Predictive Analytics
Predictive Analytics & AI
Predictive analytics uses data mining, big data analytics, predictive modeling, AI, and machine learning to better inform sales, marketing, and services. Our team takes the time to understand your predictive analytics needs and guide you towards the right solution to meet them.
Learn more about
Harnessing Insurance Analytics to Navigate Market Turbulence
How can insurance companies successfully retain existing business and acquire new customers in this climate? This blog explores how insurance analytics in CRM are helping carriers adapt and thrive under these conditions.
Continue reading
How Different Industries Harness Predictive Analytics
Fortune tellers use crystal balls, ghost hunters use EVPS, and psychics use their intuition. The rest of us rely on predictive analytics to foretell outcomes. Companies across industries look to historical data to find patterns and anomalies that inform smarter business decisions. The applications…
Continue reading
What’s the Difference Between AI & Predictive Analytics?
At first glance, artificial intelligence (AI) and predictive analytics may seem to be one in the same. Both analytic strategies offer helpful marketing insights, but the extent of their capabilities differs greatly.
Continue reading
3 Predictive Analytics for CRM
There is a gigantic and horrifying sea of predictive analytics research & theory out there – so much so that it could make your head spin. So, for the sake of sanity, let’s hone-in on three of the major predictive analytics types for CRM and how they can make you a smarter, savvier, sales…
Continue reading
SugarCRM Moves Towards Predictive Analytics
SugarCRM announced their acquisition of Contastic last week. Contastic developed a platform for predictive analytics specific to sales relationships. By analyzing communications between sales and a contact, Contastic can recommend conversation starters and remind you when it’s time to reach out.
Continue readingHawkish Warriors
After congratulating one another for the respective championship victories of the Hawks and the Warriors, Sam and Steve discuss CRM project management, the effectiveness of drip email, big data and predictive analytics.
Listen Now