Sam Biardo

Founder, CEO

Sam Biardo is the CEO and founder of Technology Advisors, Inc. Sam started the business in 1990 as a general software consulting company and narrowed its focus to Sales, Marketing, and Customer services systems. He made TAI a boutique digital transformation company for CRM. Sam co-hosts CRMTalk, a weekly CRM news show available on iTunes.

Upcoming Events

Event

Creatio CRM vs. Infor CRM: A Head-to-Head Comparison

On January 28, 2021

To properly compare CRM solutions, it's important to know how the features will support your business. The best way to get a handle on those features is to see them in action. During this webinar, our experts will use a live demonstration to show how Creatio CRM and Infor CRM fare when they battle head-to-head on features, functions, usability, and the overall interface of their solutions. Join us for this informative…

Recent Contributions

Podcast

Slackquisition

December 22, 2020

Salesforce’s acquisition of Slack (and Acumen), SugarCRM acquires its largest partner W-Systems, CRM vendors & leads, getting found for CRM searches, Creatio’s 24 hour event, low-code solutions, BA to developer ratios, Facebook acquires Kustomer, visual development tools & whether they are…

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Podcast

Wistia Adds Audio

December 7, 2020

An interview with Josh Johnson, senior product manager at Wistia, about Wistia’s new audio hosting platform for marketers.

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Podcast

David Campbell of SugarCRM

October 23, 2020

David Campbell, Vice President of Product Marketing at SugarCRM, joins Sam & Steve to discuss sales, marketing, customer support, data, AI and the customer experience.

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Podcast

Muting Rogan

October 1, 2020

The west coast in flames, whether a podcaster should host the next presidential debate, CRM product news from Inforum, updates from HubSpot’s virtual Inbound conference.

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Podcast

Emoji Queries

August 6, 2020

Sam’s commitment to golf, the NHL and NBA bubbles, deploying CRM & training CRM users during a pandemic, using emojis for product searches, the most effective forms of marketing in 2020

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Podcast

Zooming Requirements

June 25, 2020

A moratorium on CEO interviews, iOS 14 & location tracking, an “off the grid” mobile option, marketers’ digital transformation, new Google My Business features, gathering requirements & conducting online workshops.

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Podcast

Meteorologist Backdroppings

April 30, 2020

Musings about online meeting technologies and how they’re being used. How CRM vendors are helping out with discounts and free components.

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Podcast

Adaptation

March 21, 2020

Sam & Steve talk about ways to adapt your sales and marketing to our current reality.

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Podcast

Work Distancing

March 13, 2020

CRM & marketing automation news and information for March 2020

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Podcast

Craig Charlton, CEO – SugarCRM

January 17, 2020

Sam interviews Craig Charlton, Chief Executive Officer at SugarCRM.

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Podcast

CRM AI Demixed

December 20, 2019

Sam and Steve demystify CRM AI.

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Podcast

Beta Blues

August 29, 2019

Sam’s iOS 13 beta testing blues, Gartner Magic Quadrant for Sales Force Automation, a variety of HubSpot to CRM integrations, declining website visitor conversion rates.

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Podcast

Rich Green of SugarCRM

June 28, 2019

Rich Green is Chief Product Officer and CTO at SugarCRM. Rich leads SugarCRM’s engineering and product management teams and is responsible for the product vision and global strategy of the award-winning Sugar platform.

In this episode, Sam and Steve ask Rich for his perspectives on…

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Podcast

Max Altschuler of Outreach

March 31, 2019

Sam & Steve talk to Max Altschuler, Vice President of Marketing at Outreach, about sales engagement and how Outreach facilitates multi-channel sales communication with prospects. Max is co-author of Sales Engagement: How The World’s Fastest Growing Companies are Modernizing Sales Through…

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Podcast

Seedy CRM

February 27, 2019

A discussion with Greg Martinelli about CRM in the agricultural business. Greg is an ag sales trainer, coach and speaker.

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Podcast

Polar CRM

January 29, 2019

The deep freeze hits Chicago just in time for the bpm’online conference. Sam previews his talk at the conference.

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Podcast

Winery CX

January 9, 2019

Sam’s latest wine club, when & why Infor CRM wins, a look back at 2018 acquisitions, ContactOut Chrome extension, Wix gets into CRM, “CX” in 2019, CRM in email client sidebars, CRM AI in 2019, 5 CRM trends for 2019, bot backlash.

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Podcast

UX Darkness

November 15, 2018

Instead of show notes for this episode, we’d like to use this real estate to provide information about options for making a donation to victims of the Camp Fire.
The Red Cross and AT&T
Text CAWILDFIRES to 90999 to make a $10 donation.

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Blog

Why CRM Vendors Win Deals: Part 1 - SugarCRM

November 12, 2018

Steve and I decided to use our CRMTalk podcast to reach out to CRM vendors and ask them, “Why do you win?”. We analyzed what SugarCRM told us.

Podcast

Bionic CRM

October 4, 2018

Dreamforce 2018, Inform, CRM AI offerings, SugarCRM’s input on why they win deals.

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Events Hosted

Event

Low-Code Era: How Companies Can Accelerate Sales Processes and Empower Employees to Overcome Market Disruptions

On November 30, 2020

Join our CEO, Sam Biardo, along with other industry experts, as they dive in on how low-code CRM technologies can help companies swiftly reconfigure their sales strategies and processes to grow in the new COVID-19 reality.

To return sales volumes to the pre-pandemic trajectory and build resilience for future challenges, businesses demand innovative technologies. Join us for a live discussion on ideas for HOW.

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Event

Creatio Coffee Break

On October 30, 2020

Join us for a virtual coffee break after Creatio's ACCELERATE conference! We'll use our 30+ years of CRM and software experience to answer your questions and teach you strategic approaches for successful CRM deployment.

Scroll down to read the full event schedule!

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Event

Accelerate Global

On October 28, 2020

A unique 24-hour live stream filled with insights, trends, real-world cases and practical workshops on how to accelerate business transformation just at the click of a mouse. Join the event in your timezone and language and learn how to build a low-code enterprise. Highlights include:

✓ Learning the latest technology trends from industry experts and colleagues
✓ Building new relationships that help grow…

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