Sam Biardo
Recent Contributions
The Future of CRM with Clint Oram
In this episode, Steve and Sam are joined by special guest Clint Oram, who recently left SugarCRM after exactly 21 years.
The group explores the future of CRM, the transformative power of AI, and how technology is reshaping the way organizations think about customer relationships,…
Jen Noonan of Infor
In this episode, Steve and Sam are joined by Jennifer Noonan, Vice President and General Manager of CX and IPMC business units at Infor.
The conversation begins with Jen offering a refreshingly clear overview of Infor’s mission to deliver industry-specific software solutions,…
CRM Readiness Challenge
In this episode of CRM Talk, hosts Steve Chipman and Sam Biardo discuss how to prepare an organization for CRM success before implementing a new system. They emphasize the importance of executive sponsorship, precise requirements, and organizational alignment to avoid costly surprises.
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AI Agent Ascension
Discussions about CRM and marketing automation solutions and best practices. Analysis of the latest CRM and CRM-related industry news.
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Your Perfect AI Self
In this episode, Sam and Steve discuss the benefits of podcasting for marketing versus blogging, based on data showing more people per podcast than per blog. It then covers a survey showing that most marketers are using at least some AI to generate blog content, with the risk of too much AI hurting…
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Is SEO Dead?
Steve and Sam talk about the state of SEO in the context of CRM and leads.
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10 Questions you Must Ask When Selecting a CRM
If you know the right questions to ask your CRM vendors, you’ll not only be able to make a well informed decision, but you will also increase your likelihood of long-term success with the CRM. Here are the crucial questions I recommend asking your CRM vendors:
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Why it’s a Bad Idea to Use the CRM Embedded in Your ERP
ERP (Enterprise Resource Planning) is a software system that helps businesses manage their core operations, such as accounting, inventory, and manufacturing. Many ERP solutions come with an embedded CRM “light” solution. This is appealing to finance and operation people but presents a lot of…
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What are the Pros and Cons of Custom CRM vs Packaged CRM?
When it comes to CRM software, there are two choices: custom or packaged. Custom CRM is bespoke—it’s built specifically for one customer. Packaged CRM is designed to fit the most common use cases across all customers. Each have their own advantages and disadvantages. Here are some of the biggest…
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From Selection to Success: How to Achieve High CRM User Adoption
A CRM is worthless if no one uses it. Businesses that are successful focus on CRM user adoption during CRM selection and post-acquisition. Here are some tips on how to do that.
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Beyond Purchase Price: Understanding the True Cost of CRM
When evaluating the cost of CRM, it is important to consider all of these factors. The initial purchase price is just one part of the total cost of ownership. By understanding the true cost of CRM, you can make an informed decision about whether or not the system is right for your business.
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Top SMB CRM Selection Considerations
Whether it’s a mom-and-pop shop or a multimillion-dollar corporation, no business wants to lose money on ill-fitting software. Small and medium-sized businesses are especially vulnerable to the negative impacts. SMBs are working with fixed budgets, fluctuating business needs, and limited resources…
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CRM AI Use Cases
Sam and Steve discuss CRM AI use cases for sales, marketing, customer service, customization & configuration, data migration & integration, analytics, and automations.
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Dumbed Down By AI
Sam & Steve forget how to think on their own, Enterprise AI megatrends, using ChatGPT for CRM test cases and test data
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Generative CRM & Marketing
Tech layoffs, low-code development, ChatGPT in marketing, social media marketing
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Kevin Snow of Time On Target
Steve and Sam interview Kevin Snow, CEO of Time on Target, sales expert, and technology geek, about CRM implementation challenges, introverted sales people, accurate sales forecasting, and more.
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Listmania Part Deux
10 questions you should ask when looking at integrating your CRM, 5 reasons a spreadsheet is not a database, 8 plugins to use with your new WordPress site (relating to Google’s new page experience standards)
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Are You Listicling?
Sam and Steve verbally expand on several of their respective listicles. Source posts are:
10 Questions you Must Ask When Selecting a CRM (https://www.techadv.com/blog/10-questions-you-must-ask-when-selecting-crm)
5 Levels of CRM Requirements (https://crmswitch.com/…
CRM Millions and Billions
Creatio raises $68 million, HubSpot goes enterprise, Sugar’s HD-CX, AWS and AI, Salesforce eyes $50 billion in five years.
Creatio’s first ever funding announcement video
Rich Green’s Deep Learning & Time video
VAXRM
Salesforce’s Vaccine Cloud, Sam’s vaccine shot scheduling nightmare, Sam’s joint webinar with Creatio, CRM 3.0, how low code/no code has altered roles in CRM deployment & management, field service, ABM, video selling, video training, CRM best practice videos, de-densifying your slide decks,…
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