Danine Midura
Director of Marketing
Danine is the Director of Marketing for Technology Advisors Inc. She spearheads TAI events, marketing campaigns, and social media efforts. Prior to her work at TAI, Danine was a copywriter in the B2B publishing industry. Her interests include blockbuster disaster movies, tank tops in an array of colors, used book stores, Clint Eastwood, and being surrounded by trees.
Recent History
GAMIFICATION: Applying game elements such as point scoring, competition with others, rules, etc. in a business setting to encourage engagement with a product or service. Gamification promotes competition, accountability, strategic thinking, and most importantly - results. If done correctly, it can be a powerful motivational tool. However, if you don’t set clear objectives and pre-determine the right approach, it will fail....
If you’ve never used Customer Relationship Management software before (CRM) it might be a little scary to start looking for one. How do you even know what to look for? Maybe you know the goals your company wants to reach but are unsure which CRM features would achieve them. You don’t have to have all the answers going in; just enough to narrow down your options to a general outline. Once you’ve done that, your customer service representative...
We’re all swimming in a sea of email overload. Because of this, we’ve learned to filter. I, for example, like to go through all my emails right when I get into the office and immediately delete ones I don’t care to read, then go back in and read the ones that are more important to me. But how does a person perceive the value of an email? This is a question you should consistently be asking yourself as you create email content. Here are five...
When a sales rep closes an opportunity, she should always indicate the reason for the lost sale in the CRM system. Why? Management can help teams fill gaps and ultimately improve win rates by properly addressing the underlying issues behind these lost sales. Let’s look at some best practices for tracking lost sales in your CRM.
There are a plethora of strategies out there for motivating your sales team to use CRM software: try gamification, get them proper training, communicate the benefits, eliminate alternatives, etc. These are all excellent starting points, but sometimes they’re not enough.