CRM selection can be a daunting task. How do companies select a CRM application? The scary fact is that most CRM selection is based on software vendors and service providers' ability to market and sell 'their' solution. Most vendors/providers will often ask questions that slant the choice in their favor.
At TAI, we believe in being agnostic during CRM selection. We don't necessarily have a preference for which application is used, as long as it meets your needs appropriately.
Believe it or not, all CRM applications accomplish 75% of the same tasks, such as consolidating data, tracking contacts, calendaring and tracking opportunities. Each CRM application however, has a certain way that tasks are done and that is where CRM selection comes into play. The actual steps of accomplishing tasks are important based on different factors such as:
During CRM selection, don't lose track of the ultimate question, which CRM is right for you? It is likely that one CRM application may suit your objectives better than another; however, don't leave it to the marketing prowess of others to determine what is best for your company. All CRM applications can be customized to some degree, but some are made for minor customizations and some are made for intense customizations. Implementing a successful CRM has less to do with which technology is chosen and more to do with how it is designed and implemented specifically to meet the needs of your company.
TAI specializes in CRM and as such, we can help you understand your business objectives and issues first and foremost. Then, and only then, should the selection process take place. If you don't understand the requirements necessary to accomplish your objectives, the likelihood of failure is great according to the Top Reasons that CRM Implementations Fail.
Let TAI help you weather the arduous task of choosing the CRM system that will best meet your needs and ensure a successful CRM implementation the first time.
Check out TAI's CRM Selection Blogs!CRM Selection - Features
CRM Selection - Cost
CRM Selection - Ease of Use
CRM Selection - Flexibility
CRM Selection - Industry
CRM Selection - Deployment Method
CRM Selection - Ease of Implementation
CRM Selection - Data Integration
CRM Selection - Using a Partner
TAI CRM Selection Process