Marketing

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2022 Top B2C Marketing Strategies

January 24, 2022

The goal of B2C marketing is to have consumers choose your brand. Everything about your product creates a first impression on your customer. The promotional videos, the way the packaging looks, or even how it is displayed on a shelf are all important features for capturing their attention.

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Blog

2022 Top B2B Marketing Strategies

January 17, 2022

Businesses use marketing strategies as an effective way to generate leads and drive success. Creating successful marketing strategies will help you understand who buys your products, where those products are bought, and who your competitors are.

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Blog

Goodbye Third-Party Cookies: What Marketers Need to Know

January 13, 2022

By 2023, Google will completely phase out third-party cookies from its Chrome browser. These little snippets of data track and save behavioral information like browsing history, purchasing trends, and activity on a website. While as a consumer the idea of enhanced online privacy is exhilarating,…

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Blog

Analytics 101: Sugar Market

November 9, 2021

This blog post will discuss the importance of Sugar Market's analytics tool and its functions to analyze your overall marketing performance.

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Overview of Sugar Market's Analytics View
Blog

[INFOGRAPHIC] Top Email Marketing Strategies for 2022

October 4, 2021

Email marketing has proven to be an effective way for businesses to communicate with and promote to their customers. In this blog, we offer some top-of-mind strategies to help you up your email marketing game.

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These email marketing strategies will help you to communicate to your customers.
Blog

Creating a Lead Scoring Model Using HubSpot Score

September 20, 2021

An overview of Hubspot Score, a lead scoring model that organizations can create to better understand their leads and contacts.

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Creating a lead scoring Model using HubSpot score
Blog

How to Improve Your Content Readability: Our Top Tips

September 13, 2021

Making sure your content is “readable” is important for SEO. Users are getting the information they need online and an easy-to-read page will make it more likely they will find your content and stay on your page longer to read it.

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Video

Creatio Online User Group: Campaigns

August 24, 2021

During this online user group discussion, we highlight Campaigns in Creatio Marketing. How do they work? What are campaigns in Creatio Marketing? What are their benefits? What's new with Campaigns? How can you build and report on Campaigns? Check out this recording to find out the answers to…

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Blog

Tips for Building Your First Creatio Marketing Campaign

August 23, 2021

This blog post gives users a glimpse into the powerful tools found within Creatio's Marketing Campaigns.

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Creatio Marketing campaign
Blog

Top Mobile Marketing Challenges and How to Overcome Them

June 30, 2021

Most consumers dedicate a great deal of time to researching products on their smartphones before they decide on what to purchase. Unfortunately, figuring out how to master mobile connections is easier said than done. Here’s how you can leverage all the benefits of mobile marketing and overcome the…

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mobile marketing
Podcast

Listmania Part Deux

June 23, 2021

10 questions you should ask when looking at integrating your CRM, 5 reasons a spreadsheet is not a database, 8 plugins to use with your new WordPress site (relating to Google’s new page experience standards)

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Podcast Mic
Blog

IT Service Management for Marketing Companies: 5 Benefits You Should Know

May 26, 2021

Nowadays, people are increasingly relying on tech solutions to find the services they’re looking for. A forward-looking marketing company should consider adopting IT service management to align IT processes with the needs of these customers to design, build, deliver, operate, and optimize services…

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IT service management
Blog

3 Content Marketing Tips to Boost Your Efforts Now

May 12, 2021

Major initiatives are essential to any marketing mix, but they take time and resources to develop and execute. In the meantime, marketers must amplify existing content to keep prospects engaged. Today I’ll share some unique marketing tips from my own experience. These are quick to implement and…

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boost marketing
Podcast

Are You Listicling?

May 6, 2021

Sam and Steve verbally expand on several of their respective listicles. Source posts are:

10 Questions you Must Ask When Selecting a CRM (https://www.techadv.com/blog/10-questions-you-must-ask-when-selecting-crm)

5 Levels of CRM Requirements (https://crmswitch.com/…

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Blog

6 Social Media Mistakes to Avoid

April 20, 2021

With over 3 billion users, social media has become a game-changer. Utilizing your social media networks effectively can allow you to quickly connect with your audience, while still gaining a following. Avoid these common social media mistakes to benefit your company.

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Choosing the correct Social Media Platform