5 Tips for Improving Your Email Open Rates

We’re all swimming in a sea of email overload. Because of this, we’ve learned to filter. I, for example, like to go through all my emails right when I get into the office and immediately delete ones I don’t care to read, then go back in and read the ones that are more important to me. But how does a person perceive the value of an email? This is a question you should consistently be asking yourself as you create email content. Here are five things to keep in mind for improving your email open rates.

Gaps in Google Maps: Some things to consider before you integrate with SugarCRM

It drives me bonkers when I get 90% of the way through a task and find out a key feature is missing. The frustration isn’t limited to the big gotcha with Google Maps and SugarCRM either. Think about the last time you were about to tear into some pie-ala-mode only to open the freezer and discover someone ate all the vanilla. Now you’re faced with a decision: either pretend pie-all-alone is good enough, or pony up some cash and high-tail it to the supermarket. An aggravating predicament indeed. But now imagine that ice cream costs thirty thousand dollars, and instead of eating a substandard dessert all by yourself, your entire sales team bet their ability to foster good customer relationships on your delivering a complete pie plate.

Creating Email Campaigns & Campaign Messages in SugarCRM

To send out an email campaign using SugarCRM’s Campaigns module, first create one or more target lists to identify the recipients of your message. Then, within the Campaigns module, use either the wizard or classic create method to create a new Campaign. (The wizard will walk you step by step through the process, while classic create will allow you to move through the process at your own pace and order.)

Converting a SugarCRM Report to Another Report Type

SugarCRM’s Reports module allows users to create four different types of reports, each with unique functionality and their own strengths and weaknesses. Have you ever looked at a report and wished it had been created as a different type of report?

The Reports module actually has built-in functionality to help you turn a report of one type into a report of another type with as little work as possible. Simply open a report, and select Duplicate from the action button. Select the type of report you would like to convert the report into. SugarCRM will maintain all of the common settings between the report types, leaving you to fill in only what is distinct or missing for your new version of the report.

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