Danine Midura

Director of Marketing

As Director of Marketing for Technology Advisors Inc., Danine spearheads TAI events, campaigns, SEO and website management, webinars, user groups, and social media efforts. Her goal is to support TAI's mission to listen, personalize, and stay with its customers by crafting honest, helpful, and insightful marketing content. Danine's interests include blockbuster disaster movies, tank tops in an array of colors, used book stores, Jurassic Park, and being surrounded by trees.

Upcoming Events

Event

Creatio Coffee Break

On October 30, 2020

Join us for a virtual coffee break after Creatio's ACCELERATE conference! We'll use our 30+ years of CRM and software experience to answer your questions and teach you strategic approaches for successful CRM deployment.

Scroll down to read the full event schedule!

Recent Contributions

Video

SugarCRM Email Configuration Changes 2020

October 22, 2020

In this clip from a recent SugarCRM Online User Group, our Sugar expert, Megan, discusses how changes by two major email providers - Microsoft and Google - will affect SugarCRM email configuration.

Blog

What’s the Difference Between Configuration and Customization?

October 22, 2020

When it’s time to implement the new solution, you’ll have to make some decisions about configuration and customization options. Although they may appear to be similar concepts, they have two very different meanings. In this post, we’ll discuss the differences between configuration and customization…

Video

Sugar Serve: Features & Functions

October 21, 2020

During this online user group, our SugarCRM experts, Justin and Megan, cover topics relating to SugarCRM's "Sugar Serve" CX solution. They look at the service console, case routing and assigning cases based on work hours, SLA tracking, knowledgebase, and much more. Check it out!

Video

Aligning Sales & Marketing for Success

October 14, 2020

During this webinar -- co-hosted with marketing & sales leader, HubSpot -- we discuss strategies for aligning your sales and marketing through your software to increase customer acquisition rates and build a collaborative, resilient strategy that delivers better outcomes for everyone.

Video

Creatio Coffee Break | October 2020

October 6, 2020

Blog

How Much Does a CRM Cost?

October 5, 2020

The cost of CRM is a common question from first-time buyers. How big of an investment will this be? Are there recurring costs I should consider? There are literally thousands of CRM solutions available on the market today, each offering its own pricing structure and features, which makes answering…

Video

You're Invited! ACCELERATE Global 2020

September 30, 2020

Check out our awkward (but fun!) video invitation for Creatio's 2020 virtual Accelerate conference. It's a fantastic FREE opportunity to learn about low-code technology, CRM, business growth strategies, and much more! It's happening on October 28. Register here: https://www.creatio.…

Video

Infor Administrator Training_September 2020

September 24, 2020

During this Infor CloudSuite training session, our Infor expert goes over Teams, Security, Roles, Users, Groups, and Picklists

Video

Leveraging Marketing to Increase Sales: YOUR BLOG

September 16, 2020

In this clip from our thought-leadership webinar, we highlight some key tactics for improving your blogging, finding keywords and topics to write about, and ultimately driving inbound traffic.

Video

Leveraging Marketing to Increase Sales: YOUR WEBSITE

September 16, 2020

In this clip from our thought-leadership webinar, we highlight some key tactics for improving your website to drive inbound traffic.

Video

Leveraging Marketing to Increase Sales in Uncertain Times [FULL RECORDING]

September 16, 2020

Together with marketing powerhouse, HubSpot, we’ll discuss how to leverage marketing strategies to attract good fit prospects, build credibility and trust, and nurture qualified leads to acquire more customers and increase revenue and retention during times of economic uncertainty.

Blog

8 Important Benefits of Real Estate CRM

August 28, 2020

In this post, we’ll discuss eight of the most important benefits of CRM for real estate and how they contribute to smoother sales processes and more personalized buyer interactions. If you’re thinking about acquiring a real estate CRM, keep these benefits in mind as you evaluate your potential…

Blog

7 Benefits of Pharma CRM for Sales & Marketing

August 11, 2020

The pharma sector faces unique challenges in regulatory restrictions as well as how it’s allowed to handle marketing and promotional activities. Here's the top seven benefits of CRM for pharmaceuticals companies sales & marketing departments.

Blog

How Does CRM Help Increase Customer Satisfaction?

July 29, 2020

The right strategies implemented through that CRM are the real key to unlocking more customer-centric, streamlined processes and insights. In this post, we’ll discuss factors that contribute to customer satisfaction and a few ways that CRM can help increase those satisfaction rates.

Video

SugarCRM Product Roadmap_July 2020

July 22, 2020

During this special user group presentation, SugarCRM VP of Product Marketing, David Campbell, lays out which new features and functions SugarCRM has in store for the near term, mid-term, and long term.

Blog

How to Use HubSpot to Boost Your Website Conversion Rates

July 16, 2020

Everyone knows that HubSpot is a powerful and intelligent marketing solution, but which features specifically could help you achieve greater website conversion rates? We’ll highlight a few crucial tools in this post.

Video

Creatio User Group: Update on 7.16 and Analytics in 7.16.1

July 15, 2020

During this online user group discussion, we learned about the latest updates to Creatio's Reports and Analytics, including changes to the functionality, a data analytics tools roadmap, and more.

Video

VIDEO TESTIMONIAL: Hershey’s Ice Cream empowers sales with low-code CRM

June 17, 2020

Learn how we helped our customer, Hershey's Ice Cream, improve sales and operations with Creatio CRM.

Blog

5 Ways Automated Field Service Solutions are Changing the Game for Technicians

June 17, 2020

Field service technicians are an important lifeline to revenue growth. So, how can these talented technicians do more, do it faster, and do it better?

Blog

Using Website Chat for Lead Conversion

May 1, 2020

Let’s look at how chat influences lead conversion and customer experience. Then, we’ll lay out a few tips and best practices to consider.

Events Hosted

Event

Sugar Serve: Features & Functions

On October 21, 2020

Curious about Sugar Serve, the complete CX solution from SugarCRM? Join us for a discussion and demo of this solution with our CRM experts, Justin & Megan. We'll cover topics relating to SugarCRM's service console, case routing and assigning cases based on work hours, SLA tracking, knowledgebase, and much more.

Additional Highlights Include:
- Email to Case functionality
- Follow up…

View Event

Event

Aligning Sales & Marketing for Success

On October 14, 2020

Sales and marketing alignment is about translating shared goals into collaborative action. Without alignment, teams can duplicate one another's efforts, and great opportunities can slip through the cracks leading to revenue left on the table.

During this webinar -- co-hosted with marketing & sales leader, HubSpot -- we'll discuss strategies for aligning your sales and marketing through your…

View Event

Event

Leveraging Marketing to Increase Sales in Uncertain Times

On September 16, 2020

During times of uncertainty, we all need marketing to keep our businesses afloat. Understanding your target audiences’ goals, needs, and challenges, and providing value to help overcome those challenges is crucial. Together with marketing powerhouse, HubSpot, we’ll discuss how to leverage marketing strategies to attract good fit prospects, build credibility and trust, and nurture qualified leads to acquire more customers and…

View Event

Event

Creatio & HubSpot Essentials

On March 31, 2020

StarfishETL is releasing the first in a series of pre-built integrations, StarfishETL Essentials, for Creatio & HubSpot. Essentials are pre-built integrations that can be deployed quickly, be customized to fit your exact needs and are free with the StarfishETL Professional Edition subscription.

Join us on March 31 to learn about the features, pricing, and benefits of this integration, as well as what to…

View Event

Event

Sugar Discover - Online User Group

On March 18, 2020

Ready to take your sales & revenue analytics to the next level?

SugarCRM's new Sugar Discover tool gives you immediate insights into sales performance, automates analytics, provides context, and delivers deep insights for data-driven decision making.

Learn what makes this tool so powerful and get your lingering questions answered during this informative online user group session!

View Event