Marketing Automation

Solution

Marketing Automation

Whether engaging on social platforms, initializing trigger campaigns, optimizing SEO, or streamlining customer journeys, marketing automation fills an essential need for building long-term customer retention and uncovering new revenue streams.

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marketing automation
Podcast

The Big Sam Sick

Sam gets sick and infects conference attendees plus his employees, Steve’s guest appearance on “Our Love Hate Relationship With Sales”, Infor CRM’s integration to LinkedIn’s Sales Navigator, the high price of standalone Navigator, the value of connecting CRM to multiple big data sources, Nimble’s…

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Podcast

Everything Bots

Skype fail and Plan B, gated vs. ungated content, A/B testing, HTML vs. plain text nurture emails, nurture tactics, tracking with Google Analytics events, visualizing data in Google Sheets, chatbots, getting re-asked for your account number by an agent, forwarding non-www to www, Burger King okays…

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Podcast

Distant Restrooms

Unlimited Verizon data (sort of), Apple’s possible move from Salesforce to Sugar, IBM’s move to Salesforce’s Service Cloud, Salesforce’s use of IBM’s Watson to power Einstein, Marketo and Infor partnership, marketing automation system rollups, Infor CRM gets out of neutral, Windows 10 upgrade…

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Blog

What is Drip Marketing?

What is drip marketing? Drip marketing is an email campaign that triggers automated messages based on specific timelines or user actions.

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Drip Marketing
Podcast

Movable Hazard

Golfing in central Florida with alligators, Microsoft Dynamics rebranding and new pricing, more CRM vendors add AI, Chat and Drift, blocking the LinkedIn deal, automating drip marketing, customer journey mapping overload, simplified process mapping with Elements.cloud, CRMNext and banking, building…

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Podcast

Stacks of Marketing Technology

Sonoma wine, MarTech, the marketing technology stack, how to develop a marketing automation playbook.

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Podcast

CRM Fun & Games

Sam and Steve discuss gamification and touch on the benefits of a marketing automation playbook.

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Podcast

El Nino CRM

Voice control of CRM, prospect and customer engagement data with Wistia and Attach, CRM and marketing automation poll results, Google Trends for CRM and MA vendors.

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Podcast

Hawkish Warriors

After congratulating one another for the respective championship victories of the Hawks and the Warriors, Sam and Steve discuss CRM project management, the effectiveness of drip email, big data and predictive analytics.

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Podcast

Clavicular Hardware

After talking about Steve’s latest mountain bike mishap, Sam and Steve review their batting averages on their 2014 CRM predictions and take a stab at some 2015 CRM and marketing automation predictions.

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Blog

Why to Integrate a Third Party Marketing Tool with SugarCRM

In recent posts we have been reviewing how to use the marketing features that are built into SugarCRM. Today we will look at third party marketing tools and how to determine if you should be using one.

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Blog

Marketing Automation - Past to Present

We've been spending a lot of time this year analyzing different Email Marketing solutions for customers and prospects. On Thursday, Mathew Sweezey, of Pardot Marketing Automation, talked to a group of us about marketing automation.

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