You may think you’re suffering from Déjà vu after reading the title of this post, but you’re not. For the fourth year in a row, SugarCRM has won the PC magazine Business Choice Award. The feat becomes more impressive when you learn that SugarCRM has trumped 97 other CRMs to place number one. Consumers are constantly on the lookout for CRMs that meet their needs. There are an astonishing number of CRMs on the market, each with different capabilities and unique offerings. So what makes a consumer pick one CRM over another? Why does SugarCRM continue to have great success? We have a few educated guesses.

What Makes SugarCRM So Great?

The Flexibility

No two businesses are alike. Two companies may be extremely similar, but they will never be identical to one another. Businesses are constantly changing, so they are always on the hunt for software systems that can keep up with their way of doing things. SugarCRM is easily configurable so people can customize its uses to meet their business needs, no matter what field the company is in.

We at Technology Advisors have firsthand experience with the flexibility of Sugar. We used Sugar to build a CRM specific to the agribusiness and seed industry that we call our Seed CRM vertical. Our developers were able to easily alter the fields crucial for the industry and remove unnecessary fields with Sugar. We personalized the CRM experience to streamline its uses for specific demographics. With it’s easy-to-configure style, Sugar gives businesses the flexibility necessary for a successful CRM.

Sugar also offers a plethora of integrations and add-ons to personalize the product. These add-ons range from Data & Analytics to Service & Support, and everything in between. Some of these products on the list include: Act-On Marketing software which drastically improves the collaboration between your sales and marketing departments, StarfishETL which is a migration/integration software that allows you to migrate securely Cloud to Cloud, and SierraCRM which helps you streamline your workflows in SugarCRM.

Two of the most important aspects CRM users look for when instituting the software are solid functionality and ease-of-use. Sugar has the right combination of diverse add-on integrations and configurability to make the product extremely flexible. This means companies can tailor the software to meet their needs and get their ROI to the highest level possible.

The Affordability

Big-name CRMs sound appealing at first, until you feast your eyes on the cost to implement them. According to Capterra, the third most common reason people change CRM systems is because their previous CRM became too pricy. At only $40/user, SugarCRM is a big name with a small price, making it an ideal fit for small and mid-sized business. In the chart below, you can see Sugar ranks in the 20-25%, making it one of the most affordable CRMs on the market.

CRM Cost: Expected vs. Actual (monthly, per user)

The Reliability

Reliable software is a major cornerstone for any business. Reliability brings the components of trust, and efficiency. Sugar has proven itself, consistently ranking high in efficiency and reliability.

Sugar keeps its users one step-ahead, so the product can always accommodate businesses’ changing needs. Their new release schedule, revealed earlier this year made their upgrades even more predictable, so users can plan for upgrades and work proactively to avoid problems. Sugar’s next release for on-premises is set for later this summer.

SugarCRM carefully selects support partners, which streamlines how customers interact with and benefit from the product. Partners like Technology Advisors are dedicated to training clients on product proficiency, personalizing its uses for specific businesses, and teaching users about the power of the add-ons to enhance their experiences.

Looking for a Better CRM?

Want to learn more about this powerhouse product? If you’re dissatisfied with the configurability, price, or support of your current product, it may be time for a change. Find out if this CRM is the right for you by scheduling a free discovery call with us. We will analyze your business and assess your current situation. If Sugar’s the right fit, we’ll recommend some next steps. Feel free to contact us at Sales@techadv.com if you would like to learn more.