Danine Midura

Director of Marketing

Danine is the Director of Marketing for Technology Advisors Inc. She spearheads TAI events, marketing campaigns, website management, and social media efforts. Her interests include blockbuster disaster movies, tank tops in an array of colors, used book stores, Jurassic Park, and being surrounded by trees.

Upcoming Events

Event

Sugar Serve: Features & Functions

On October 21, 2020

Curious about Sugar Serve, the complete CX solution from SugarCRM? Join us for a discussion and demo of this solution with our CRM experts, Justin & Megan. We'll cover topics relating to SugarCRM's service console, case routing and assigning cases based on work hours, SLA tracking, knowledgebase, and much more.

Additional Highlights Include:
- Email to Case functionality
- Follow up…

Event

Aligning Sales & Marketing for Success

On October 14, 2020

Sales and marketing alignment is about translating shared goals into collaborative action. Without alignment, teams can duplicate one another's efforts, and great opportunities can slip through the cracks leading to revenue left on the table.

During this webinar -- co-hosted with marketing & sales leader, HubSpot -- we'll discuss strategies for aligning your sales and marketing through your…

Recent Contributions

Video

Leveraging Marketing to Increase Sales: YOUR BLOG

September 16, 2020

In this clip from our thought-leadership webinar, we highlight some key tactics for improving your blogging, finding keywords and topics to write about, and ultimately driving inbound traffic.

Video

Leveraging Marketing to Increase Sales: YOUR WEBSITE

September 16, 2020

In this clip from our thought-leadership webinar, we highlight some key tactics for improving your website to drive inbound traffic.

Video

Leveraging Marketing to Increase Sales in Uncertain Times [FULL RECORDING]

September 16, 2020

Together with marketing powerhouse, HubSpot, we’ll discuss how to leverage marketing strategies to attract good fit prospects, build credibility and trust, and nurture qualified leads to acquire more customers and increase revenue and retention during times of economic uncertainty.

Blog

8 Important Benefits of Real Estate CRM

August 28, 2020

In this post, we’ll discuss eight of the most important benefits of CRM for real estate and how they contribute to smoother sales processes and more personalized buyer interactions. If you’re thinking about acquiring a real estate CRM, keep these benefits in mind as you evaluate your potential…

Blog

7 Benefits of Pharma CRM for Sales & Marketing

August 11, 2020

The pharma sector faces unique challenges in regulatory restrictions as well as how it’s allowed to handle marketing and promotional activities. Here's the top seven benefits of CRM for pharmaceuticals companies sales & marketing departments.

Blog

How Does CRM Help Increase Customer Satisfaction?

July 29, 2020

The right strategies implemented through that CRM are the real key to unlocking more customer-centric, streamlined processes and insights. In this post, we’ll discuss factors that contribute to customer satisfaction and a few ways that CRM can help increase those satisfaction rates.

Video

SugarCRM Product Roadmap_July 2020

July 22, 2020

During this special user group presentation, SugarCRM VP of Product Marketing, David Campbell, lays out which new features and functions SugarCRM has in store for the near term, mid-term, and long term.

Blog

How to Use HubSpot to Boost Your Website Conversion Rates

July 16, 2020

Everyone knows that HubSpot is a powerful and intelligent marketing solution, but which features specifically could help you achieve greater website conversion rates? We’ll highlight a few crucial tools in this post.

Video

Creatio User Group: Update on 7.16 and Analytics in 7.16.1

July 15, 2020

During this online user group discussion, we learned about the latest updates to Creatio's Reports and Analytics, including changes to the functionality, a data analytics tools roadmap, and more.

Video

VIDEO TESTIMONIAL: Hershey’s Ice Cream empowers sales with low-code CRM

June 17, 2020

Learn how we helped our customer, Hershey's Ice Cream, improve sales and operations with Creatio CRM.

Blog

5 Ways Automated Field Service Solutions are Changing the Game for Technicians

June 17, 2020

Field service technicians are an important lifeline to revenue growth. So, how can these talented technicians do more, do it faster, and do it better?

Blog

Using Website Chat for Lead Conversion

May 1, 2020

Let’s look at how chat influences lead conversion and customer experience. Then, we’ll lay out a few tips and best practices to consider.

Blog

Learning From Lost Sales & Tips for Preventing More

April 20, 2020

Businesses and consumers are tightening their purse strings and they navigate the uncertainties of each day. In such an unprecedented time, what can we learn from lost sales? What can we alter or adapt to speak to the moment and keep prospects engaged in the buying process? In this post, we’ll…

Blog

Shifting Your Marketing Strategy During Coronavirus

April 3, 2020

I’ve been reading through a lot of articles about marketing during COVID-19, and there are two major themes weaved into every one: reevaluate your messaging and shift your communications to digital. Rather than simply stating what needs to change in the general sense, I’d much prefer actionable,…

Blog

How Coronavirus Will Affect Your Sales Process – And What You Can Do About It

March 23, 2020

In this blog, we’ll discuss the effects of Coronavirus on the sales process and sales reps, and then we’ll outline some strategies for navigating the evolving landscape.

Blog

CRM Comparison Part 2: Comparing Marketing Features

March 16, 2020

Welcome to part two of our series on CRM selection. If you missed part one, we discussed sales features worth considering when searching for a CRM. In part two, we’ll discuss the marketing features. I’ll begin by repeating my redundant (but important!) point about CRM selection: You should never…

Blog

CRM Comparison Part 1: Comparing Sales Features

February 27, 2020

As you begin your CRM comparison shopping, it’s important to know the features that will best suit your needs for sales, services, and marketing.

Blog

3 Reasons Agribusiness CRM is Essential in 2020

December 18, 2019

As we head into a new decade, the call for technology will be louder than ever. It’s the force driving all business and incorporating AI, machine learning, analytics, and automation to make competition even tighter. Here are three reasons the agribusiness industry needs to consider CRM in 2020 to…

Blog

The Rise of Low-Code: 2020 and Beyond

December 2, 2019

Low-code offers a universe where applications can be deployed faster, user experience can be continuously revised, and IT backlogs can finally be reduced. It’s a universe full of potential, and, for forward-thinking businesses, one that they’ll want to engage with sooner rather than later.

Blog

The Importance of CRM Response Time Analysis

November 20, 2019

When deploying a new CRM, we must consider how the system performance between the client and servers will factor into the CRM’s performance for users. Response time plays a key role in users' ability to adopt the system. Before the CRM goes live, it’s important to determine the CRM response…

Events Hosted

Event

Leveraging Marketing to Increase Sales in Uncertain Times

On September 16, 2020

During times of uncertainty, we all need marketing to keep our businesses afloat. Understanding your target audiences’ goals, needs, and challenges, and providing value to help overcome those challenges is crucial. Together with marketing powerhouse, HubSpot, we’ll discuss how to leverage marketing strategies to attract good fit prospects, build credibility and trust, and nurture qualified leads to acquire more customers and…

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Event

Creatio & HubSpot Essentials

On March 31, 2020

StarfishETL is releasing the first in a series of pre-built integrations, StarfishETL Essentials, for Creatio & HubSpot. Essentials are pre-built integrations that can be deployed quickly, be customized to fit your exact needs and are free with the StarfishETL Professional Edition subscription.

Join us on March 31 to learn about the features, pricing, and benefits of this integration, as well as what to…

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Event

Sugar Discover - Online User Group

On March 18, 2020

Ready to take your sales & revenue analytics to the next level?

SugarCRM's new Sugar Discover tool gives you immediate insights into sales performance, automates analytics, provides context, and delivers deep insights for data-driven decision making.

Learn what makes this tool so powerful and get your lingering questions answered during this informative online user group session!

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Event

The Basics of Building Processes in Creatio

On February 19, 2020

A major strength of Creatio is its ability to create a process-oriented approach for sales, services, and marketing. Building out processes in Creatio helps your teams create repeatable steps that improve efficiencies, streamline operations, and create visibility across departments.

During this online user group, our experts will lay out the basics of process building to help any user get up and running with…

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