Marketing
David Campbell of SugarCRM
David Campbell, Vice President of Product Marketing at SugarCRM, joins Sam & Steve to discuss sales, marketing, customer support, data, AI and the customer experience.
Listen Now
Aligning Sales & Marketing for Success
During this webinar -- co-hosted with marketing & sales leader, HubSpot -- we discuss strategies for aligning your sales and marketing through your software to increase customer acquisition rates and build a collaborative, resilient strategy that delivers better outcomes for everyone.
Leveraging Marketing to Increase Sales: YOUR BLOG
In this clip from our thought-leadership webinar, we highlight some key tactics for improving your blogging, finding keywords and topics to write about, and ultimately driving inbound traffic.
Continue reading
Leveraging Marketing to Increase Sales: YOUR WEBSITE
In this clip from our thought-leadership webinar, we highlight some key tactics for improving your website to drive inbound traffic.
Continue reading
Leveraging Marketing to Increase Sales in Uncertain Times [FULL RECORDING]
Together with marketing powerhouse, HubSpot, we’ll discuss how to leverage marketing strategies to attract good fit prospects, build credibility and trust, and nurture qualified leads to acquire more customers and increase revenue and retention during times of economic uncertainty.
Continue reading
Emoji Queries
Sam’s commitment to golf, the NHL and NBA bubbles, deploying CRM & training CRM users during a pandemic, using emojis for product searches, the most effective forms of marketing in 2020
Listen Now
The Top 5 Prospecting Strategies I Learned from HubSpot
In this post, I will share the top five prospecting strategies I learned from HubSpot's Pipeline Generation Bootcamp in the hopes they will help you, too.
Continue reading
The Power of Marketing Creatio
In this online user group discussion, our Creatio expert provides an inside look at the capabilities of Creatio's Marketing solution.
Continue reading
Shifting Your Marketing Strategy During Coronavirus
I’ve been reading through a lot of articles about marketing during COVID-19, and there are two major themes weaved into every one: reevaluate your messaging and shift your communications to digital. Rather than simply stating what needs to change in the general sense, I’d much prefer actionable,…
Continue reading
CRM Comparison Part 2: Comparing Marketing Features
Welcome to part two of our series on CRM selection. If you missed part one, we discussed sales features worth considering when searching for a CRM. In part two, we’ll discuss the marketing features. I’ll begin by repeating my redundant (but important!) point about CRM selection: You should never…
Continue reading
Expert Marketing Tips for the Small Business Owner
Marketing and managing customer relations as a small business may seem a daunting and expensive task. But it doesn’t have to be so. The following expert tips specifically for a small business owner offer proven strategies you can apply immediately to start reaching out to your customers.
Continue reading
How to Use Visual Content on Social Media to Improve your Customer Service
It’s no secret that when it comes to volume, text has given way to visual content on social media platforms. Primarily visual social networks such as Instagram and YouTube continue to acquire more daily users, with these users visiting the platform more frequently and collectively uploading…
Continue reading
The Free Marketing Tools That Make My Life Easier
As a small business, we must sometimes get creative with our marketing. At our recent Chicago Sugar Workshop event, I highlighted the free marketing tools that make my life easier, hoping a few of my “secret weapon” resources might help our customers too. Here’s a recap of what I shared with them:…
Continue reading
Max Altschuler of Outreach
Sam & Steve talk to Max Altschuler, Vice President of Marketing at Outreach, about sales engagement and how Outreach facilitates multi-channel sales communication with prospects. Max is co-author of Sales Engagement: How The World’s Fastest Growing Companies are Modernizing Sales Through…
Listen Now
UX Darkness
Instead of show notes for this episode, we’d like to use this real estate to provide information about options for making a donation to victims of the Camp Fire.
The Red Cross and AT&T
Text CAWILDFIRES to 90999 to make a $10 donation.