Danine Midura

Marketing & Content Director

As Marketing & Content Director for Technology Advisors Inc., Danine spearheads TAI content creation, events, campaigns, SEO and website management, webinars, user groups, and social media efforts. Her goal is to support TAI's mission to listen, personalize, and stay with its customers by crafting honest, helpful, and insightful marketing content. Danine's interests include blockbuster disaster movies, tank tops in an array of colors, used book stores, Jurassic Park, and being surrounded by trees.

Recent Contributions

Blog

5 Smart Tips to Improve Your Email Open Rates & Engagement

November 29, 2022

We’re all swimming in a sea of email overload. Because of this, we’ve learned to filter. I, for example, like to go through all my emails and immediately delete ones I don’t care about, then go back in and read the ones that are more important to me. But how does a person perceive the value of an…

Blog

4 Takeaways to Remember for Your Website Redesign

November 17, 2022

In the past two years, we redesigned two websites. Both projects took us down a long road of unexpected mishaps and setbacks, but at the end of the day we learned invaluable lessons we can apply to every other website redesign in the future. Today, I want to share some of that wisdom with you. So,…

Blog

How Automation is Helping Professional Services Save Time & Money

November 8, 2022

Automation in helping professional services teams save time and money, and inevitably work smarter. How a professional services company approaches automation depends on its goals, budgets, and other internal factors. Let's look at the ways professional services automation can save time &…

Blog

Using No Code to Improve Finserv Cross-Sell

November 2, 2022

Banks, credit unions, and traditional financial institutions are desperate to maintain revenue, and everybody knows it’s more cost-effective to sell to an existing customer than acquire a new one. So, how can they do it?
Advances in no code technology may be the perfect shortcut. As it…

Video

Sapiens.BI Full Overview

October 24, 2022

Do you feel that functionality is a bit limited when creating certain reports, charts and dashboards? Do you need more power building your own reports without writing a code? Would you need to visualize data from custom modules, audit log, create your own calculation either for dashboard or nicely…

Video

CRM Risk Analysis & Management

October 6, 2022

Every software project has risks, but performing risk analysis for your CRM project helps identify threats that could prevent you from successfully reaching your objectives. In this video, we’ll explain the types of risk analysis, how to avoid risk, and the most common risk management strategies.

Blog

Identifying and Capitalizing on the Right Business Trends

September 15, 2022

Trends’ presentation at the Inbound conference highlighted the concept of business trendspotting. How do you find the real business trends versus fads, and then how do you capitalize on them? Let’s touch on the biggest takeaways of that presentation and what they can teach us about identifying and…

Video

All About HubSpot Forms [FULL RECORDING]

August 25, 2022

What are HubSpot forms? Why are they useful? How do people use them? What types are there? What best practices should you think about when working with forms? What do forms in HubSpot look like and how can you configure them? We give you the scoop during this user group.

Video

[CLIP] Some of our Favorite Creatio Marketplace Apps

August 24, 2022

In this user group clip, we highlight some of our favorite and most-used Creatio Marketplace applications.

Video

[CLIP] How to Install a Creatio Marketplace App

August 24, 2022

In this clip from our user group, we explain how to install an app from the Creatio Marketplace.

Video

Getting the Most out of your Creatio Marketplace Apps [FULL RECORDING]

August 24, 2022

In this user group, we explain what the Creatio Marketplace is, how to access it, the types of solutions it offers, and best practices for downloading and installing those solutions. Our team highlights some of their favorite and most-used apps and concludes with a review of the latest product…

Blog

How Much Should I Budget for a CRM?

August 23, 2022

If you’ve never purchased a CRM before, or if you’ve been hobbling along with an extremely outdated system, you may be wondering: How much should I budget for a CRM? Well, there are a couple of factors to consider. In this post, we’ll break down what to think about as you plan your CRM budget.

Video

[CLIP] Automating with No Code: Successes and FAQs

August 11, 2022

In this clip from our banking cross-sell and CX webinar, we discuss how no code is helping Finservs automate faster and without heavy IT reliance. We also highlight how our customers are applying this at their organizations and explain some of the Frequently Asked Questions we get about no code.

Video

[CLIP] Why Automated Cross-Sell & What's Standing in the Way?

August 11, 2022

In this clip from our banking and credit union webinar on cross-sell, we explain why automated cross-sell is so important in this moment, and what's blocking many organizations from implementing it effectively.

Video

[CLIP] The State of Finserv

August 11, 2022

In this clip from our cross-sell and CX automation webinar, we discuss five of the biggest challenges the Finserv industry is facing right now. Later in the webinar, we reflected back on these challenges to offer some advice for overcoming them.

Video

Automating Cross-Sell and CX for Banks & Credit Unions [FULL RECORDING]

August 11, 2022

In this educational webinar, we discuss the current challenges facing Finserv institutions, the roadblocks to digital transformation, why automated cross-sell is so important in this moment, and how banks and credit unions are applying it without a heavy reliance on technical resources or IT teams.

Blog

3 Tips for Success with Infrastructure as Code (IaC)

August 5, 2022

The process of managing IT infrastructures doesn’t have be to a full-time job anymore. Infrastructure as Code (IaC) can automate the building, updating, deploying, and monitoring of environments that developers would otherwise have to do by hand. If your organization is starting out with IaC, you’…

Blog

Business Process Management (BPM) is Crucial for Sales Efficacy

August 3, 2022

Business Process Management holds great potential for every department to standardize and optimize their processes, but sales in particular will be one of the major benefactors. Today, we’ll discus what this process-driven approach means and why it’s so crucial for sales efficacy.

Video

Clip: New Release Notes for Creatio Version 8.0.2

June 28, 2022

In this user group clip, our Business Analyst runs through the must-know updates in the Creatio 8.0.2 release.

Video

Setting up Forecasts in Creatio: Demo

June 28, 2022

In this demo from one of our user groups, our Business Analyst shows you how to set up forecasts in Creatio and the functions you can access to maximize their use.

Events Hosted

Event

All About HubSpot Forms

On August 25, 2022

Join us for our next user group discussion where we’ll take a deep dive into forms in HubSpot. How do you create them? What are some best practices for collecting information? Can you A/B test the forms? Which form aspects might you want to A/B test? What are progressive forms and when should you use them? Tune into this free discussion to learn.

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Event

Getting the Most Out of Your Creatio Marketplace Apps

On August 24, 2022

Creatio’s application Marketplace is full of great apps and templates that can help you quickly accelerate the setup of your Creatio instance. This online user group will cover how to access and search within Marketplace, steps to install apps, and we'll discuss our favorite applications. Join our experts as they give the full Creatio Marketplace experience!

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Event

Automating Cross-Sell and CX for Banks and Credit Unions

On August 11, 2022

Automation simplifies CX and pinpoints profiles for cross-sell, helping sales be more effective. But improving cross-sell and CX automation takes time and resources that many institutions just don't have.

Without it, Finservs innovate slower and risk lagging behind Fintech competitors. Is there a better way?

**Expected Takeaways:**
1. The state of Finserv & why cross-sell…

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Event

Forecasts in Creatio

On June 28, 2022

Forecasts in Creatio help sales teams estimate future revenue and predict how much of their product or service will sell within certain time frames. But did you know forecasts in Creatio can also track progress against goals? Learn more about this dynamic and useful feature in our upcoming user group.

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Event

The 411 on HubSpot CMS Hub

On June 23, 2022

HubSpot’s CMS Hub is a Cloud-based content management system that helps marketers and developers create SEO-centric, customer experience focused websites that convert. Get the 411 on this powerful tool and what it offers during our June user group.

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