5 Tips for Improving Your Email Open Rates

We’re all swimming in a sea of email overload. Because of this, we’ve learned to filter. I, for example, like to go through all my emails right when I get into the office and immediately delete ones I don’t care to read, then go back in and read the ones that are more important to me. But how does a person perceive the value of an email? This is a question you should consistently be asking yourself as you create email content. Here are five things to keep in mind for improving your email open rates.

Email Marketing Basic Tips

Email marketing is common place. We are inundated with marketing type emails on a daily basis, both in our work email accounts, as well as our personal email accounts. If you're a marketer, like myself, you're also sending these marketing emails out to your prospect/customer base. Because we receive them so much, we know are very aware of what it is like to be on that end of things. This poses the never ending question, how do we get people to open our emails and take the action we want them to take?