When you make the choice to utilize email marketing campaigns to boost your ROI, the easiest method involves two simple steps:
- Ensure that your emails reach your customers’ inboxes.
- Provide high-quality content that is mobile-ready and a good read.
The power of email messaging goes much deeper than you might think. Statistics show that 90 percent of emails make it to a customer’s inbox, while only two percent of ads make their way onto an individual’s Facebook newsfeed.
Email marketing strategies result in positive outcomes and new customer acquisitions 40 times more often than similar ad campaigns. Not to mention, most email services are free.