2022 Top B2C Marketing Strategies

The goal of B2C marketing is to have consumers choose your brand. Everything about your product creates a first impression on your customer. The promotional videos, the way the packaging looks, or even how it is displayed on a shelf are all important features for capturing their attention.

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Marketing, Tips and Tricks

2022 Top B2B Marketing Strategies

January 17, 2022

Businesses use marketing strategies as an effective way to generate leads and drive success. Creating successful marketing strategies will help you understand who buys your products, where those products are bought, and who your competitors are.

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Marketing, Tips and Tricks

Goodbye Third-Party Cookies: What Marketers Need to Know

January 13, 2022

By 2023, Google will completely phase out third-party cookies from its Chrome browser. These little snippets of data track and save behavioral information like browsing history, purchasing trends, and activity on a website. While as a consumer the idea of enhanced online privacy is exhilarating,…

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Sales

[INFOGRAPHIC] 11 Key Sales Trends for 2022

January 3, 2022

Understanding these trends is important for adapting your sales strategy for 2022 and beyond. An excellent customer experience goes a long way, and adapting to social and video selling will be crucial for reaching new markets.

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Creatio, Tips and Tricks

Phasing Digital Transformation to Mitigate Risk and Ensure Success

December 20, 2021

At a recent digital transformation conference, our CEO explained how to use mathematics—specifically the theory of probability—to mitigate risk for digital transformation projects. He explained why phased digital transformation is crucial for long-term success.

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Security, Technology

Is Smart Tech in The Home a Data Security Risk?

December 14, 2021

The way we work changed radically with the introduction of the COVID-19 pandemic. While most of us used to work out of the office with our colleagues, many businesses have turned to a remote workforce where employees work at home now. This arrangement has proven to be successful, so it appears it…

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Data Management

Strategies to Help You Make the Most of Your Data

December 1, 2021

Data is one of your most valuable tools in the modern digital marketplace. No matter what kind of business or service you operate, data utilization can help you make the most of your situation and maximize your success.

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Pharma, Technology

[INFOGRAPHIC] Pharma Industry Tech Trends for 2022

November 29, 2021

By 2023, the pharmaceutical industry is projected to increase up to $1.5 trillion dollars. Throughout the past years, there has been huge growth within the Pharma industry that will continue into 2022. Here are eight tech trends to watch going into the new year:

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Security

What Is Data Security? An Overview of the Basics

November 15, 2021

Data security is a term for the methods for protecting your data online. Data refers to anything from your business assets to your private information such as credit card details.

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Email Marketing, Marketing, Marketing Automation, Sugar Market

Analytics 101: Sugar Market

November 9, 2021

This blog post will discuss the importance of Sugar Market's analytics tool and its functions to analyze your overall marketing performance.

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Overview of Sugar Market's Analytics View
Medical Manufacturing, Pharma, Technology

Ways Healthcare IT Is Improving Patient Care

November 1, 2021

Now, more than ever, that means integrating healthcare IT into patient care — but how, exactly, is this ever-evolving technology impacting patients and the practitioners who serve them?

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Marketing Automation, Sugar Market, Social Media Platforms

Expand your Social Media Platforms with Sugar Market & Oktopost

October 27, 2021

As a marketer, posting creative content is one thing but being able to maintain your platforms is just as crucial. That’s where Oktopost comes in. Let’s dive into this Sugar Market add-on and what makes it so powerful.

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Overview of Oktopost's tools and powerful features
Medical Manufacturing, CRM

Why CRM is Key for Medical Device Manufacturers

October 21, 2021

The medical field has many priorities and often a CRM system can get pushed to the end of the list. Because of this, information can be in many different locations and can create a scattered experience for your team.

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Creatio, Mobile

Trigger a Mobile Push Notification Using Creatio

October 19, 2021

Ever need to urgently alert users when a trigger condition is met? Creatio has a base ‘Send Push Notification’ process that you can leverage.

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Tips and Tricks, CRM

Creating CRM Dashboards Your Team Will Actually Use

October 12, 2021

Effective CRM dashboards should give full visibility of the sales pipeline, deliver accurate revenue forecasts, and provide a snapshot of individual sales performance. So why are so many sales managers still frustrated?

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Team discussing Sales data
Creatio, Tips and Tricks

How To Auto-Refresh Your Creatio Dashboard

October 7, 2021

CRM dashboards are meant to present a big picture that combines different data points as a quick and easy-to-understand visual summary. In Creatio, dashboards are built into each section with a rich feature set that lets you design and build them to suit any reporting needs.

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auto-refresh dashboard
Email Marketing, Marketing

[INFOGRAPHIC] Top Email Marketing Strategies for 2022

October 4, 2021

Email marketing has proven to be an effective way for businesses to communicate with and promote to their customers. In this blog, we offer some top-of-mind strategies to help you up your email marketing game.

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These email marketing strategies will help you to communicate to your customers.
HubSpot, Lead scoring , Marketing, Marketing Automation

Creating a Lead Scoring Model Using HubSpot Score

September 20, 2021

An overview of Hubspot Score, a lead scoring model that organizations can create to better understand their leads and contacts.

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Creating a lead scoring Model using HubSpot score
Marketing, Tips and Tricks

How to Improve Your Content Readability: Our Top Tips

September 13, 2021

Making sure your content is “readable” is important for SEO. Users are getting the information they need online and an easy-to-read page will make it more likely they will find your content and stay on your page longer to read it.

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Business Process Management, Sales

Business Process Management (BPM) is Crucial for Sales Efficacy

September 7, 2021

Business Process Management holds great potential for every department to standardize and optimize their processes, but sales in particular will be one of the major benefactors. Today, we’ll discus what this process-driven approach means and why it’s so crucial for sales efficacy.

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bpm for sales
HubSpot, Sales

HubSpot’s Mobile App: Tools Needed for your Outside Sales Reps

August 30, 2021

Your outside sales team needs a way to properly connect to the CRM system on the go. With HubSpot’s mobile CRM app, your sales reps can access their accounts and never a miss out on new leads or prospects. Users can have the same experience using the mobile app as they do through a Web browser,…

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Creatio, Marketing

Tips for Building Your First Creatio Marketing Campaign

August 23, 2021

This blog post gives users a glimpse into the powerful tools found within Creatio's Marketing Campaigns.

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Creatio Marketing campaign
Sales, Tips and Tricks

Are Website Errors Costing You Sales Leads?

August 18, 2021

It’s a good sign when prospects can easily find your website, but if the site experience is frustrating, those visitors won’t be returning. Clunky design elements, difficult navigation, and poorly rendered mobile pages can all be culprits--but so can errors. Seemingly insignificant website errors…

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Clunky design elements, difficult navigation, and poorly rendered mobile pages can all be culprits--but so can errors. Seemingly insignificant website errors can have a major impact on users engaging with your website, and ultimately whether they convert to sales leads.
Tips and Tricks, Business Strategy

Entrepreneurial Strategies for Disrupting an Industry

August 10, 2021

We understand that for some businesses, the idea of innovation can be very threatening. But if your business must survive, it mustn’t just adapt and explore technological innovation but also trigger disruption in its industry.

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business disruption
Sugar Sell

Enhance your Sales Performance with Sugar Sell

August 6, 2021

Using Sugar Sell, your sales team can better understand prospects, while still automating their sales process along the way. Here are some tools within Sugar Sell that can benefit your sales team.

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Sugar Sell