Email Marketing
Top Email Marketing Trends to Watch in 2024
In 2024, new capabilities are changing how marketers use email, and shifts to privacy and security features are forcing them to reevaluate how they measure success. These are the email marketing trends to watch in 2024.
Top Email Marketing Trends to Watch in 2024
In 2024, new capabilities are changing how marketers use email, and shifts to privacy and security features are forcing them to reevaluate how they measure success. These are the email marketing trends to watch in 2024.
Continue readingBuild Powerful Content: Use Creatio's Email Templates
Creatio's email templates can be used to build content for your targeted recipient lists. Use Creatio’s Content Designer to build these emails and reuse the templates whenever.
Continue reading5 Smart Tips to Improve Your Email Open Rates & Engagement
We’re all swimming in a sea of email overload. Because of this, we’ve learned to filter. I, for example, like to go through all my emails and immediately delete ones I don’t care about, then go back in and read the ones that are more important to me. But how does a person perceive the value of an…
Continue reading9 Email Marketing Features You Need in 2022
In this article, we’ll cover some of the most important email features for marketers to look for in 2022. Without these critical tools, you’ll be at a significant disadvantage compared to competitors that are working with a more robust toolkit.
Continue readingAnalytics 101: Sugar Market
This blog post will discuss the importance of Sugar Market's analytics tool and its functions to analyze your overall marketing performance.
Continue reading[INFOGRAPHIC] Top Email Marketing Strategies for 2022
Email marketing has proven to be an effective way for businesses to communicate with and promote to their customers. In this blog, we offer some top-of-mind strategies to help you up your email marketing game.
Continue readingKevin Snow of Time On Target
Steve and Sam interview Kevin Snow, CEO of Time on Target, sales expert, and technology geek, about CRM implementation challenges, introverted sales people, accurate sales forecasting, and more.
Listen NowLeveraging Marketing to Increase Sales in Uncertain Times [FULL RECORDING]
Together with marketing powerhouse, HubSpot, we’ll discuss how to leverage marketing strategies to attract good fit prospects, build credibility and trust, and nurture qualified leads to acquire more customers and increase revenue and retention during times of economic uncertainty.
Continue readingPush Notifications Vs. Email: Which is a Better Lead Generation Channel?
Both email and push notification have proven effective for lead generation. However, digital marketers must use distinct communication strategies with each.
Continue readingCRM Comparison Part 2: Comparing Marketing Features
Welcome to part two of our series on CRM selection. If you missed part one, we discussed sales features worth considering when searching for a CRM. In part two, we’ll discuss the marketing features. I’ll begin by repeating my redundant (but important!) point about CRM selection: You should never…
Continue readingHow to Use Your Email to Boost Your ROI
Email marketing strategies result in positive outcomes and new customer acquisitions 40 times more often than similar ad campaigns. Not to mention, most email services are free. If you are serious about boosting your ROI through successful and carefully executed email campaigns, you will need to…
Continue readingLars Helgeson of GreenRope
The email marketing origins of GreenRope, the transition to an all-in-one platform for managing long term relationships, sharing multiple methods of customer communication around an organization, the high cost of integrating disparate systems, the many components of a customer relationship,…
Listen NowEverything Bots
Skype fail and Plan B, gated vs. ungated content, A/B testing, HTML vs. plain text nurture emails, nurture tactics, tracking with Google Analytics events, visualizing data in Google Sheets, chatbots, getting re-asked for your account number by an agent, forwarding non-www to www, Burger King okays…
Listen NowCRM Database Cleaning
Apple news, being an airline passenger in the 1960’s, Sam’s CRM database cleaning effort, limiting the number of marketing automation system records.
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