Marketing
Marketing Imposter Syndrome: Addressing the Confidence Crisis Among CMOs
Marketers are struggling with imposter syndrome through no fault of their own. It’s not because they are incapable; they are simply feeling left out of the conversation. For sales and marketing to understand one another and share a vision, data must be co-owned and metrics must be communicated and…
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Creating Effective Conversion Copywriting for the Web
Conversion copywriting taps into psychology and storytelling to get potential buyers to take an action. In today’s ecommerce environment, much of that copywriting is done online. Let’s take a deeper look at conversion copywriting. Specifically, the process, where it fits in the marketing strategy,…
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Backlinks for SEO: Making the Most of Them
Backlinks are valuable to SEO because they are a signal to search engines about your content’s quality. The more external sites that link back to you, the more authority your content is regarded with, and the higher search engines rank you in their search results.
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Goodbye Third-Party Cookies: What Marketers Need to Know
By 2023, Google will completely phase out third-party cookies from its Chrome browser. These little snippets of data track and save behavioral information like browsing history, purchasing trends, and activity on a website. While as a consumer the idea of enhanced online privacy is exhilarating,…
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How Many MQLs Do I Need to Reach my Sales Goals?
In the sales world, meeting your goals often determines your bonuses. So, of course sales professionals want to acquire and convert as many leads as possible. But, how do you know how many MQLs are necessary to reach your sales goals? We built a handy calculator to break it down.
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The Top 5 Prospecting Strategies I Learned from HubSpot
In this post, I will share the top five prospecting strategies I learned from HubSpot's Pipeline Generation Bootcamp in the hopes they will help you, too.
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CRM AI Use Cases
Sam and Steve discuss CRM AI use cases for sales, marketing, customer service, customization & configuration, data migration & integration, analytics, and automations.
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Generative CRM & Marketing
Tech layoffs, low-code development, ChatGPT in marketing, social media marketing
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Repurposing Works: Ideas to Repurpose Content Like a Champ
Marketers rank video as one of the most effective methods for repurposing content. That makes sense given that humans process visuals 60,000x faster than text. Visual mediums are an easily digestible way to capture attention. However, video isn’t the only type of visual medium, and it’s not the…
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5 Smart Tips to Improve Your Email Open Rates & Engagement
We’re all swimming in a sea of email overload. Because of this, we’ve learned to filter. I, for example, like to go through all my emails and immediately delete ones I don’t care about, then go back in and read the ones that are more important to me. But how does a person perceive the value of an…
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4 Takeaways to Remember for Your Website Redesign
In the past two years, we redesigned two websites. Both projects took us down a long road of unexpected mishaps and setbacks, but at the end of the day we learned invaluable lessons we can apply to every other website redesign in the future. Today, I want to share some of that wisdom with you. So,…
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Top Social Media Stats for Marketers in 2022
Social media provides brands with an abundance of opportunities. As of 2022, 4.62 billion people across the world use social media. As the number of users continues to rise, it’s clear that social media isn’t going anywhere. Let’s look at social media marketing stats and how different platforms…
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2022 Top B2C Marketing Strategies
The goal of B2C marketing is to have consumers choose your brand. Everything about your product creates a first impression on your customer. The promotional videos, the way the packaging looks, or even how it is displayed on a shelf are all important features for capturing their attention.
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2022 Top B2B Marketing Strategies
Businesses use marketing strategies as an effective way to generate leads and drive success. Creating successful marketing strategies will help you understand who buys your products, where those products are bought, and who your competitors are.
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Analytics 101: Sugar Market
This blog post will discuss the importance of Sugar Market's analytics tool and its functions to analyze your overall marketing performance.
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