A staple role for a Sugar Administrator is the user management within the system. The Admin is responsible for adding and deleting users, managing passwords and login capabilities, and assigning roles and teams appropriately. So, what are the best practices for user management in Sugar? Our SugarCRM experts laid out their recommendations in an online user group. This is a summary of what they discussed.
Every CRM evaluation focuses on features. But the product with the most features might not be the right product for you. Features don’t cover things like cost, usability, look and feel, and user adoptability.
Recognizing this gap, Steve and I decided to use our CRMTalk podcast to reach out to CRM vendors and ask them, “Why do you win?”.
In a series of corresponding blogs, I'll analyze what the vendors told us about their winning ways and comment on the truth behind their statements.
Hopefully this will serve as a guideline to readers on what vendors consider important. If the same things are important to you, it’s a sign you should consider them as a solution for your company. In part one of this series, we dive into SugarCRM.
Why SugarCRM Wins Customers
SugarCRM pointed to seven features that make them deal winners:
SugarCRM recently introduced its Productivity Suite — a bundled offer combining the flagship Sugar Enterprise CRM with the Hint relationship intelligence tool and Customer Journey plug-in. The goal of uniting these products is to reduce the cost of sales, save time, and increase sales velocity. We’ll get into the concept of sales velocity in a little bit, but first let’s look at how each of these bundled pieces contributes to the Suite:
If you’re using a CRM, It is inevitable that you’ll need to locate and report on data from the system. Those reporting capabilities are where SugarCRM shines. This includes both easy-to-use filtering and a robust reporting module giving you flexibility to use your data as needed.
When a sales rep closes an opportunity, she should always indicate the reason for the lost sale in the CRM system. Why? Management can help teams fill gaps and ultimately improve win rates by properly addressing the underlying issues behind these lost sales. Let’s look at some best practices for tracking lost sales in your CRM.