Danine Midura

Marketing & Content Director

As Marketing & Content Director for Technology Advisors Inc., Danine spearheads TAI content creation, events, campaigns, SEO and website management, webinars, user groups, and social media efforts. Her goal is to support TAI's mission to listen, personalize, and stay with its customers by crafting honest, helpful, and insightful marketing content. Danine's interests include blockbuster disaster movies, tank tops in an array of colors, used book stores, Jurassic Park, and being surrounded by trees.

Recent Contributions

Blog

How to Choose the Perfect CRM Software in 3 Steps

September 22, 2023

The perfect CRM for you is out there, somewhere. The key to finding it depends on your team’s ability to laser focus on your goals and translate them into capabilities and features. For the average person, this can feel overwhelming, but you have a decided advantage: the insight of seasoned…

Blog

Demystifying Lead Scoring

August 24, 2023

In this blog, we’ll demystify lead scoring by looking at common lead scoring models, when to use them, and the best practices for applying them.

Video

Increasing Customer Satisfaction to Boost Wallet Share

August 24, 2023

In this clip from our webinar on How to Supercharge Wallet Share with No Code Technology, we highlight the importance of issue resolution for banks and credit unions, and how to use No-Code platform, Creatio, to facilitate it.

Video

Effective Customer Onboarding & Personalized Offers to Increase Wallet Share

August 24, 2023

In this segment from our webinar on supercharging Wallet Share, we highlight how banks and credit unions can utilize no-code to create effective customer onboarding and personalized offers that boost wallet share.

Video

How to Supercharge Wallet Share with No-Code Technology

August 24, 2023

Check out this video to learn how banks and credit unions are applying No-Code technology to build on existing customer relationships and boost wallet share. Our expert uses real-user stories and live demos to showcase how these automations are put into action.

Blog

7 Expert Tips for a Seamless CRM Implementation

August 21, 2023

With more than 33 years of CRM implementation experience under our belts, Technology Advisors is an authority at ensuring CRM success. Here are our expert tips for a seamless CRM implementation.

Blog

How Businesses are Capitalizing on the Metaverse (And How You Can Too)

July 25, 2023

While the buzz may be warranted, it’s important to realize the capabilities of the metaverse are still a work in progress. Businesses looking to capitalize on the metaverse have plenty of opportunities available to them, but success in this space requires cautious optimism and a strategic plan.

how businesses are capitalizing on the metaverse

Video

Infor CRM Customer Workshop Recap

July 14, 2023

We had a blast learning about the latest Infor CRM innovations and sharing our best practices with customers at the Infor CRM Customer Workshop! Held at the lovely Park Ridge Country Club, this free event connected our customers to Infor executives, experts, and peers. Check out the recap!

Blog

7 Tips for Successful CRM Implementation

July 11, 2023

Whether it’s your first time implementing CRM, or you’re switching to a new solution, a thoughtful plan will ensure your success. We’ve been guiding customers on CRM implementation for a long time, and these are the seven tips we always recommend.

Blog

AI Equity: Challenges and Opportunities for Black America

June 15, 2023

AI can inadvertently magnify the biases of its creators. Numerous studies have uncovered algorithms that perpetuate racial biases in facial recognition and even in job applicant screenings. This article focuses on AI equity challenges for Black America in education, healthcare, and economics, and…

Video

Timelinx Project & Service Management Inside Infor CRM

June 7, 2023

Timelinx is a project and service management solution that lives inside Infor CRM to make it easy for teams to manage time and expenses, pay out expenses sooner, and pull better reporting metrics. This demo shows how it works inside Infor and its mobile application.

Blog

How Different Industries Harness Predictive Analytics

June 5, 2023

Fortune tellers use crystal balls, ghost hunters use EVPS, and psychics use their intuition. The rest of us rely on predictive analytics to foretell outcomes. Companies across industries look to historical data to find patterns and anomalies that inform smarter business decisions. The applications…

Blog

Marketing Imposter Syndrome: Addressing the Confidence Crisis Among CMOs

May 23, 2023

Marketers are struggling with imposter syndrome through no fault of their own. It’s not because they are incapable; they are simply feeling left out of the conversation. For sales and marketing to understand one another and share a vision, data must be co-owned and metrics must be communicated and…

Video

What is a Reverse CRM Demo?

May 16, 2023

This quick explainer video answers what a reverse CRM demo is, when it's useful, and how to do it successfully.

Blog

What’s a Reverse CRM Demo?

May 8, 2023

Traditional CRM demos are personalized and thorough, which makes them a reliable option for most consultants. But, when a client is looking to replace their existing CRM, a reverse demo can be a surprisingly effective alternative.

Blog

From Chaos to Control: Capitalizing on Project & Service Management Software

May 2, 2023

As recently as three years ago, many of our clients were still using Excel spreadsheets to handle internal processes. So, it got me to thinking: have most of us finally been forced to evolve past the spreadsheet, or are there still diehard spreadsheet users out there? I got my answer by talking to…

Blog

6 Tech Trends Shaping the Insurance Industry in 2023

April 13, 2023

In 2022, the insurance industry saw a boom in predictive analytics, blockchain data, and chatbots, among other technologies. Economic uncertainty in 2023 has solidified some 2022 tech trends, but also originated new ones to meet the moment. Here are the top 6 tech trends shaping the insurance…

Blog

Consolidating Banking Processes with No Code Workflows

April 6, 2023

Switching between applications and digging for information is no longer sustainable for banks in the era of digital disruption. Both employees and customers demand appropriate tools and personalized options, and they’re frustrated with the limited offerings from financial institutions.…

Video

How Finserv is Finding Success with CRM

March 23, 2023

In a recent interview, we asked three of our Finserv clients - Cornerstone Bank, Consumers Credit Union, and Ent Credit Union - about their recent CRM projects. How did they ensure successful outcomes? What did their training look like? How our they handling the management for the long-term? Watch…

Video

Why Banks & Credit Unions Choose Creatio

March 22, 2023

In a recent panel interview, we asked Consumers Credit Union, Ent Credit Union, and Cornerstone Bank about their experiences with no code CRM, Creatio. Why did they choose it? How did their teams adjust to using it? How long did it take to implement? Hear their stories in this short video clip.

Events Hosted

Event

All About HubSpot Forms

On August 25, 2022

Join us for our next user group discussion where we’ll take a deep dive into forms in HubSpot. How do you create them? What are some best practices for collecting information? Can you A/B test the forms? Which form aspects might you want to A/B test? What are progressive forms and when should you use them? Tune into this free discussion to learn.

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Event

Getting the Most Out of Your Creatio Marketplace Apps

On August 24, 2022

Creatio’s application Marketplace is full of great apps and templates that can help you quickly accelerate the setup of your Creatio instance. This online user group will cover how to access and search within Marketplace, steps to install apps, and we'll discuss our favorite applications. Join our experts as they give the full Creatio Marketplace experience!

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Event

Automating Cross-Sell and CX for Banks and Credit Unions

On August 11, 2022

Automation simplifies CX and pinpoints profiles for cross-sell, helping sales be more effective. But improving cross-sell and CX automation takes time and resources that many institutions just don't have.

Without it, Finservs innovate slower and risk lagging behind Fintech competitors. Is there a better way?

**Expected Takeaways:**
1. The state of Finserv & why cross-sell…

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Event

Forecasts in Creatio

On June 28, 2022

Forecasts in Creatio help sales teams estimate future revenue and predict how much of their product or service will sell within certain time frames. But did you know forecasts in Creatio can also track progress against goals? Learn more about this dynamic and useful feature in our upcoming user group.

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Event

The 411 on HubSpot CMS Hub

On June 23, 2022

HubSpot’s CMS Hub is a Cloud-based content management system that helps marketers and developers create SEO-centric, customer experience focused websites that convert. Get the 411 on this powerful tool and what it offers during our June user group.

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