Marketing Automation Use Cases
Energize Marketing Efforts with Automation
Marketing automation systems provide a wealth of analytical power that allow businesses to engage with customers and prospects in more meaningful ways. The ability to track, monitor, optimize, and scale marketing efforts helps teams do more with their resources and informs better marketing decisions. Whether engaging on social platforms, initializing trigger campaigns, optimizing SEO, or streamlining customer journeys, marketing automation fills an essential need for building long-term customer retention and uncovering new revenue streams.
Tips for Evaluating Marketing Solutions
Weigh your Features
Not every marketing automation will provide the same features or the same levels of functionality. Rank features from most important to least important as they pertain to the specific goals you’re trying to achieve.
Keep Integration Top of Mind
Even if you don’t plan to integrate right now, purchasing a marketing solution that isn't compatible with your other systems is a false start for your marketing efforts. Integration adds considerable value to your marketing data by providing deeper visibility into engagement and effectiveness.
Look for an Intuitive Interface
You want your marketing team to be able to get up-and-running as soon as possible with the new solution. If the platform is highly complex or difficult to use, it won’t be an effective resource. What is the onboarding process? What training and knowledge base materials are offered?
Evaluate Workflow Management
The ability to create intricate workflows is one of the major benefits of marketing automation. When demoing a product, evaluate the workflow management for usability, drag-and-drop or visual design features, and user-friendly templates.
What Customers Say About Us
You Know Your Business. We Know Your Software.
Purchasing software can be overwhelming. There are so many solutions on the market that it's hard to know which one will best serve your needs. Our job is to relieve you of the stress by recommending solutions based on your business goals, budget, and what will work with your existing applications. We've done the research so you don't have to. Check out the marketing solutions below. Then, let our team help you qualify and select the right one for your needs.
Marketing Automation Tools
HubSpotHubSpot is a powerful business software known mostly for its robust inbound marketing software; but it's so much more. HubSpot offers an entire suite of tools for SEO, content management, sales, customer services, analytics, and even CRM. Integrations with a variety of third party softwares make it highly dynamic and adaptable.
Get Started with Marketing Automation
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