Tips and Tricks

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4 Takeaways to Remember for Your Website Redesign

November 17, 2022

In the past two years, we redesigned two websites. Both projects took us down a long road of unexpected mishaps and setbacks, but at the end of the day we learned invaluable lessons we can apply to every other website redesign in the future. Today, I want to share some of that wisdom with you. So,…

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Identifying and Capitalizing on the Right Business Trends

September 15, 2022

Trends’ presentation at the Inbound conference highlighted the concept of business trendspotting. How do you find the real business trends versus fads, and then how do you capitalize on them? Let’s touch on the biggest takeaways of that presentation and what they can teach us about identifying and…

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How Video Conference Equity Comes into Focus Amid Hybrid Work

September 6, 2022

However, this new way of working comes with challenges–ensuring everyone has an equal voice in video conference calls. This can be especially difficult in hybrid work environments, where some team members are in the office, and others are remote. It's crucial to find a way for everyone to feel…

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Top Social Media Stats for Marketers in 2022

July 11, 2022

Social media provides brands with an abundance of opportunities. As of 2022, 4.62 billion people across the world use social media. As the number of users continues to rise, it’s clear that social media isn’t going anywhere. Let’s look at social media marketing stats and how different platforms…

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7 Innovative CRM Trends to Pay Attention to in 2022

June 7, 2022

In this article, we’ll explain why it’s so important to implement the best CRM software in your business and what changes we’ll see in its development throughout the remainder of 2022.

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Essential SEO Strategies For E-Commerce Websites

May 9, 2022

In order to get your products in front of the right audience, you must optimize your pages for search engines. Follow these tips and strategies to improve your website ranking on the search engines with relevant keywords.

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Backlinks for SEO: Making the Most of Them

April 26, 2022

Backlinks are valuable to SEO because they are a signal to search engines about your content’s quality. The more external sites that link back to you, the more authority your content is regarded with, and the higher search engines rank you in their search results.

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Is My SEO Affected by Spelling and Grammar Errors?

March 4, 2022

When it comes to producing quality content, it’s important to have proper spelling and grammar in your work. These aspects show professionalism, credibility, and quality. Depending on the search engine, grammar and spelling can affect SEO.

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Why Your Creatio Business Process Log Fills Up & How to Prevent It

January 31, 2022

Building a business process in Creatio is a quick and easy way to implement logic that would require coding and testing without low code tools. While powerful, it can have undesired effects on the system logs if careful attention isn’t paid to the flow of the process.

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2022 Top B2C Marketing Strategies

January 24, 2022

The goal of B2C marketing is to have consumers choose your brand. Everything about your product creates a first impression on your customer. The promotional videos, the way the packaging looks, or even how it is displayed on a shelf are all important features for capturing their attention.

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2022 Top B2B Marketing Strategies

January 17, 2022

Businesses use marketing strategies as an effective way to generate leads and drive success. Creating successful marketing strategies will help you understand who buys your products, where those products are bought, and who your competitors are.

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Goodbye Third-Party Cookies: What Marketers Need to Know

January 13, 2022

By 2023, Google will completely phase out third-party cookies from its Chrome browser. These little snippets of data track and save behavioral information like browsing history, purchasing trends, and activity on a website. While as a consumer the idea of enhanced online privacy is exhilarating,…

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Phasing Digital Transformation to Mitigate Risk and Ensure Success

December 20, 2021

At a recent digital transformation conference, our CEO explained how to use mathematics—specifically the theory of probability—to mitigate risk for digital transformation projects. He explained why phased digital transformation is crucial for long-term success.

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Creating CRM Dashboards Your Team Will Actually Use

October 12, 2021

Effective CRM dashboards should give full visibility of the sales pipeline, deliver accurate revenue forecasts, and provide a snapshot of individual sales performance. So why are so many sales managers still frustrated?

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How To Auto-Refresh Your Creatio Dashboard

October 7, 2021

CRM dashboards are meant to present a big picture that combines different data points as a quick and easy-to-understand visual summary. In Creatio, dashboards are built into each section with a rich feature set that lets you design and build them to suit any reporting needs.

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