CRM Talk Podcast

In their CRM Talk podcast, Technology Advisors Inc. co-founder Sam Biardo and CRM Switch co-founder Steve Chipman discuss everything CRM – from the latest releases, to trends in the market, and the future of business technology. Sam and Steve have a combined expertise of 45+ years in the industry, and they bring that expertise to the table in these informative & fun podcast episodes. Join these two experts as they interview technology influencers, banter about recent software news, and give valuable advice for streamlining data & improving business processes. Available for free on the iTunes Store.

Sugar Cubed CRM Talk

Follow the Sugar Cubed CRM Talk podcast where we discuss everything Sugar. Bringing together Justin's experience as a developer with Megan's background training users and administrators, Megan and Justin discuss their current projects, talk with special guests, and preview what to expect in future Sugar releases. With information for Admins, Developers and Users, subscribe today on iTunes or sugarcubedcrmtalk.com to learn how to get the most from your CRM investment.


November 20, 2017
In this episode, we’re joined by Daryn Reif of CRM Switch, who specializes in vendor independent CRM planning and selection. We are also joined by Craig Smith of Liberty Technology Advisors, whose company provides vendor independent ERP selection services. We discuss the respective recommended selection processes, including differences and similarities. Listen to this Podcast
August 31, 2017
Sam’s arduous journey home from the path of totality, a multi-year analysis of the Gartner Magic Quadrant for Sales Force Automation, commentary on the movement of various CRM vendors within the Magic Quadrant, newcomers and the drop-offs, the Niche quadrant appearance of Xiaoshouyi CRM, a discussion about GreenRope, Fireflies.ai, and Node.io Listen to this Podcast
July 17, 2017
Sam gets sick and infects conference attendees plus his employees, Steve’s guest appearance on “Our Love Hate Relationship With Sales”, Infor CRM’s integration to LinkedIn’s Sales Navigator, the high price of standalone Navigator, the value of connecting CRM to multiple big data sources, Nimble’s capabilities, Infor CRM’s Marketo integration, what doesn’t sync from marketing automation to CRM, tracking sources from Lead to Order, Contour mapping, Coleman AI, Infor’s vertical market strategy, integrating acquire companies’ products, the CRM beasts that will not die, companies moving back to Listen to this Podcast
June 22, 2017
Cleveland is not Detroit, prospect reactions to vendor canned responses and preset dialogs, All Turtles for natural language AI, Cirrus Insight’s coming Flight Plans, Paul Greenberg’s article on trust, trust metrics, establishing trust on your website, recording video testimonials on the cheap, Camtasia video editing for marketers, establishing credibility and website authority with HARO, the coming Starfish automated data migration tool. Listen to this Podcast
May 25, 2017
Identifying and getting rid of toxic backlinks, The new version of Starfish ETL, the upcoming Starfish ETL partner program, LinkedIn data’s availability to Microsoft D365 customers, feedback on the Zoho’s Zoholics Sales & Marketing Conference from Steve, Zoho’s numerous apps, Sam explains the processes of becoming a bpm’online partner, bpm’online’s wide range of capabilities, divergent analyst perspectives on CRM vendors, G2 Crowd’s latest round of funding, Sam & Steve’s no-popup policy on their respective websites. Listen to this Podcast
April 18, 2017
Skype fail and Plan B, gated vs. ungated content, A/B testing, HTML vs. plain text nurture emails, nurture tactics, tracking with Google Analytics events, visualizing data in Google Sheets, chatbots, getting re-asked for your account number by an agent, forwarding non-www to www, Burger King okays Google, website speed and WPEngine, Arlo vs. Nest Cam, two security camera use cases. Listen to this Podcast
March 16, 2017
Unlimited Verizon data (sort of), Apple’s possible move from Salesforce to Sugar, IBM’s move to Salesforce’s Service Cloud, Salesforce’s use of IBM’s Watson to power Einstein, Marketo and Infor partnership, marketing automation system rollups, Infor CRM gets out of neutral, Windows 10 upgrade reportedly “breaks” Microsoft Dynamics CRM 2011, Salesforce’s ongoing Lightning push, loyalty programs, rewards and CRM. Listen to this Podcast
February 20, 2017
Changing listener’s lives, winter golf in Chicago, more detail on Simple CRM System, selling salespeople on using CRM, industries that lag in CRM adoption, what it takes to implement CPQ, getting salespeople to tag DQ’d leads with “reason disqualified”, getting around the gatekeeper, use-case-driven CRM data migration, to migrate or not to migrate custom fields. Listen to this Podcast
January 19, 2017
Sam’s birthday, Steve’s trip Down Under, six levels of CRM expenses, the cure for low CRM adoption by salespeople, Sam’s DIY Virtual Digital Sales Assistant (VDSA), a commentary on Gartner’s Todd Berkowitz’s 10 fearless predictions for 2017. Listen to this Podcast

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