Marketing

Podcast

David Campbell of SugarCRM

October 23, 2020

David Campbell, Vice President of Product Marketing at SugarCRM, joins Sam & Steve to discuss sales, marketing, customer support, data, AI and the customer experience.

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Video

Aligning Sales & Marketing for Success

October 14, 2020

During this webinar -- co-hosted with marketing & sales leader, HubSpot -- we discuss strategies for aligning your sales and marketing through your software to increase customer acquisition rates and build a collaborative, resilient strategy that delivers better outcomes for everyone.

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Video

Leveraging Marketing to Increase Sales: YOUR BLOG

September 16, 2020

In this clip from our thought-leadership webinar, we highlight some key tactics for improving your blogging, finding keywords and topics to write about, and ultimately driving inbound traffic.

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Video

Leveraging Marketing to Increase Sales: YOUR WEBSITE

September 16, 2020

In this clip from our thought-leadership webinar, we highlight some key tactics for improving your website to drive inbound traffic.

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Video

Leveraging Marketing to Increase Sales in Uncertain Times [FULL RECORDING]

September 16, 2020

Together with marketing powerhouse, HubSpot, we’ll discuss how to leverage marketing strategies to attract good fit prospects, build credibility and trust, and nurture qualified leads to acquire more customers and increase revenue and retention during times of economic uncertainty.

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Podcast

Emoji Queries

August 6, 2020

Sam’s commitment to golf, the NHL and NBA bubbles, deploying CRM & training CRM users during a pandemic, using emojis for product searches, the most effective forms of marketing in 2020

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Blog

The Top 5 Prospecting Strategies I Learned from HubSpot

June 10, 2020

In this post, I will share the top five prospecting strategies I learned from HubSpot's Pipeline Generation Bootcamp in the hopes they will help you, too.

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Video

The Power of Marketing Creatio

May 1, 2020

In this online user group discussion, our Creatio expert provides an inside look at the capabilities of Creatio's Marketing solution.

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Blog

Shifting Your Marketing Strategy During Coronavirus

April 3, 2020

I’ve been reading through a lot of articles about marketing during COVID-19, and there are two major themes weaved into every one: reevaluate your messaging and shift your communications to digital. Rather than simply stating what needs to change in the general sense, I’d much prefer actionable,…

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shifting marketing coronavirus
Blog

CRM Comparison Part 2: Comparing Marketing Features

March 16, 2020

Welcome to part two of our series on CRM selection. If you missed part one, we discussed sales features worth considering when searching for a CRM. In part two, we’ll discuss the marketing features. I’ll begin by repeating my redundant (but important!) point about CRM selection: You should never…

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Blog

Expert Marketing Tips for the Small Business Owner

July 30, 2019

Marketing and managing customer relations as a small business may seem a daunting and expensive task. But it doesn’t have to be so. The following expert tips specifically for a small business owner offer proven strategies you can apply immediately to start reaching out to your customers.

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small business marketing
Blog

How to Use Visual Content on Social Media to Improve your Customer Service

July 22, 2019

It’s no secret that when it comes to volume, text has given way to visual content on social media platforms. Primarily visual social networks such as Instagram and YouTube continue to acquire more daily users, with these users visiting the platform more frequently and collectively uploading…

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social media
Blog

The Free Marketing Tools That Make My Life Easier

May 17, 2019

As a small business, we must sometimes get creative with our marketing. At our recent Chicago Sugar Workshop event, I highlighted the free marketing tools that make my life easier, hoping a few of my “secret weapon” resources might help our customers too. Here’s a recap of what I shared with them:…

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Podcast

Max Altschuler of Outreach

March 31, 2019

Sam & Steve talk to Max Altschuler, Vice President of Marketing at Outreach, about sales engagement and how Outreach facilitates multi-channel sales communication with prospects. Max is co-author of Sales Engagement: How The World’s Fastest Growing Companies are Modernizing Sales Through…

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Podcast

UX Darkness

November 15, 2018

Instead of show notes for this episode, we’d like to use this real estate to provide information about options for making a donation to victims of the Camp Fire.
The Red Cross and AT&T
Text CAWILDFIRES to 90999 to make a $10 donation.

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