Danine Midura

Director of Marketing

Danine is the Director of Marketing for Technology Advisors Inc. She spearheads TAI events, marketing campaigns, website management, and social media efforts. Her interests include blockbuster disaster movies, tank tops in an array of colors, used book stores, Jurassic Park, and being surrounded by trees.

Recent Contributions

Video

VIDEO TESTIMONIAL: Hershey’s Ice Cream empowers sales with low-code CRM

June 17, 2020

Learn how we helped our customer, Hershey's Ice Cream, improve sales and operations with Creatio CRM.

Blog

Using Website Chat for Lead Conversion

May 1, 2020

Let’s look at how chat influences lead conversion and customer experience. Then, we’ll lay out a few tips and best practices to consider.

Blog

Learning From Lost Sales & Tips for Preventing More

April 20, 2020

Businesses and consumers are tightening their purse strings and they navigate the uncertainties of each day. In such an unprecedented time, what can we learn from lost sales? What can we alter or adapt to speak to the moment and keep prospects engaged in the buying process? In this post, we’ll…

Blog

Shifting Your Marketing Strategy During Coronavirus

April 3, 2020

I’ve been reading through a lot of articles about marketing during COVID-19, and there are two major themes weaved into every one: reevaluate your messaging and shift your communications to digital. Rather than simply stating what needs to change in the general sense, I’d much prefer actionable,…

Blog

How Coronavirus Will Affect Your Sales Process – And What You Can Do About It

March 23, 2020

In this blog, we’ll discuss the effects of Coronavirus on the sales process and sales reps, and then we’ll outline some strategies for navigating the evolving landscape.

Blog

CRM Comparison Part 2: Comparing Marketing Features

March 16, 2020

Welcome to part two of our series on CRM selection. If you missed part one, we discussed sales features worth considering when searching for a CRM. In part two, we’ll discuss the marketing features. I’ll begin by repeating my redundant (but important!) point about CRM selection: You should never…

Blog

CRM Comparison Part 1: Comparing Sales Features

February 27, 2020

As you begin your CRM comparison shopping, it’s important to know the features that will best suit your needs for sales, services, and marketing.

Blog

3 Reasons Agribusiness CRM is Essential in 2020

December 18, 2019

As we head into a new decade, the call for technology will be louder than ever. It’s the force driving all business and incorporating AI, machine learning, analytics, and automation to make competition even tighter. Here are three reasons the agribusiness industry needs to consider CRM in 2020 to…

Blog

The Rise of Low-Code: 2020 and Beyond

December 2, 2019

Low-code offers a universe where applications can be deployed faster, user experience can be continuously revised, and IT backlogs can finally be reduced. It’s a universe full of potential, and, for forward-thinking businesses, one that they’ll want to engage with sooner rather than later.

Blog

The Importance of CRM Response Time Analysis

November 20, 2019

When deploying a new CRM, we must consider how the system performance between the client and servers will factor into the CRM’s performance for users. Response time plays a key role in users' ability to adopt the system. Before the CRM goes live, it’s important to determine the CRM response…

Blog

Leveraging Machine Learning Using CRM Data

November 5, 2019

It comes as no surprise that CRM systems are fantastic platforms for organizing and storing customer information. But these days, they need to be so much more. Machine learning and AI applications are the new must-have CRM features. Many of the top CRM providers are offering these capabilities pre-…

Blog

How to Use CRM Automation to Free up More Time

October 21, 2019

A CRM system is great for organizing information and facilitating quick data analysis; but its automation capabilities also can help free up more time in your workday. Check out these seven tips for using CRM automation to free up more time.

Blog

Getting a Grip on Predictive Analytics

October 18, 2019

What do we need to know about predictive analytics? How are industries using it and how can we do the same? We’ll try to get a grip on those answers.

Blog

Can Citizen Developers Help IT?

August 28, 2019

There’s been a lot of buzz recently about low code, no code, and citizen developers. With all the pressures for faster development cycles, stronger tech support, and better business applications, it’s no wonder people are getting excited at the prospect of citizen developers.

Press Release

Technology Advisors Inc. Becomes a HubSpot Certified Agency Partner

July 29, 2019

Technology Advisors Inc. (TAI) is pleased to announce it has joined HubSpot as a Certified Agency Partner. TAI has already tiered to the Silver level of HubSpot’s partnership hierarchy and is on its way to Gold.

Blog

Banking CRM: Use Cases, Challenges, and Benefits

July 11, 2019

If you’re working with people, and if you have customers that rely on you for something, you need a CRM system. The banking and financial sector has picked up on this wisdom, and it’s made them one of the top CRM adopters in recent years. In the age of instantaneous customer service, the use cases…

Blog

The Power of Trust in the Workplace

June 6, 2019

Trust in the workplace may seem arbitrary to some, but it is a very serious make-or-break component for productivity, employee retention, and engagement.

Blog

9 Sugar Add-Ons You Didn’t Know You Needed

May 29, 2019

At a recent customer event, we were fortunate enough to have Jason from SugarOutfitters come and talk to our customers about his favorite Sugar (and SuiteCRM) add-ons. In this blog post, we’ll share what those top Sugar add-ons were and how you can get your hands on them.

Blog

The Free Marketing Tools That Make My Life Easier

May 17, 2019

As a small business, we must sometimes get creative with our marketing. At our recent Chicago Sugar Workshop event, I highlighted the free marketing tools that make my life easier, hoping a few of my “secret weapon” resources might help our customers too. Here’s a recap of what I shared with them:…

Blog

Strategies for Accelerating Your Business

May 8, 2019

Creatio's Miami ACCELERATE event featured multiple tracks of educational content to help business leaders get new ideas for accelerating business.

Events Hosted

Event

StarfishETL presents: Creatio & HubSpot Essentials

On March 31, 2020

StarfishETL is releasing the first in a series of pre-built integrations, StarfishETL Essentials, for Creatio & HubSpot. Essentials are pre-built integrations that can be deployed quickly, be customized to fit your exact needs and are free with the StarfishETL Professional Edition subscription.

Join us on March 31 to learn about the features, pricing, and benefits of this integration, as well as what to…

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Event

Sugar Discover - Online User Group

On March 18, 2020

Ready to take your sales & revenue analytics to the next level?

SugarCRM's new Sugar Discover tool gives you immediate insights into sales performance, automates analytics, provides context, and delivers deep insights for data-driven decision making.

Learn what makes this tool so powerful and get your lingering questions answered during this informative online user group session!

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Event

Creatio User Group: The Basics of Building Processes

On February 19, 2020

A major strength of Creatio is its ability to create a process-oriented approach for sales, services, and marketing. Building out processes in Creatio helps your teams create repeatable steps that improve efficiencies, streamline operations, and create visibility across departments.

During this online user group, our experts will lay out the basics of process building to help any user get up and running with…

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