Marketing Automation

Solution

Marketing Automation

Whether engaging on social platforms, initializing trigger campaigns, optimizing SEO, or streamlining customer journeys, marketing automation fills an essential need for building long-term customer retention and uncovering new revenue streams.

Learn more about
marketing automation
Podcast

GDPR & CRM

Sam’s upcoming body parts replacement, CRM Switch named a Top 10 CRM Blog for 2017 by CRMBuyer, the CRM Switch multi-year CRM cost calculator, GDPR compliance in the context of CRM and marketing automation, blockchain and GDPR compliance, chat & leads, incorporating sales tax in CRM quotes.

Listen Now
Podcast Mic
Blog

Three Valuable Integrations Every CRM User Should Consider

You understand the importance of a good CRM system – which is why you have one! But are you using it to its full potential? By integrating some core systems with your CRM software, you can take your multi-tasking, lead-generating abilities to a whole new level. Here are three valuable integrations…

Continue reading
Rope Knot
Podcast

Bonus Episode: Brandon Bruce of Cirrus Insight

Brandon’s run for Knoxville city council, persistent CRM adoption problems and what to do about them, where salespeople actually build relationships, CRM as a management reporting tool, meeting users where they work, bringing CRM data into the inbox, updating CRM in the inbox, saving salespeople…

Listen Now
Podcast Mic
Podcast

The Big Sam Sick

Sam gets sick and infects conference attendees plus his employees, Steve’s guest appearance on “Our Love Hate Relationship With Sales”, Infor CRM’s integration to LinkedIn’s Sales Navigator, the high price of standalone Navigator, the value of connecting CRM to multiple big data sources, Nimble’s…

Listen Now
Podcast Mic
Podcast

Everything Bots

Skype fail and Plan B, gated vs. ungated content, A/B testing, HTML vs. plain text nurture emails, nurture tactics, tracking with Google Analytics events, visualizing data in Google Sheets, chatbots, getting re-asked for your account number by an agent, forwarding non-www to www, Burger King okays…

Listen Now
Podcast Mic
Podcast

Distant Restrooms

Unlimited Verizon data (sort of), Apple’s possible move from Salesforce to Sugar, IBM’s move to Salesforce’s Service Cloud, Salesforce’s use of IBM’s Watson to power Einstein, Marketo and Infor partnership, marketing automation system rollups, Infor CRM gets out of neutral, Windows 10 upgrade…

Listen Now
Podcast Mic
Blog

What is Drip Marketing?

What is drip marketing? Drip marketing is an email campaign that triggers automated messages based on specific timelines or user actions.

Continue reading
Drip Marketing
Podcast

Movable Hazard

Golfing in central Florida with alligators, Microsoft Dynamics rebranding and new pricing, more CRM vendors add AI, Chat and Drift, blocking the LinkedIn deal, automating drip marketing, customer journey mapping overload, simplified process mapping with Elements.cloud, CRMNext and banking, building…

Listen Now
Podcast Mic
Podcast

Stacks of Marketing Technology

Sonoma wine, MarTech, the marketing technology stack, how to develop a marketing automation playbook.

Listen Now
Podcast Mic
Podcast

CRM Fun & Games

Sam and Steve discuss gamification and touch on the benefits of a marketing automation playbook.

Listen Now
Podcast Mic
Podcast

El Nino CRM

Voice control of CRM, prospect and customer engagement data with Wistia and Attach, CRM and marketing automation poll results, Google Trends for CRM and MA vendors.

Listen Now
Podcast Mic
Podcast

Hawkish Warriors

After congratulating one another for the respective championship victories of the Hawks and the Warriors, Sam and Steve discuss CRM project management, the effectiveness of drip email, big data and predictive analytics.

Listen Now
Podcast Mic
Podcast

Clavicular Hardware

After talking about Steve’s latest mountain bike mishap, Sam and Steve review their batting averages on their 2014 CRM predictions and take a stab at some 2015 CRM and marketing automation predictions.

Listen Now
Podcast Mic
Blog

Why to Integrate a Third Party Marketing Tool with SugarCRM

In recent posts we have been reviewing how to use the marketing features that are built into SugarCRM. Today we will look at third party marketing tools and how to determine if you should be using one.

Continue reading
Blog

Marketing Automation - Past to Present

We've been spending a lot of time this year analyzing different Email Marketing solutions for customers and prospects. On Thursday, Mathew Sweezey, of Pardot Marketing Automation, talked to a group of us about marketing automation.

Continue reading