Mary Ann Pekara
Recent Contributions
All Leads are Not Created Equal
As marketers, one of our primary goals used to be (and still is to a different extent) to get as many leads as possible. It isn't that we weren't concerned with quality previously; we were simply measured on quantity. Today's marketer has a much heavier weight placed on quality and…
Continue readingRules of E-mail Marketing
Not only is e-mail marketing exceptionally cost-effective, email-marketing has the highest Return on Investment of any form of direct marketing. Last month, Chris Gordon, Channel Manager at Swiftpage, joined Technology Advisors to talk about "The 6 Rules of E-Marketing."
Continue readingMarketing Automation - Past to Present
We've been spending a lot of time this year analyzing different Email Marketing solutions for customers and prospects. On Thursday, Mathew Sweezey, of Pardot Marketing Automation, talked to a group of us about marketing automation.
Continue readingHow should I deploy my CRM solution?
Beyond the entire process of choosing an actual CRM solution, you need to determine how you are going to deploy your selection. The good thing is you have options. The bad thing is you have options. You can deploy your CRM solution On-Premise, On-Demand (Hosted) or in the Cloud. Each have their…
Continue readingMicrosoft Dynamics CRM Enhances Social Tools
Online social tools are simply part of (most of) our lives these days. Odds are you're either on Facebook, Twitter or LinkedIn, or all of them! Years back, social networks were completely separate from CRM applications but we've seen a serious shift in that as of late.
Continue readingNew Features for End Users in SugarCRM 6.4
SugarCRM users, the new SugarCRM v6.4 is available this month! The SugarCRM 6 update brings us some great new features including a new calendar module and improved search.
Continue readingMicrosoft Dynamics CRM Mobile
I must start by saying the Microsoft Dynamics CRM Q2 2012 service update is going to provide a lot of great things but for now, I'd like to focus on the Mobile update, as Microsoft is standing by their "CRM Anywhere" tagline.
Continue readingWho should use dashboards in CRM?
We all should! Seriously, regardless of your role in your organization, dashboards are an excellent, quick view of the information contained in your CRM system. We take the time to put the information into our CRM system, why not allow it to present the information we want to see most, back to us,…
Continue readingSalesLogix Mobile - New User Friendly and Faster Features
We are all living in a mobile world and all we want is to quickly and easily access all the information we can possibly get, right at our fingertips. That's not too much to ask, right?
Continue readingA SalesLogix CRM v8.0 Preview
Dave Wallace, Director of Product Management for Sage SalesLogix CRM, provided Technology Advisors’ customers a preview of the new SalesLogix v8.0 coming out next year.
Continue readingSage SalesLogix v7.5 Activities in Leads
Prior to SalesLogix v7.5, I was not able to create Activities in the Leads entity in SalesLogix. This often prohibited me from actually using Leads and I would enter my leads into the regular Accounts and Contacts entities.
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