Mary Ann Pekara
Dave Wallace, Director of Product Management for Sage SalesLogix CRM, provided Technology Advisors’ customers a preview of the new SalesLogix v8.0 coming out next year.
As marketers, one of our primary goals used to be (and still is to a different extent) to get as many leads as possible. It isn't that we weren't concerned with quality previously; we were simply measured on quantity. Today's marketer has a much heavier weight placed on quality and the fact of the matter is, not all leads are created equal.
With everything stored in your CRM database, you have the ability to have better visibility into the "touch points" of your sales process. Most good CRM applications are designed to capture win-loss data in cases where the prospect is willing to give you a reason as to why you did not win the sale. This extremely valuable information can then be combined with built-in win-loss reports to help you determine which stage you lost a deal and why...
Back in April I wrote a handful of blogs about CRM Selection and things to consider when going through the process. On top of all those things you need to sit down and think about/analyze, you need to look at several different CRM solutions to determine which one meets all of your needs. Likely there will be some that you can immediately toss out and a handful that will make it to your final round.
Finally! I'll be able to access my Microsoft Dynamics CRM from Chrome and Firefox! This has been my biggest pet peeve since becoming a Microsoft Dynamics CRM user. The ONLY time I use Internet Explorer (besides for testing purposes) is to use Microsoft Dynamics CRM and honestly, it is just not convenient.
This Microsoft Dynamics CRM Q2 2012 service update will allow all of us the flexibility of accessing CRM from the...