Tips and Tricks
Creating Effective Conversion Copywriting for the Web
Conversion copywriting taps into psychology and storytelling to get potential buyers to take an action. In today’s ecommerce environment, much of that copywriting is done online. Let’s take a deeper look at conversion copywriting. Specifically, the process, where it fits in the marketing strategy,…
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Identifying and Capitalizing on the Right Business Trends
Trends’ presentation at the Inbound conference highlighted the concept of business trendspotting. How do you find the real business trends versus fads, and then how do you capitalize on them? Let’s touch on the biggest takeaways of that presentation and what they can teach us about identifying and…
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Backlinks for SEO: Making the Most of Them
Backlinks are valuable to SEO because they are a signal to search engines about your content’s quality. The more external sites that link back to you, the more authority your content is regarded with, and the higher search engines rank you in their search results.
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Goodbye Third-Party Cookies: What Marketers Need to Know
By 2023, Google will completely phase out third-party cookies from its Chrome browser. These little snippets of data track and save behavioral information like browsing history, purchasing trends, and activity on a website. While as a consumer the idea of enhanced online privacy is exhilarating,…
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Creating CRM Dashboards Your Team Will Actually Use
Effective CRM dashboards should give full visibility of the sales pipeline, deliver accurate revenue forecasts, and provide a snapshot of individual sales performance. So why are so many sales managers still frustrated?
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Are Website Errors Costing You Sales Leads?
It’s a good sign when prospects can easily find your website, but if the site experience is frustrating, those visitors won’t be returning. Clunky design elements, difficult navigation, and poorly rendered mobile pages can all be culprits--but so can errors. Seemingly insignificant website errors…
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The Worst Advice You Can Hear About Buying Business Software
Even I, who work in this field, had a hard time writing a blog comparing document automation systems. I scoured review sites and product web pages searching for answers on what these products could and could not do, only to find the information was scattered and not directly comparable. The whole…
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How Does CRM Help Increase Customer Satisfaction?
The right strategies implemented through that CRM are the real key to unlocking more customer-centric, streamlined processes and insights. In this post, we’ll discuss factors that contribute to customer satisfaction and a few ways that CRM can help increase those satisfaction rates.
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What are the Pros and Cons of Custom CRM vs Packaged CRM?
When it comes to CRM software, there are two choices: custom or packaged. Custom CRM is bespoke—it’s built specifically for one customer. Packaged CRM is designed to fit the most common use cases across all customers. Each have their own advantages and disadvantages. Here are some of the biggest…
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Burnout Is Prevalent in IT: Here’s How Employers Can Curb It
There’s a lot to love about a career in tech. However, there’s a flip side. It’s rigorous, relentless work. The hours are grueling. The demands are seemingly ceaseless. It’s perhaps little wonder, then, that the industry is facing an impending crisis of employee burnout and attrition. This article…
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4 Takeaways to Remember for Your Website Redesign
In the past two years, we redesigned two websites. Both projects took us down a long road of unexpected mishaps and setbacks, but at the end of the day we learned invaluable lessons we can apply to every other website redesign in the future. Today, I want to share some of that wisdom with you. So,…
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How Video Conference Equity Comes into Focus Amid Hybrid Work
However, this new way of working comes with challenges–ensuring everyone has an equal voice in video conference calls. This can be especially difficult in hybrid work environments, where some team members are in the office, and others are remote. It's crucial to find a way for everyone to feel…
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Top Social Media Stats for Marketers in 2022
Social media provides brands with an abundance of opportunities. As of 2022, 4.62 billion people across the world use social media. As the number of users continues to rise, it’s clear that social media isn’t going anywhere. Let’s look at social media marketing stats and how different platforms…
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7 Innovative CRM Trends to Pay Attention to in 2022
In this article, we’ll explain why it’s so important to implement the best CRM software in your business and what changes we’ll see in its development throughout the remainder of 2022.
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Essential SEO Strategies For E-Commerce Websites
In order to get your products in front of the right audience, you must optimize your pages for search engines. Follow these tips and strategies to improve your website ranking on the search engines with relevant keywords.
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