Marketing
Marketing Imposter Syndrome: Addressing the Confidence Crisis Among CMOs
Marketers are struggling with imposter syndrome through no fault of their own. It’s not because they are incapable; they are simply feeling left out of the conversation. For sales and marketing to understand one another and share a vision, data must be co-owned and metrics must be communicated and…
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Creating Effective Conversion Copywriting for the Web
Conversion copywriting taps into psychology and storytelling to get potential buyers to take an action. In today’s ecommerce environment, much of that copywriting is done online. Let’s take a deeper look at conversion copywriting. Specifically, the process, where it fits in the marketing strategy,…
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Backlinks for SEO: Making the Most of Them
Backlinks are valuable to SEO because they are a signal to search engines about your content’s quality. The more external sites that link back to you, the more authority your content is regarded with, and the higher search engines rank you in their search results.
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Goodbye Third-Party Cookies: What Marketers Need to Know
By 2023, Google will completely phase out third-party cookies from its Chrome browser. These little snippets of data track and save behavioral information like browsing history, purchasing trends, and activity on a website. While as a consumer the idea of enhanced online privacy is exhilarating,…
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How Many MQLs Do I Need to Reach my Sales Goals?
In the sales world, meeting your goals often determines your bonuses. So, of course sales professionals want to acquire and convert as many leads as possible. But, how do you know how many MQLs are necessary to reach your sales goals? We built a handy calculator to break it down.
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The Top 5 Prospecting Strategies I Learned from HubSpot
In this post, I will share the top five prospecting strategies I learned from HubSpot's Pipeline Generation Bootcamp in the hopes they will help you, too.
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Ross Simmonds of Foundation Marketing
Steve and Sam interview Ross Simmonds, the leading authority on content distribution and using AI in marketing.
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Fostering Emotional Intelligence in Customer Relationship Management
Consumer ambitions, beliefs, and emotions signal their choices and reflect their brand loyalty; and if your business is not speaking to those experiences, you are not resonating. In this article, we delve into the vital role of emotional intelligence in fostering customer relationships and setting…
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Is SEO Dead?
Steve and Sam talk about the state of SEO in the context of CRM and leads.
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HubSpot Introduces SMS Features to Elevate Marketing
HubSpot recently announced SMS marketing features built-in to its robust marketing platform. In this blog, we’ll lay out all the must-know information about HubSpot SMS and how it can elevate your marketing efforts.
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Demystifying Lead Scoring
In this blog, we’ll demystify lead scoring by looking at common lead scoring models, when to use them, and the best practices for applying them.
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CRM AI Use Cases
Sam and Steve discuss CRM AI use cases for sales, marketing, customer service, customization & configuration, data migration & integration, analytics, and automations.
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4 Super Quick Ways to Reduce Blog Bounce Rates Today
To make the biggest dent in bounce rates, marketers must take steps in two areas: (1) optimize content and (2) work with IT on the user experience. Improving page load speed, making sure the mobile website is optimized, and streamlining design and navigation are all examples of improving the user…
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Generative CRM & Marketing
Tech layoffs, low-code development, ChatGPT in marketing, social media marketing
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Repurposing Works: Ideas to Repurpose Content Like a Champ
Marketers rank video as one of the most effective methods for repurposing content. That makes sense given that humans process visuals 60,000x faster than text. Visual mediums are an easily digestible way to capture attention. However, video isn’t the only type of visual medium, and it’s not the…
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