Jennifer Parker

Marketing Assistant

Jennifer is a Marketing Assistant for Technology Advisors Inc. She assists with the creation of marketing campaigns, blog posts, and social media efforts. When she's not crafting content, her interests include hiking serious terrain, eating ice cream, riding horses, and cooking extravagantly.

Recent Contributions

Blog

Now is the Time for Tech Companies to Adopt CRM

April 1, 2021

Technology companies were expected to pivot faster, with more agility, swifter response times, and reimagined approaches. These challenges can become opportunities with the right internal support. Customer Relationship Management (CRM) software gives technology teams more control over their…

Blog

What’s the Difference Between AI & Predictive Analytics?

March 29, 2021

At first glance, artificial intelligence (AI) and predictive analytics may seem to be one in the same. Both analytic strategies offer helpful marketing insights, but the extent of their capabilities differs greatly.

Blog

6 Reasons Why You Need Agribusiness CRM

March 22, 2021

Farming technology and data management is changing; what are you doing to keep up? Here's six reasons why you should adopt agribusiness CRM.

Blog

11 Ways Manufacturing CRM Benefits You

October 7, 2020

Want to know the truth? CRM is for manufacturing companies too. Here’s how CRM for the manufacturing sector helps you accurately forecast sales, anticipate customer needs, and simplify processes.

Blog

6 Problems Banking CRM Solves for Financial Institutions

September 14, 2020

The financial sector is an ever-changing and highly competitive landscape dogged by stiff regulations and outdated practices. CRM for financial institutions helps you navigate tricky compliance so you can conquer more sales. Read on to find out how banking CRM solves six common issues faced by…

Blog

6 Ways Banking CRM Improves Customer Experience

August 3, 2020

Modern banking customers expect convenience, 24/7 accessibility, and immediate support. Learn how banking CRM can keep your financial institution organized and accountable, increasing customer retention and satisfaction for a happier client base.

Blog

The Who, What, and Why of CRM

February 5, 2018

Why CRM? What does it do and why do businesses choose to implement it? Customer Relationship Management (CRM) is a holistic approach to managing a business’s interactions with current and potential customers. In principle, it uses your data to help you improve customer relationships, streamline…

Blog

4 Reasons Creatio Rocks for Customer Management

January 25, 2018

They started rockin’ and ain’t never gonna stop…being customer orientated, that is. Unlike the band Foreigner, Creatio has CRM in their eyes and lots of it. With the mission to boost customer business efficiency, this cloud-based software prides itself in managing the complete customer journey.

Blog

6 CRM Mistakes You'll Never Make Again

August 2, 2017

Your CRM is built to work for you and designed to succeed with you. Don’t compromise its value with avoidable implementation and maintenance CRM mistakes.

Blog

Winning Sales, Writing Well, & The SugarCRM Workshop

August 2, 2017

If you want to win more sales, enhance your business writing strategies, & get a stronger grasp on SugarCRM functionality, the SugarCRM Workshop is for you.

Blog

3 Tips to Keep Your CRM From Failing After Implementation

July 18, 2017

You spent hundreds of dollars & hours implementing your new CRM. Now take preventative measures to ensure the viability of your CRM after implementation.

Blog

5 Tools That Make CRM Data Management Effortless

June 29, 2017

We manage our time, our money, our deadlines, our family obligations – it’s exhausting! Here is the chance to simplify your management responsibilities.

Blog

Everything You Need to Know About SugarCRM Hint

June 27, 2017

SugarCRM Hint is a revolutionary tool that brings intelligence into relationship management, leading to more efficient teams across the board.