Predictive Analytics
Predictive Analytics & AI
Predictive analytics uses data mining, big data analytics, predictive modeling, AI, and machine learning to better inform sales, marketing, and services. Our team takes the time to understand your predictive analytics needs and guide you towards the right solution to meet them.
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What’s the Difference Between AI & Predictive Analytics?
At first glance, artificial intelligence (AI) and predictive analytics may seem to be one in the same. Both analytic strategies offer helpful marketing insights, but the extent of their capabilities differs greatly.
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3 Predictive Analytics for CRM
There is a gigantic and horrifying sea of predictive analytics research & theory out there – so much so that it could make your head spin. So, for the sake of sanity, let’s hone-in on three of the major predictive analytics types for CRM and how they can make you a smarter, savvier, sales…
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SugarCRM Moves Towards Predictive Analytics
SugarCRM announced their acquisition of Contastic last week. Contastic developed a platform for predictive analytics specific to sales relationships. By analyzing communications between sales and a contact, Contastic can recommend conversation starters and remind you when it’s time to reach out.
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After congratulating one another for the respective championship victories of the Hawks and the Warriors, Sam and Steve discuss CRM project management, the effectiveness of drip email, big data and predictive analytics.
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