[GUEST POST] How to Use Your Email to Boost Your ROI

When you make the choice to utilize email marketing campaigns to boost your ROI, the easiest method involves two simple steps:

  • Ensure that your emails reach your customers’ inboxes.
  • Provide high-quality content that is mobile-ready and a good read.

The power of email messaging goes much deeper than you might think. Statistics show that 90 percent of emails make it to a customer’s inbox, while only two percent of ads make their way onto an individual’s Facebook newsfeed.

Email marketing strategies result in positive outcomes and new customer acquisitions 40 times more often than similar ad campaigns. Not to mention, most email services are free. 

How to: Use Office 365 SMTP to Send Emails as a SugarCRM User

Our Microsoft Office Exchange server is hosted by Microsoft on their Office 365 Cloud and our SugarCRM instance is setup to send emails from notifications@techadv.com. If we want to allow our Sugar users to send emails from within Sugar without having to setup their own SMTP credentials individually, we must grant the notifications@techadv.com user access to send emails as each user. If this is not setup properly, we receive an error like: SMTP -> ERROR: DATA END command failed. Reply: STOREDRV.Submission.Exception:SendAsDeniedException.MapiExceptionSendAsDenied; Failed to process message due to a permanent exception with message Cannot submit message.

The Best Ways to Improve CRM Adoption

Did you know that less than 40% of businesses have a CRM adoption rate above 90%? That means 60% of all businesses have poor CRM adoption. If this sounds like your current situation, the good news is you’re not alone. The bad news? No one is using the CRM your company invested thousands of dollars in.

There are many reasons businesses might struggle with CRM adoption: employees see data entry as a chore, people don’t want to take the time to learn something new, the expectations feel overwhelming, teams assume the program won’t “work” for what they need, etc.

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