Marketing
Creating Effective Conversion Copywriting for the Web
Conversion copywriting taps into psychology and storytelling to get potential buyers to take an action. In today’s ecommerce environment, much of that copywriting is done online. Let’s take a deeper look at conversion copywriting. Specifically, the process, where it fits in the marketing strategy,…
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Generative CRM & Marketing
Tech layoffs, low-code development, ChatGPT in marketing, social media marketing
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Repurposing Works: Ideas to Repurpose Content Like a Champ
Marketers rank video as one of the most effective methods for repurposing content. That makes sense given that humans process visuals 60,000x faster than text. Visual mediums are an easily digestible way to capture attention. However, video isn’t the only type of visual medium, and it’s not the…
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5 Smart Tips to Improve Your Email Open Rates & Engagement
We’re all swimming in a sea of email overload. Because of this, we’ve learned to filter. I, for example, like to go through all my emails and immediately delete ones I don’t care about, then go back in and read the ones that are more important to me. But how does a person perceive the value of an…
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4 Takeaways to Remember for Your Website Redesign
In the past two years, we redesigned two websites. Both projects took us down a long road of unexpected mishaps and setbacks, but at the end of the day we learned invaluable lessons we can apply to every other website redesign in the future. Today, I want to share some of that wisdom with you. So,…
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Top Social Media Stats for Marketers in 2022
Social media provides brands with an abundance of opportunities. As of 2022, 4.62 billion people across the world use social media. As the number of users continues to rise, it’s clear that social media isn’t going anywhere. Let’s look at social media marketing stats and how different platforms…
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Backlinks for SEO: Making the Most of Them
Backlinks are valuable to SEO because they are a signal to search engines about your content’s quality. The more external sites that link back to you, the more authority your content is regarded with, and the higher search engines rank you in their search results.
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2022 Top B2C Marketing Strategies
The goal of B2C marketing is to have consumers choose your brand. Everything about your product creates a first impression on your customer. The promotional videos, the way the packaging looks, or even how it is displayed on a shelf are all important features for capturing their attention.
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2022 Top B2B Marketing Strategies
Businesses use marketing strategies as an effective way to generate leads and drive success. Creating successful marketing strategies will help you understand who buys your products, where those products are bought, and who your competitors are.
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Goodbye Third-Party Cookies: What Marketers Need to Know
By 2023, Google will completely phase out third-party cookies from its Chrome browser. These little snippets of data track and save behavioral information like browsing history, purchasing trends, and activity on a website. While as a consumer the idea of enhanced online privacy is exhilarating,…
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Analytics 101: Sugar Market
This blog post will discuss the importance of Sugar Market's analytics tool and its functions to analyze your overall marketing performance.
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[INFOGRAPHIC] Top Email Marketing Strategies for 2022
Email marketing has proven to be an effective way for businesses to communicate with and promote to their customers. In this blog, we offer some top-of-mind strategies to help you up your email marketing game.
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Creating a Lead Scoring Model Using HubSpot Score
An overview of Hubspot Score, a lead scoring model that organizations can create to better understand their leads and contacts.
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How to Improve Your Content Readability: Our Top Tips
Making sure your content is “readable” is important for SEO. Users are getting the information they need online and an easy-to-read page will make it more likely they will find your content and stay on your page longer to read it.
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Creatio Online User Group: Campaigns
During this online user group discussion, we highlight Campaigns in Creatio Marketing. How do they work? What are campaigns in Creatio Marketing? What are their benefits? What's new with Campaigns? How can you build and report on Campaigns? Check out this recording to find out the answers to…
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