# 123 - In This Episode

On this episode of CRM Talk, host Sam Biardo sits down with Jane Curry—CEO of Curry Young Consultants, Inc. and author of Be a Brilliant Business Writer: Write Well, Write Fast, and Whip the Competition. Together, they explore the intersection of AI and business writing, putting Google Gemini, Microsoft Copilot, ChatGPT, and others to the test.

Jane evaluates how these AI platforms perform in real-world writing scenarios: from marketing emails and price increase notices to website copy and even blog posts. Along the way, she calls out the pitfalls of “verbal detritus,” highlights why organization trumps flair, and explains how humans can prompt, edit, and refine AI output to actually work in professional settings.

If you’ve ever wondered whether AI can really write like a pro, or how to keep your emails from ending up in the “read later” graveyard, this conversation is for you.
Published on: September 16, 2025 Posted in:

About the Hosts

Sam Biardo

Sam founded Technology Advisors in 1991 to help businesses improve sales, marketing and customer service performance. Representing some of the top CRM products in the world, Technology Advisors has since grown to include the full range of CRM services--business advisory, implementation, customization, training and support. Sam’s 35 years of experience in both the business and technical sides of Customer Relationship Management make him a proven expert in this field. Sam the co-author of “Getting Started with SugarCRM”. He is on the partner advisory board of a half-dozen CRM companies. 

Steve Chipman

Steve has been working with CRM technologies since 1999. He and the team at his previous company helped hundreds of companies across a wide range of industries find success with a number of CRM applications, including SalesLogix, Microsoft Dynamics CRM, Sage CRM, and Salesforce. In 2013, Steve shifted his focus, co-founding a vendor neutral consulting practice called CRM Switch. CRM Switch helps companies become more successful with sales, marketing, and customer service technologies, no matter which vendor they ultimately select. Steve is the primary author of the blog at CRMSwitch.com, which was rated a “Top 20 CRM Blog for 2015” by CRM Buyer.