In the past year, businesses in every industry were forced to implement or accelerate digital transformation. While the tech sector’s inherent focus on AI, automation, and digital capacity left it well-positioned for this change, new challenges also arose. Competitive pressure tightened as desperate businesses looked to the tech sector to support their initiatives. Technology companies were expected to pivot faster, with more agility, swifter response times, and reimagined approaches. These challenges can become opportunities with the right internal support. Customer Relationship Management (CRM) software gives technology teams more control over their automation and customer service to better deliver on these requests. Here are six reasons why now is the time for tech companies to adopt CRM.

#1 Cloud-as-a-Service Options

Cloud-based CRM offers unmatched accessibility and real-time insights on valuable customer data. It centralizes the customer database and makes it easier to automate processes and standardize internal workflows. Modern CRM solutions include IaaS, and PaaS offerings, providing on-demand access to essential IT infrastructure. Cloud as a Service options in the CRM make it easier to tie in your CRM data with your existing solutions to build a comprehensive network of information.

#2 Helpful Automated Processes

Simply put, technology CRM automates day-to-day tasks so teams can put less focus on the mundane and more focus on major projects. The CRM helps track and manage engagement efforts by automating recurring sales, customer service activities, and marketing functions such as lead scoring, call logs, notes, reporting, and emailing via personalized templates. Not only does this automation streamline the lead nurturing process, but CRM for the technology sector is proven to convert leads faster as a result.

#3 Secure Privacy Protection

Maintaining your clients’ data privacy is critical for building trust and strengthening customer relationships. This is especially true for technology organizations that are more often scrutinized on how and where they access and use customer data. CRM is a subscription-based service, meaning you have full control over which employees have access to which records. Selected teams can be assigned unique, passcode protected identifiers that grant access to pre-approved fields. This ensures sensitive data stays protected and grants customers peace of mind. This secure access control is a meaningful step towards ensuring customer data privacy, but it should be combined with other privacy restrictions and rules across your organization.

#4 Advanced Forecasting

When paired with predictive analytic add-ons, CRM harnesses the power of AI, machine learning, and sales histories to identify unique customer patterns, apply them to current data, and forecast future events, behaviors, and buying trends. CRM for the technology industry even offers detailed, customizable dashboards to further narrow customer analysis. Marketing teams can use these predictions to guide campaigns, while sales reps can make more accurate “next purchase” predictions.

#5 Easy Subscription Management

What if there was a better way to manage client subscriptions? Technology CRM integrates with subscription management software to monitor customer payments, track payment histories, and estimate future payments. Teams can essentially manage the entire customer lifecycle within the CRM, from onboarding to automated payments and everything in between. Reps can even close deals faster with personalized offers billed on a singular or reoccurring basis.

#6 Clear Opportunity Management

Merely having lead data in your system isn’t enough to close sales. CRM software optimizes lead management by organizing customer data, like interaction histories and call logs, into detailed profiles so sales reps can track consumers more efficiently. In a recent study, 74% of companies said CRM software gives them greater access to customer data. Having all your prospects, leads, and customer information in one centralized location makes it easier for teams to understand consumer needs and suggest relevant product upsells, encouraging authentic customer relationships and higher margins.

To get started with CRM selection, request a free consultation from our team. We’ll analyze your current solutions, business goals, and growth plans to help you select the best-fitting CRM for your needs.  

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