In a recent online user group, our experts discussed CRM data management tools and how they help organizations clean, maintain, and enrich their CRM data for better experiences. While the user group was specific to SugarCRM, several of the tools mentioned are applicable for other popular systems include Salesforce, Microsoft Dynamics, and HubSpot. Watch the 10-minute video for a deep overview or read below for some quick takeaways.

1. DQ Global

DQ Global is a data quality tool that helps users identify and remove duplicate data in their software. For example, if the CRM shows Bob Smith, Robert Smith, and Rob Smith as varying names for one contact, DQ Global will find this association and let the user define how they want to handle that scenario. Should these records be merged? How strict should the rules be set for dealing with this type of data? DQ Global will rank the likelihood of the match (Do the records match 85% or 95%?) and continually improve its suggestions to meet the parameters the user chooses.

Paired with a robust integration and migration tool like StarfishETL, DQ Global can go beyond a one-time data cleanup to periodically scan data on a weekly, monthly, or quarterly basis for continual data cleaning. DQ Global is compatible with SugarCRM, Marketo, Salesforce, Eloqua, Sage, Oracle, Microsoft Dynamics 365, HubSpot, and several other platforms.

2. AccuMail

AccuMail is a service that offers validation and standardization for maintaining correct mailing addresses and up-to-date changes of address. If your business requires accurate addresses for sending financial information, is a call center, or just likes to do marketing mailers, this tool could prove particularly useful! AccuMail works in collaboration with National Change of Address (NCOA) to validate that USPS standards are being met and information is accurately reflected according to the latest records for both U.S. and Canadian addresses.

Pair AccuMail with an integration tool like StarfishETL to establish a repeatable address cleaning process that automatically keeps your records accurately updated at the intervals you choose.

3. NeverBounce

Nothing is more obnoxious than trying to reach a group of people via email and discovering the addresses are incorrect or nonexistent. NeverBounce is an online list analysis program that not only scans your list to verify the emails are valid, but also attempts to contact the mail server to confirm the address exists. Paid packages give users access to more features and larger list uploads, but users can upload their first list for free to try out the system and judge the results.
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