The Future of Online Therapy for Gen Z
Better access to care is especially important when it comes to mental health services. Having easy access to a therapist or psychologist can make a huge difference in any person’s life, but digital therapy is particularly beneficial for newer generations like Gen Z. Teens and young adults are…
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Business Power Moves: Harnessing a Robust IT Infrastructure
A robust and well-designed IT infrastructure is essential to running a scalable and competitive business. In this post, we'll explore the advantages of a robust IT infrastructure, check out some real-world examples of successful IT infrastructures, and offer tips for making the most of your…
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How to Install and Launch a Creatio Local Instance
This blog lays out the steps to deploy Creatio locally on your Windows machine. Read on for step-by-step instructions.
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HubSpot Introduces SMS Features to Elevate Marketing
HubSpot recently announced SMS marketing features built-in to its robust marketing platform. In this blog, we’ll lay out all the must-know information about HubSpot SMS and how it can elevate your marketing efforts.
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Building Blocks for Success: Selecting the Right Team for Your Software Implementation
A successful software implementation relies on the combined knowledge of your software consultant and your internal team. That's why it's so important to choose the right group of people to be part of your project. What skills and experience should these individuals have? How should you define their roles and responsibilities? Read on for practical advice on building the best possible software implementation team.
How to Choose the Perfect CRM Software in 3 Steps
The perfect CRM for you is out there, somewhere. The key to finding it depends on your team’s ability to laser focus on your goals and translate them into capabilities and features. For the average person, this can feel overwhelming, but you have a decided advantage: the insight of seasoned…
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Tech, AI, and Ethics: Shaping a More Efficient and Responsible Business Future
When leveraged effectively, AI can save time, pad profit margins, and reduce the risk of human error. AI can also help your business take advantage of unwieldy data sets, which can improve the veracity of your business decision-making. But, with great power comes great responsibility — particularly…
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Demystifying Lead Scoring
In this blog, we’ll demystify lead scoring by looking at common lead scoring models, when to use them, and the best practices for applying them.
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7 Expert Tips for a Seamless CRM Implementation
With more than 33 years of CRM implementation experience under our belts, Technology Advisors is an authority at ensuring CRM success. Here are our expert tips for a seamless CRM implementation.
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Digital Best Practices to Incorporate to Improve Patient Retention
While it’s important to attract new patients to your practice, retaining them might be even more essential. Patients who trust your facility, your staff, and your message are more likely to become brand ambassadors for you. They’ll also end up costing you less money when it comes to your marketing…
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How Businesses are Capitalizing on the Metaverse (And How You Can Too)
While the buzz may be warranted, it’s important to realize the capabilities of the metaverse are still a work in progress. Businesses looking to capitalize on the metaverse have plenty of opportunities available to them, but success in this space requires cautious optimism and a strategic plan.
Schedule the Right CRM Training for the Right Audience
When you’re planning CRM training, it’s essential to consider who your audience is. You’ll probably be training various types of users, and each user type will have unique training requirements. By adapting your training plans to your audiences, you can deliver focused options that keep users…
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7 Tips for Successful CRM Implementation
Whether it’s your first time implementing CRM, or you’re switching to a new solution, a thoughtful plan will ensure your success. We’ve been guiding customers on CRM implementation for a long time, and these are the seven tips we always recommend.
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Data-Driven Decision Making: Leveraging AI and Tech to Make Informed Real Estate Choices
In recent years, technological developments have emerged that can make a difference in this area. Artificial intelligence (AI) alongside other tools offers a data-driven approach to providing insights to investors in key areas of real estate. It’s worth taking a moment to explore how these tools…
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How to Modify the Account Address Page in Creatio to Handle Multiple Map Locations
In my previous blog, I described how to set up a service in Creatio to retrieve a set of locations from a specified radius around a given location. Once this data service has been set up, the next step is to integrate its data onto the AccountAddressPageV2 so Creatio can handle multiple map…
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Building a Creatio Web Service That Retrieves a List of Account Addresses in a Specified Radius
Instead of building a lot of UI logic to get a list of accounts near a specific location, it’s easier to build a Creatio Web service that does the work of finding those locations and displaying them on the UI page. For the purposes of this article, we’re going to build a Creatio Web service to…
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Support vs Enhancements: Maintaining vs Innovating Your CRM
The right CRM solution fits your growing business, but there are always opportunities to align it even closer with your goals and customer needs. That's why you may face a dilemma: should you focus on CRM support or CRM enhancements? Both contribute to continuous CRM improvement, so, how can…
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AI Equity: Challenges and Opportunities for Black America
AI can inadvertently magnify the biases of its creators. Numerous studies have uncovered algorithms that perpetuate racial biases in facial recognition and even in job applicant screenings. This article focuses on AI equity challenges for Black America in education, healthcare, and economics, and…
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Essential CRM Maintenance Tips for Optimal Performance
Did you know your CRM requires ongoing maintenance for optimal performance and functionality? In this article, we'll explore the key aspects of CRM maintenance, including data management, system updates, customization, security, user training, integration with other systems, and performance…
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How Different Industries Harness Predictive Analytics
Fortune tellers use crystal balls, ghost hunters use EVPS, and psychics use their intuition. The rest of us rely on predictive analytics to foretell outcomes. Companies across industries look to historical data to find patterns and anomalies that inform smarter business decisions. The applications…
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7 Crucial Areas of CRM Maintenance You Can't Afford to Ignore
Are you getting the most out of your CRM investment? While implementing a CRM system is a great first step, ongoing maintenance is crucial to ensure it remains efficient and effective. In this blog post, we'll share with you seven essential areas of CRM maintenance to help you keep your system…
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10 Questions you Must Ask When Selecting a CRM
If you know the right questions to ask your CRM vendors, you’ll not only be able to make a well informed decision, but you will also increase your likelihood of long-term success with the CRM. Here are the crucial questions I recommend asking your CRM vendors:
Marketing Imposter Syndrome: Addressing the Confidence Crisis Among CMOs
Marketers are struggling with imposter syndrome through no fault of their own. It’s not because they are incapable; they are simply feeling left out of the conversation. For sales and marketing to understand one another and share a vision, data must be co-owned and metrics must be communicated and discussed often.
The Rise of AI and Its Effects on Future Careers
As a business owner, you have a lot at stake as artificial intelligence (AI) advances. Your employees and industry at large are most likely abuzz with talk about AI and how it will change things in your workplace. AI will inevitably shift how your business is operated, but the scope and scale of…
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CRM Configuration vs Customization: Pros & Cons
Looking to improve your CRM system but not sure whether to go for configuration or customization? Read on to discover the pros and cons of each approach and learn how to choose the best option for your business.
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