Leveraging Marketing to Increase Sales in Uncertain Times

During times of uncertainty, we all need marketing to keep our businesses afloat. Understanding your target audiences’ goals, needs, and challenges, and providing value to help overcome those challenges is crucial. Together with marketing powerhouse, HubSpot, we’ll discuss how to leverage marketing strategies to attract good fit prospects, build credibility and trust, and nurture qualified leads to acquire more customers and increase revenue and retention.

Highlights Include:
- Current trends in marketing and sales across industries
- Importance of identifying and resonating with buyer personas
- Personalized digital marketing tactics to meet the moment
- Quick tips for optimizing marketing to increase conversions

Duration: 1 hour
Cost: FREE!

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Presenters

Danine Midura

Director of Marketing

As Director of Marketing for Technology Advisors Inc., Danine spearheads TAI events, campaigns, SEO and website management, webinars, user groups, and social media efforts. Her goal is to support TAI's mission to listen, personalize, and stay with its customers by crafting honest, helpful, and insightful marketing content. Danine's interests include blockbuster disaster movies, tank tops in an array of colors, used book stores, Jurassic Park, and being surrounded by trees.

Sophie Salzman

HubSpot Principal Channel Account Manager

Sophie is a Principal Channel Account Manager at HubSpot with over six years of experience building partnerships and developing strategies to drive positive ROI. Sophie has helped hundreds of companies across different industries develop and execute innovative, customer-centric marketing and sales strategies to significantly increase lead generation and client acquisition rates. Helping businesses grow better and exceed revenue goals and targets are in her DNA. In her free time, Sophie enjoys running, cooking, painting, writing about different restaurant nooks, and traveling (when allowed)!