Marketing Automation

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Marketing Automation

Whether engaging on social platforms, initializing trigger campaigns, optimizing SEO, or streamlining customer journeys, marketing automation fills an essential need for building long-term customer retention and uncovering new revenue streams.

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marketing automation
Blog

9 Email Marketing Features You Need in 2022

In this article, we’ll cover some of the most important email features for marketers to look for in 2022. Without these critical tools, you’ll be at a significant disadvantage compared to competitors that are working with a more robust toolkit.

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email marketing
Blog

The Importance of Task Automation for Startups

Starting up a new business is a lot of work for a small number of hands. You have a limited number of resources to do a large number of tasks. And that can lead to errors and confusion, endangering your ability to grow.

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Blog

Analytics 101: Sugar Market

This blog post will discuss the importance of Sugar Market's analytics tool and its functions to analyze your overall marketing performance.

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Overview of Sugar Market's Analytics View
Blog

Expand your Social Media Platforms with Sugar Market & Oktopost

As a marketer, posting creative content is one thing but being able to maintain your platforms is just as crucial. That’s where Oktopost comes in. Let’s dive into this Sugar Market add-on and what makes it so powerful.

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Overview of Oktopost's tools and powerful features
Blog

Creating a Lead Scoring Model Using HubSpot Score

An overview of Hubspot Score, a lead scoring model that organizations can create to better understand their leads and contacts.

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Creating a lead scoring Model using HubSpot score
Podcast

Jeffrey Russo of HubSpot

An interview with Jeffrey Russo, Director of Product, Sales Hub Go-to-Market at HubSpot. HubSpot’s evolution from a marketing system to broader front office solution, focusing on the needs of the user experience, streamlining the quote-to-cash process, moving up market, getting “technical debt”…

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Blog

How to Use HubSpot to Boost Your Website Conversion Rates

Everyone knows that HubSpot is a powerful and intelligent marketing solution, but which features specifically could help you achieve greater website conversion rates? We’ll highlight a few crucial tools in this post.

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conversion rate optimization
Blog

Push Notifications Vs. Email: Which is a Better Lead Generation Channel?

Both email and push notification have proven effective for lead generation. However, digital marketers must use distinct communication strategies with each.

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email and push notifications
Podcast

Adaptation

Sam & Steve talk about ways to adapt your sales and marketing to our current reality.

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Podcast Mic
Podcast

Work Distancing

CRM & marketing automation news and information for March 2020

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Podcast Mic
Podcast

Widespread CRM Panic

Massive Salesforce outage, multi-tenant vs. single tenant hosted CRM databases, SugarCRM acquires Collabspot and Salesfusion, Sugar’s new quoting module, Sage sunsets SageCRM Online, bpm’online’s low code no code, citizen developers.

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Podcast Mic
Video

Inbound & Outbound Marketing: Pros and Cons

Marketing is a balance of inbound and outbound strategies, and it's not always a 50/50 split. Check out these pros and cons to help determine where each fits in your marketing mix.

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Video

Outbound Strategies & Definitions

What defines outbound marketing? What are some tips for outbound marketing tactics? Check out this clip to learn.

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Video

Inbound Tactics & Tips

Check out these helpful tips on some of the most popular inbound marketing strategies.

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Video

Tips for Integrating Inbound & Outbound Marketing

Effective marketing requires a balance of inbound and outbound tactics. Watch this clip for tips on how to plan your strategies for better marketing.

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