Does entering data in CRM take time? Yes, it does. So here's how you deal with it.
There are many people and websites trying to do CRM reviews to compare different CRM applications. The problem with relying on CRM reviews from other sources is that reviews are about CRM systems in general. The fact is, 80% of CRM's have the same feature set. What I mean is that all of the major players, Microsoft Dynamics CRM, SugarCRM, Sage SalesLogix, Sage CRM and even ACT!, do most of the same things. The real question is, how do they...
Tracking lost sales can actually help you generate more revenue. How you say? Only by understanding why deals are lost, can you continue to improve your sales processes, products and sales team’s performance. I am personally addicted to data and as a former salesperson, I always tracked my sales, both won and lost. By having data, you can see trends and analyze your wins and losses.
With the arrival of 2012, our Marketing goals have been set and now it is time to get down to business. One of our major goals for 2012 is to have 12 webinars, which will be a major feat considering we only had 2 in 2011! Why 12 webinars? We figure one a month will be plenty to swallow. One of our biggest struggles to having webinars was just having a formula in place.
Does it drive you crazy that Microsoft Dynamics CRM doesn't give you more information about where opportunities came from? Our marketing team, as most are, is tasked with a quota of how many leads we need to generate in a given time period, and we are always trying to tie our sales back to our marketing efforts.