person perceive the value of an email? This is a question you should consistently be asking yourself as you create email content. Here are five things to keep in mind for improving your email open rates.
If you want to use SugarCRM’s email marketing features, the first step is to create Target Lists containing all of the people you would like to receive your email. You can use the built-in querying tools of SugarCRM – search and reports – to identify your recipients by any characteristics stored in your database.
SugarCRM includes built-in email marketing functionality that you can use to send out mass email marketing. This post will give you an overview of the email marketing features available out-of-the-box in all subscription editions of SugarCRM.
Email marketing is common place. We are inundated with marketing type emails on a daily basis, both in our work email accounts, as well as our personal email accounts. If you're a marketer, like myself, you're also sending these marketing emails out to your prospect/customer base. Because we receive them so much, we know are very aware of what it is like to be on that end of things. This poses the never ending question, how do we get people to open our emails and take the action we want them to take?