2022 Top B2C Marketing Strategies
The goal of B2C marketing is to have consumers choose your brand. Everything about your product creates a first impression on your customer. The promotional videos, the way the packaging looks, or even how it is displayed on a shelf are all important features for capturing their attention.
2022 Top B2B Marketing Strategies
Businesses use marketing strategies as an effective way to generate leads and drive success. Creating successful marketing strategies will help you understand who buys your products, where those products are bought, and who your competitors are.
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Goodbye Third-Party Cookies: What Marketers Need to Know
By 2023, Google will completely phase out third-party cookies from its Chrome browser. These little snippets of data track and save behavioral information like browsing history, purchasing trends, and activity on a website. While as a consumer the idea of enhanced online privacy is exhilarating,…
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[INFOGRAPHIC] 11 Key Sales Trends for 2022
Understanding these trends is important for adapting your sales strategy for 2022 and beyond. An excellent customer experience goes a long way, and adapting to social and video selling will be crucial for reaching new markets.
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Phasing Digital Transformation to Mitigate Risk and Ensure Success
At a recent digital transformation conference, our CEO explained how to use mathematics—specifically the theory of probability—to mitigate risk for digital transformation projects. He explained why phased digital transformation is crucial for long-term success.
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Is Smart Tech in The Home a Data Security Risk?
The way we work changed radically with the introduction of the COVID-19 pandemic. While most of us used to work out of the office with our colleagues, many businesses have turned to a remote workforce where employees work at home now. This arrangement has proven to be successful, so it appears it…
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Strategies to Help You Make the Most of Your Data
Data is one of your most valuable tools in the modern digital marketplace. No matter what kind of business or service you operate, data utilization can help you make the most of your situation and maximize your success.
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[INFOGRAPHIC] Pharma Industry Tech Trends for 2022
By 2023, the pharmaceutical industry is projected to increase up to $1.5 trillion dollars. Throughout the past years, there has been huge growth within the Pharma industry that will continue into 2022. Here are eight tech trends to watch going into the new year:
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What Is Data Security? An Overview of the Basics
Data security is a term for the methods for protecting your data online. Data refers to anything from your business assets to your private information such as credit card details.
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Analytics 101: Sugar Market
This blog post will discuss the importance of Sugar Market's analytics tool and its functions to analyze your overall marketing performance.
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Ways Healthcare IT Is Improving Patient Care
Now, more than ever, that means integrating healthcare IT into patient care — but how, exactly, is this ever-evolving technology impacting patients and the practitioners who serve them?
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Expand your Social Media Platforms with Sugar Market & Oktopost
As a marketer, posting creative content is one thing but being able to maintain your platforms is just as crucial. That’s where Oktopost comes in. Let’s dive into this Sugar Market add-on and what makes it so powerful.
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Why CRM is Key for Medical Device Manufacturers
The medical field has many priorities and often a CRM system can get pushed to the end of the list. Because of this, information can be in many different locations and can create a scattered experience for your team.
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Trigger a Mobile Push Notification Using Creatio
Ever need to urgently alert users when a trigger condition is met? Creatio has a base ‘Send Push Notification’ process that you can leverage.
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Creating CRM Dashboards Your Team Will Actually Use
Effective CRM dashboards should give full visibility of the sales pipeline, deliver accurate revenue forecasts, and provide a snapshot of individual sales performance. So why are so many sales managers still frustrated?
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How To Auto-Refresh Your Creatio Dashboard
CRM dashboards are meant to present a big picture that combines different data points as a quick and easy-to-understand visual summary. In Creatio, dashboards are built into each section with a rich feature set that lets you design and build them to suit any reporting needs.
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[INFOGRAPHIC] Top Email Marketing Strategies for 2022
Email marketing has proven to be an effective way for businesses to communicate with and promote to their customers. In this blog, we offer some top-of-mind strategies to help you up your email marketing game.
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Creating a Lead Scoring Model Using HubSpot Score
An overview of Hubspot Score, a lead scoring model that organizations can create to better understand their leads and contacts.
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How to Improve Your Content Readability: Our Top Tips
Making sure your content is “readable” is important for SEO. Users are getting the information they need online and an easy-to-read page will make it more likely they will find your content and stay on your page longer to read it.
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Business Process Management (BPM) is Crucial for Sales Efficacy
Business Process Management holds great potential for every department to standardize and optimize their processes, but sales in particular will be one of the major benefactors. Today, we’ll discus what this process-driven approach means and why it’s so crucial for sales efficacy.
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HubSpot’s Mobile App: Tools Needed for your Outside Sales Reps
Your outside sales team needs a way to properly connect to the CRM system on the go. With HubSpot’s mobile CRM app, your sales reps can access their accounts and never a miss out on new leads or prospects. Users can have the same experience using the mobile app as they do through a Web browser,…
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Tips for Building Your First Creatio Marketing Campaign
This blog post gives users a glimpse into the powerful tools found within Creatio's Marketing Campaigns.
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Are Website Errors Costing You Sales Leads?
It’s a good sign when prospects can easily find your website, but if the site experience is frustrating, those visitors won’t be returning. Clunky design elements, difficult navigation, and poorly rendered mobile pages can all be culprits--but so can errors. Seemingly insignificant website errors…
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Entrepreneurial Strategies for Disrupting an Industry
We understand that for some businesses, the idea of innovation can be very threatening. But if your business must survive, it mustn’t just adapt and explore technological innovation but also trigger disruption in its industry.
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Enhance your Sales Performance with Sugar Sell
Using Sugar Sell, your sales team can better understand prospects, while still automating their sales process along the way. Here are some tools within Sugar Sell that can benefit your sales team.
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