Email Marketing

Video

Leveraging Marketing to Increase Sales in Uncertain Times [FULL RECORDING]

September 16, 2020

Together with marketing powerhouse, HubSpot, we’ll discuss how to leverage marketing strategies to attract good fit prospects, build credibility and trust, and nurture qualified leads to acquire more customers and increase revenue and retention during times of economic uncertainty.

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Blog

Push Notifications Vs. Email: Which is a Better Lead Generation Channel?

May 14, 2020

Both email and push notification have proven effective for lead generation. However, digital marketers must use distinct communication strategies with each.

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email and push notifications
Blog

CRM Comparison Part 2: Comparing Marketing Features

March 16, 2020

Welcome to part two of our series on CRM selection. If you missed part one, we discussed sales features worth considering when searching for a CRM. In part two, we’ll discuss the marketing features. I’ll begin by repeating my redundant (but important!) point about CRM selection: You should never…

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Blog

How to Use Your Email to Boost Your ROI

June 18, 2019

Email marketing strategies result in positive outcomes and new customer acquisitions 40 times more often than similar ad campaigns. Not to mention, most email services are free. If you are serious about boosting your ROI through successful and carefully executed email campaigns, you will need to…

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email boost ROI
Podcast

Lars Helgeson of GreenRope

October 19, 2017

The email marketing origins of GreenRope, the transition to an all-in-one platform for managing long term relationships, sharing multiple methods of customer communication around an organization, the high cost of integrating disparate systems, the many components of a customer relationship,…

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Podcast Mic
Podcast

Everything Bots

April 18, 2017

Skype fail and Plan B, gated vs. ungated content, A/B testing, HTML vs. plain text nurture emails, nurture tactics, tracking with Google Analytics events, visualizing data in Google Sheets, chatbots, getting re-asked for your account number by an agent, forwarding non-www to www, Burger King okays…

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Podcast

CRM Database Cleaning

April 27, 2016

Apple news, being an airline passenger in the 1960’s, Sam’s CRM database cleaning effort, limiting the number of marketing automation system records.

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Podcast Mic
Blog

5 Tips for Improving Your Email Open Rates

November 5, 2015

How does a person perceive the value of an email? This is a question you should consistently be asking yourself as you create email content.

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Blog

Tracking the Results of Email Campaigns in SugarCRM

November 14, 2013

Once you have sent your email campaign message, you will want to track the success of your message. Open your campaign in SugarCRM and click the “View Status” button in the upper right corner of the screen.

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Blog

Creating Email Campaigns & Campaign Messages in SugarCRM

November 7, 2013

To send out an email campaign using SugarCRM’s Campaigns module, first create one or more target lists to identify the recipients of your message. Then, within the Campaigns module, use either the wizard or classic create method to create a new Campaign.

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Blog

Creating Email Marketing Lists in SugarCRM

October 31, 2013

If you want to use SugarCRM’s email marketing features, the first step is to create Target Lists containing all of the people you would like to receive your email. You can use the built-in querying tools of SugarCRM – search and reports – to identify your recipients by any characteristics stored in…

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Blog

Email Marketing Features in SugarCRM

October 29, 2013

SugarCRM includes built-in email marketing functionality that you can use to send out mass email marketing. This post will give you an overview of the email marketing features available out-of-the-box in all subscription editions of SugarCRM.

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Blog

Rules of E-mail Marketing

March 7, 2012

Not only is e-mail marketing exceptionally cost-effective, email-marketing has the highest Return on Investment of any form of direct marketing. Last month, Chris Gordon, Channel Manager at Swiftpage, joined Technology Advisors to talk about "The 6 Rules of E-Marketing."

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