How CRM Benefits Manufacturing
The Challenges Facing Manufacturing in a Digital Age
Maintaining Inventory Levels
Forecasting is key to keeping a just-in-time inventory. Better Opportunity tracking and solid sales forecasting, combined with predictive analytics, is the most accurate way to ensure inventory levels are on target.
Internet of Things
IoT devices are everywhere, from your doorbell to your toaster. CRM can help manufacturers track and monitor customer installed IoT devices and provide early alerts to customer service or support when they are not operating correctly.
Identify Qualified Leads
CRM improves lead quality by helping teams identify which actions are translating from a lead to a sale. Analyze those actions and streamline the sales process to improve conversion rates and close more deals.
Guiding the Narrative
60% of product selection is made prior to contacting you, but sophisticated marketing automation (MA) provides the tools to influence buyers. MA tracks when someone is on your website, calculates the likelihood of them purchasing, and lets you craft personalized marketing plans to guide the narrative.
Customer Self Service
Customers want it now! This is even more true for support. Integrated customer self service solutions offer anytime access to your customers.
Shortage of Skilled Workers
Automated processes and AI systems that predict which steps to do next can massively increase productivity, so workers can accomplish more in the same amount of time.
Manufacturing Case Study #1
Prior to their implementation of SugarCRM, C&M Conveyor had no formal customer relationship management (CRM) system in place and was considering a very complex CRM implementation using their ERP system. Technology Advisors' team consulted with C&M Conveyor’s in-house developer to define, design, and develop an integration between SugarCRM and C&M’s legacy quoting system.
Manufacturing Case Study #2
Originally using a combination of CRM and spreadsheets, Pape`s system existed as a set of multiple databases, preventing teams from establishing a cohesive customer view. The databases did not share the same physical account record for a given customer or a contact record for a single person at each account. Meanwhile, the Sales and Marketing departments struggled with their own difficulties. After listening to Pape`s frustrations with its disconnected database, Technology Advisors recommended a series of changes, starting with the conversion to a single CRM/database to consolidate and merge accounts and contacts.
Manufacturing Case Study #3
Prior to its implementation of SugarCRM, Keller-Heartt had no formal customer relationship management (CRM) system in place. Brian McGrath, the President of Keller-Heartt, believe it was that complete lack of visibility that prompted them to reach out to Technology Advisors, Inc. During the initial assessment, TAI discovered several opportunities for improvement over Keller-Heartt's current, manual, decentralized system, and after discussing this roadmap with Keller-Heartt's team, TAI knew the best practice would be to implement "crawl, walk, run" adoption.
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