marketing ideas

The Free Marketing Tools That Make My Life Easier

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The Free Marketing Tools That Make My Life Easier

As a small business, we must sometimes get creative with our marketing. At our recent Chicago Sugar Workshop event, I highlighted the free marketing tools that make my life easier, hoping a few of my “secret weapon” resources might help our customers too. Here’s a recap of what I shared with... Continue Reading

accelerate business

Strategies for Accelerating Your Business

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Strategies for Accelerating Your Business

Last week, we participated in bpm’online’s Miami ACCELERATE event. The two-day extravaganza featured multiple tracks of educational content to help business leaders get new ideas for accelerating their business and understanding the coming software trends. Here are a few of the tips and... Continue Reading

crm data management

3 Helpful Tools for CRM Data Management

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3 Helpful Tools for CRM Data Management

In a recent online user group, our experts discussed CRM data management tools and how they help organizations clean, maintain, and enrich their CRM data for better experiences. While the user group was specific to SugarCRM, several of the tools mentioned are applicable for other popular systems... Continue Reading

omnichannel communication

Quick Tips on Omnichannel for Sales, Marketing, & Services

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Quick Tips on Omnichannel for Sales, Marketing, & Services

The first thing to define about omnichannel is not what omnichannel is, but what it isn’t.

CRM for Manufacturing

CRM for Manufacturing: Why and How?

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CRM for Manufacturing: Why and How?

Why are manufacturing companies choosing to adopt CRM software? How are your peers using CRM for manufacturing? How did they find the right fit? We asked a few of our manufacturing customers about their experiences to uncover common trends. Here’s what we found:

agribusiness crm

Agribusiness and CRM: An Inside Look

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Agribusiness and CRM: An Inside Look

Sam and his co-host, Steve Chipman recently interviewed Greg Martinelli on their CRMTalk podcast. Greg is a sales trainer and coach in the agriculture industry. He's spent 27 years developing sales teams across the Midwest focused on the feed and grain... Continue Reading

data cleaning

Tips to Clean and Maintain CRM Account Data

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Tips to Clean and Maintain CRM Account Data

Data stored in your CRM can be universally valuable across your organization. Accurate data points return ROI indicators, sales forecasts, engagement activity, and other insights that can be utilized to increase sales and improve targeting and customer service. But what happens when that data... Continue Reading

software soft skills

Software & Soft Skills: Great Customer Experiences Need Both

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Software & Soft Skills: Great Customer Experiences Need Both

As Bob Dylan would say, “The times they are a changin’.” In the business world, those changes have meant an explosion in Cloud software adoption, integrated systems, automation, AI, and predictive intelligence. These digital tools are helping companies rapidly accelerate operations and tend to... Continue Reading

hospitality crm

How Hospitality is Using CRM, and How They Could Use It Better

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How Hospitality is Using CRM, and How They Could Use It Better

This past Spring, I traveled to San Diego and had a surprising hotel experience. Throughout my stay, I received periodic automated text messages from hotel staff checking in on my comfort, asking if I needed anything, and relaying important information like breakfast times, cocktail hours, etc.... Continue Reading

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