Guest Post by: Azat Eloyan
The internet age has transformed the way businesses reach out to their customers. There are many channels that can be used to deliver your message, however, the effectiveness of your message and whether it inspires the recipients to act upon it depends on many factors, including the channel that is used to communicate the message.
Both email and push notification channels have proven extremely effective as lead generation tools. Businesses around the world use these channels to connect with potential customers. However, digital marketers must use distinct communication strategies with each of these two channels to maximize their potential benefits.