Marketing

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Creating a Lead Scoring Model Using HubSpot Score

September 20, 2021

An overview of Hubspot Score, a lead scoring model that organizations can create to better understand their leads and contacts.

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Creating a lead scoring Model using HubSpot score
Blog

How to Improve Your Content Readability: Our Top Tips

September 13, 2021

Making sure your content is “readable” is important for SEO. Users are getting the information they need online and an easy-to-read page will make it more likely they will find your content and stay on your page longer to read it.

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picture of lightbulb
Video

Creatio Online User Group: Campaigns

August 24, 2021

During this online user group discussion, we highlight Campaigns in Creatio Marketing. How do they work? What are campaigns in Creatio Marketing? What are their benefits? What's new with Campaigns? How can you build and report on Campaigns? Check out this recording to find out the answers to…

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Blog

Tips for Building Your First Creatio Marketing Campaign

August 23, 2021

This blog post gives users a glimpse into the powerful tools found within Creatio's Marketing Campaigns.

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Creatio Marketing campaign
Blog

Top Mobile Marketing Challenges and How to Overcome Them

June 30, 2021

Most consumers dedicate a great deal of time to researching products on their smartphones before they decide on what to purchase. Unfortunately, figuring out how to master mobile connections is easier said than done. Here’s how you can leverage all the benefits of mobile marketing and overcome the…

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mobile marketing
Podcast

Listmania Part Deux

June 23, 2021

10 questions you should ask when looking at integrating your CRM, 5 reasons a spreadsheet is not a database, 8 plugins to use with your new WordPress site (relating to Google’s new page experience standards)

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Podcast Mic
Blog

IT Service Management for Marketing Companies: 5 Benefits You Should Know

May 26, 2021

Nowadays, people are increasingly relying on tech solutions to find the services they’re looking for. A forward-looking marketing company should consider adopting IT service management to align IT processes with the needs of these customers to design, build, deliver, operate, and optimize services…

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IT service management
Blog

3 Content Marketing Tips to Boost Your Efforts Now

May 12, 2021

Major initiatives are essential to any marketing mix, but they take time and resources to develop and execute. In the meantime, marketers must amplify existing content to keep prospects engaged. Today I’ll share some unique marketing tips from my own experience. These are quick to implement and…

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boost marketing
Podcast

Are You Listicling?

May 6, 2021

Sam and Steve verbally expand on several of their respective listicles. Source posts are:

10 Questions you Must Ask When Selecting a CRM (https://www.techadv.com/blog/10-questions-you-must-ask-when-selecting-crm)

5 Levels of CRM Requirements (https://crmswitch.com/…

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Blog

6 Social Media Mistakes to Avoid

April 20, 2021

With over 3 billion users, social media has become a game-changer. Utilizing your social media networks effectively can allow you to quickly connect with your audience, while still gaining a following. Avoid these common social media mistakes to benefit your company.

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Choosing the correct Social Media Platform
Blog

5 Quick SEO Tips for More Website Conversions

April 13, 2021

There are hundreds of factors to stay on top of, so it’s no wonder many companies employ full time SEO roles. However, not every business is so lucky. If your teams are looking to boost website conversions ASAP, try these 5 quick SEO tips.

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SEO tips
Blog

Chatbots: Advantages & Creative Uses

March 4, 2021

Within this blog, users gain an understanding of the different ways chatbots can be used along with the advantages it brings to a company. Chatbots can be used in many different ways, helping all industries complete one common goal: connecting to their consumers efficiently and effectively.

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Using Artificial intelligence to create Chatbots
Podcast

Wistia Adds Audio

December 7, 2020

An interview with Josh Johnson, senior product manager at Wistia, about Wistia’s new audio hosting platform for marketers.

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Blog

How Many Leads Do I Need to Reach my Sales Goals?

November 4, 2020

In the sales world, meeting your goals often determines your bonuses. So, of course sales professionals want to acquire and convert as many leads as possible. But, how do you know how many leads are necessary to reach your sales goals? We built a handy calculator to break it down.

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calculating sales leads
Podcast

David Campbell of SugarCRM

October 23, 2020

David Campbell, Vice President of Product Marketing at SugarCRM, joins Sam & Steve to discuss sales, marketing, customer support, data, AI and the customer experience.

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Podcast Mic