GAMIFICATION: Applying game elements such as point scoring, competition with others, rules, etc. in a business setting to encourage engagement with a product or service. Gamification promotes competition, accountability, strategic thinking, and most importantly - results. If done correctly, it can be a powerful motivational tool. However, if you don’t set clear objectives and pre-determine the right approach, it will fail. Here are three reasons why we love the concept of gamification for CRM:

Videogames have it right. They start you out learning some basic skills and expand on those slowly based upon your accomplishments. In other words you can't kill the monster until you can hop from rock to rock. You don't learn how to hop from rock to rock until you can use a sword.