Benefits of Data Cleaning
Clean Data is Powerful Data
Data cleaning starts when you enter the first piece of information. The goal is to safeguard its accuracy while also augmenting the data so you can pinpoint marketing and boost sales. During the data’s lifespan, regular cleaning maintains this accuracy and prevents duplicates.
Data management is closely tied to data cleaning. When there are rules for how to enter and use your data, it's easier to keep it clean. Data management adds governance around how your data can be used and what it’s lifespan should be. These actions ensure your data is aligned to your corporate goals while also meeting governmental restrictions.
Our Data Cleaning Services
Data Integrity Assessment
Data integrity relates to the accuracy and consistency of data in software systems. For CRM in particular, a big part of data integrity analysis looks at whether the data is required, whether the data is consistent with the values it should contain, and whether the data type matches the values that are stored in the field. For example, a "date" value should not be stored in a text field.
Data augmentation tools allow businesses to fill in the gaps on missing information to create richer customer profiles. Information like recent social posts, phone numbers, and company-related new releases are just a few of the data points collected by data augmentation solutions. Many CRMs offer these capabilities built-in to their systems or have add-on capabilities to enable data enhancement.
Data deduplication is the act of eliminating multiple copies of repeating data. Removing duplicate data improves storage capacity and lays the groundwork for more accurate reporting and analytics. Deduplication is a key aspect of data cleaning.
Data Dictionary Creation
A data dictionary catalogues which pieces of information you have, where that information is stored, when the data was created, how it's being used, and when it's no longer valid. Simply put, a data dictionary acts as a glossary of basic insights about your data.
Change of Address Managment
The US Postal Service wants you to always send and ship to the correct address, so they provide a service that lets you identify change of address requests. Change of address management uses that service to continually keep your addresses in sync with the postal service. This is true for many countries across the world.
Master Data Management
Master Data Management defines a set of rules for organizing, creating, and using your data. These governance guidelines are far more in-depth than a data dictionary as they define rules for how data can be used, when users are allowed to create data, when users can start using certain pieces of data, and when data must be disposed of.
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