How CRM Benefits Banking
The Challenges of Banking
Maintaining regulatory compliance can be time-consuming and cost-prohibitive. However, failing to meet the requirements has expensive consequences. CRMs use automated processes to help banks meet regulatory obligations with a system of checks and balances to ensure complete compliance.
Consumers are different now than during the days of brick and mortar banks. They want online money management and personalized services; and, they expect bank employees to understand the needs of their business. CRM profiling allows every employee to have the right level of corporate insight to properly service your customers.
With so many options for where they can take their business, customer satisfaction and retention are more important than ever. CRM features like automation, targeted marketing, and customer journey mapping create a uniform customer experience and reveal proactive solutions to keep customers happier.
Aging Industry Applications
Many key banking organizations have been around since the 1980s. Consumers are starting to view them as outdated and limiting. Many banks are replacing their old green screens with CRMs that are integrated into legacy systems, giving every team member the ability to help the customer.
Best Use of Customer Data
Customer profile data is crucial for building personalized marketing experiences. It increases the likelihood of selling multiple offerings and maintaining customer loyalty. Banks can collect and report on profiling data with CRM, resulting in better aligned marketing and sales initiatives and more relevant and useful experiences for the customer.
Transition to Digital
The world is transitioning from personal connections to more digital transactions. Banking is no different. Proper digital engagement requires integrated solutions for segmented marketing, mobile accessibility, and Web events.
How Banks & Credit Unions are Overcoming CRM Challenges
In this clip from our panel interview of banking and credit union customers, we asked Ent Credit Union, Cornerstone Bank, and Consumers Credit Union about the challenges they faced when adopting CRM. What were the internal blockades? What were the technical challenges? What advantages are they seeing now? How are they keeping their teams engaged with CRM? Watch this short video to hear their takes.
Proud Member of the Illinois Bankers Association
Technology Advisors is a proud member of the IBA, which advocates for financial institutions, provides educational opportunities, and helps banks access the resources they need to thrive. With nearly 4,500 offices across the state, the IBA serves a diverse membership of banks and the 105,000+ people they employ.
Proud Member of the Community Bankers Association of Illinois
Technology Advisors is a proud member of the CBAI. The CBAI's goal is to help community banks use political, economic, and marketing power to achieve a competitive edge and better serve their customers and communities. With approximately 300 financial institutions and 130 associate members, the CBAI serves community banks of all sizes throughout Illinois.
As work and lifestyles shift to digital, consumer expectations are shifting along with it. Customers are demanding more online options, better personalization, instantaneous access to their information, omnichannel communication channels, and intuitive experiences. In this whitepaper, we will look at three major aspects of the evolving financial sector.
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