Successful agribusiness operations
require hard work and thoughtful planning. I’m talking about topography maps,
soil testing, satellite images, seed density, and the likes. How do you keep
track of everything?
It’s easy for crucial data to
get lost or slip between the floorboards when dealing with moderate to large
operations. Data management is key, and frankly, Excel files just aren’t
cutting it anymore. Agribusiness CRM is here to stay with fully customizable
options to meet your specific grain, seed, livestock, fertilizer, chemical, and
even retail equipment sales needs. Keep reading to discover just how functional
and user-friendly CRM for agriculture really is!
#1 Accurate Predictive
Combining AI, modeling, and data mining, predictive analytics uses historical
events and current trends to predict future outcomes. Agribusiness CRM feeds
your collected data through predictive analytic add-ons to suggest operation
improvements, such as application timing, product quantities, and pricing. Technical specialists and agronomists can use this feedback
to identify actionable insights, confidently make decisions, and positively
impact your bottom line.
#2 Complete Mobile
If you’re constantly on the
move, your data needs to be too. CRM for agriculture organizes key client
information into detailed customer profiles, including call logs, order
histories, relevant notes, and more. With advanced online and offline
capabilities, sales reps can access and modify customer records in the field, at
their office, or from home. This ensures your whole team sees the same updated
information from multiple locations, not just field reps. Having everyone on
the same page means you can build stronger customer relationships with accurate
support and more helpful product recommendations.
#3 Fast Mobile Quoting
Crunching numbers can be
tough when you’re constantly traveling. Mobile quoting pulls in real-time CRM
data, allowing reps to build accurate quotes from wherever they are. Agribusiness
CRM also gives sales reps the option to save quotes for future reference, leading
to less adding and calculating for re-orders and more consistent quoting. Teams
have on-the-go access to frequently used quotes and customers get their quotes
faster. It’s a win-win!
#4 Detailed Forecasting
Repeat customers depend on
you for product year after year. Being able to quickly and accurately forecast
crop yields is critical to keep returning customers committed. Agribusiness CRM
eliminates guess work by monitoring field production records and tracking
customer sales so you can plot field use, contact suppliers, and
have product readily available when future orders come in, no matter the
#5 Precision Analytics
CRM for agriculture supports the concept of precision ag, a growing method aimed at maximizing crop production. Data such as soil samples, field yields, pest records, and germination rates can be aggregated into the CRM to create a 360-degree view of your operations. Reps can visualize specific data via customizable CRM dashboards for one-snapshot analysis of margins, crop volumes, dollars per ton, and more. Using this information, agronomists and technical specialists can more efficiently work with sales teams to get the right products to the right people at the right time.
#6 Full Purchase History
Agribusiness CRM software houses all customer data in one centralized location, including when orders were placed, which products were purchased, how much was ordered, and at what cost. Sales reps and customer support teams can instantly see past transactions, current orders, and future trends in real-time to anticipate sales and contact suppliers accordingly. This means higher product turnover, more money in your pocket, and returning customers.
Want to know more about CRM for the ag industry? Our team of experts combines the latest technology trends with relevant experience from your industry. Contact us to start the conversation today!