Podcasts

In their CRM Talk podcast, Technology Advisors Inc. co-founder Sam Biardo and CRM Switch co-founder Steve Chipman discuss everything CRM – from the latest releases, to trends in the market, and the future of business technology. Sam and Steve have a combined expertise of 45+ years in the industry, and they bring that expertise to the table in these informative & fun podcast episodes. Join these two experts as they interview technology influencers, banter about recent software news, and give valuable advice for streamlining data & improving business processes. Available for free on the iTunes Store.

Marketing Automation
,
CRM

Always Be Video Closing

March 9, 2024

Discussions about CRM and marketing automation solutions and best practices. Analysis of the latest CRM and CRM-related industry news.

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Marketing

Ross Simmonds of Foundation Marketing

February 19, 2024

Steve and Sam interview Ross Simmonds, the leading authority on content distribution and using AI in marketing.

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AI and Machine Learning

Your Perfect AI Self

December 14, 2023

In this episode, Sam and Steve discuss the benefits of podcasting for marketing versus blogging, based on data showing more people per podcast than per blog. It then covers a survey showing that most marketers are using at least some AI to generate blog content, with the risk of too much AI hurting search rankings.

Sam and Steve agree AI is best for outlines and some after-the-fact SEO optimization, while human-written content ranks better. They discuss various uses of AI in marketing, like generating content sections, outlines, titles/descriptions, Tweets, LinkedIn posts, images, presentations, and videos.

Key takeaways are that AI is extremely helpful for accelerating content creation and distribution but should be used carefully and edited by humans for the best results. The hosts emphasize keeping human-created, original text for critical content like blogs.

They note AI content lacks nuance and sounds formulaic if not edited. Data shows that human-optimized content ranks better in search.

Other topics include using AI for sales enablement assets, contracts, policies, CRM, training, and deflecting questions.

AI is great for outlines, titles, descriptions, and images, but human creativity is essential for resonance and ranking.

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Marketing
,
AI and Machine Learning

Is SEO Dead?

October 10, 2023

Steve and Sam talk about the state of SEO in the context of CRM and leads.

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AI and Machine Learning
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Integration
,
Data Migration
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CRM Customization
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Sales
,
Marketing
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Service Management

CRM AI Use Cases

April 12, 2023

Sam and Steve discuss CRM AI use cases for sales, marketing, customer service, customization & configuration, data migration & integration, analytics, and automations.

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AI and Machine Learning

Dumbed Down By AI

February 24, 2023

Sam & Steve forget how to think on their own, Enterprise AI megatrends, using ChatGPT for CRM test cases and test data

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AI and Machine Learning
,
Low Code
,
Marketing

Generative CRM & Marketing

January 13, 2023

Tech layoffs, low-code development, ChatGPT in marketing, social media marketing

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Low Code

How Low Can You Code?

April 19, 2022

Sam and Steve talk about low-code CRM, along with some of the pitfalls of giving citizen developers all-too-easy control over enterprise system modifications.

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AI and Machine Learning

Scott Eller of Neuraswitch

January 24, 2022

Steve and Sam talk to Scott Eller, Chief Relationship Officer & Co-founder of Neuraswitch about transcription, redaction, and sentiment analysis.

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Skynet Marketing

December 29, 2021

A rundown of current marketing & sales AIs.

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