Benefits of Data Cleaning

Reduced Waste
Accurate Reporting
Boosted Productivity
Minimized Compliance Risks
More Efficient Communications
Improved Decision-Making Ability
Better Operational Efficiency
Increased Market Credibility
More Customer Acquisitions
Increased Accuracy

Clean Data is Powerful Data

Data cleaning starts when you enter the first piece of information. The goal is to safeguard its accuracy while also augmenting the data so you can pinpoint marketing and boost sales. During the data’s lifespan, regular cleaning maintains this accuracy and prevents duplicates.

Data management is closely tied to data cleaning. When there are rules for how to enter and use your data, it's easier to keep it clean. Data management adds governance around how your data can be used and what it’s lifespan should be. These actions ensure your data is aligned to your corporate goals while also meeting governmental restrictions.

Our Data Cleaning Services

Data Integrity Assessment

Data integrity relates to the accuracy and consistency of data in software systems. For CRM in particular, a big part of data integrity analysis looks at whether the data is required, whether the data is consistent with the values it should contain, and whether the data type matches the values that are stored in the field. For example, a "date" value should not be stored in a text field.

Data Augmentation

Data augmentation tools allow businesses to fill in the gaps on missing information to create richer customer profiles. Information like recent social posts, phone numbers, and company-related new releases are just a few of the data points collected by data augmentation solutions. Many CRMs offer these capabilities built-in to their systems or have add-on capabilities to enable data enhancement.


Data deduplication is the act of eliminating multiple copies of repeating data. Removing duplicate data improves storage capacity and lays the groundwork for more accurate reporting and analytics. Deduplication is a key aspect of data cleaning.

Data Dictionary Creation

A data dictionary catalogues which pieces of information you have, where that information is stored, when the data was created, how it's being used, and when it's no longer valid. Simply put, a data dictionary acts as a glossary of basic insights about your data.

Change of Address Managment

The US Postal Service wants you to always send and ship to the correct address, so they provide a service that lets you identify change of address requests. Change of address management uses that service to continually keep your addresses in sync with the postal service. This is true for many countries across the world.

Master Data Management

Master Data Management defines a set of rules for organizing, creating, and using your data. These governance guidelines are far more in-depth than a data dictionary as they define rules for how data can be used, when users are allowed to create data, when users can start using certain pieces of data, and when data must be disposed of.

Start a Project With Us

Ready to get started with data cleaning? Reach out to schedule your FREE consultation.

What Customers Say About Us

Incredibly impressed by their competency to solve our problem and also think future. TAI was able to show that spending more for a cloud implementation was not necessary and in this instance, rebuilding on the LAN was certainly better than replacing with another product.
Dennis F., National Bureau of Property Administration
They are a complete package. Every member of this team is of high caliber and the whole team is well organized. Their response to feedback is superior to any third-party vendor I have worked with.
Brian M., Keller-Heartt
Technology Advisors immerse themselves into your project. They go beyond to understand your current systems and what you are trying to achieve. They have extensive knowledge and experience, which they bring to each project.
Montelle D., Haynes International, Inc.
Technology Advisors has helped us to transform our data from one CRM to another without any interruption. They have helped us every step of the way to successfully integrate to fit our business needs.
Brianna S., Burrus Seed
I have worked with TAI for over 15 yrs. with my past two organizations and look forward to continuing our relationship for many years to come. Working with TAI has proven to be a one stop shop for my organization from all phases of CRM support and technology review to quality and cost analysis and product review. This has ensured we have had the latest technology at a fair price for our organization with amazing support from TAI.
Linda S., Recept Pharmacy
We have been working with Technology Advisors since 2013 and we will continue this great relationship. Their knowledge of CRM is second to none and together we are able to tackle many difficult software integrations to shape it to best fit our needs.
Jean-Paul L., Captive Resources, LLC
One of the things that stood out from the start was the transparency and the helpfulness of being able to guide us along the paths that were the best for us. Technology Advisors always did their best to make sure that we are on the same page with all the new ideas and initiatives that we come up with.
Tim R., Hershey's Ice Cream
Throughout the past 4 years, TAI has not only become an extension of our team, but a crucial asset. We truly appreciate their attention to detail & their ability to bring our out-of-the-box CRM needs to fruition.
Tara C., AEM